Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
000986
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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Why local tv covers the big show Why should a television station go to the expense of sending a newsman to the political conventions when it can get blanket coverage from its network by merely throwing a switch? The Corinthian group, which is sending a 13-man news staff to Chicago and Los Angeles this summer has several good answers to that question: ■ Coverage of the local angle. ■ Development of the skills of station news personnel. ■ Enhancement of the authority and stature of Corinthian newsmen in their own communities. Johnston F. Northrop, Corinthian’s administrative vice president admits that the convention coverage will be a costly and time-consuming effort. He says the plan will be the first of many group operational ventures in the news field. Each station will attempt to bring a regional and local flavor to its handling of the convention story. This will be done through reports based on reactions of home state delegations to convention political developments. The special local coverage will be in addition to the complete convention coverage of CBS. The Corinthian stations are: KOTV (TV) Tulsa, WISH-AM-TV Indianapolis, WANE-AM-TV Fort Wayne, KHOU-TV Houston and Mr. Land Mr. Northrop KXTV (TV) Sacramento. Each station hopes to sell the coverage as a package to an advertiser in its respective market. Corinthian’s convention news team will be a combination of station and headquarters personnel. From the stations will be five news directors and the cameramen with whom they will be teamed. News directors are: Richard Hickox, WISH-TV; Dan Rather, KHOU-TV; Roger Sharp, KOTV (TV); Hank Thornley, KHOU-TV program manager. Walt Jones, KOTV studio supervisor was named technical supervisor. Editorial director and group co-ordinator will be Herman W. Land, special projects head for Corinthian. Corinthian President C. Wrede Petersmeyer, now on vacation in Europe, expects to joint the team in a supervisory' and reportorial capacity. ‘Small World’ tops NAFBRAT honor list CBS-TV’s Small World won “program of the year” honors in the eighth annual national awards of the National Assn, for Better Radio and Television. The awards for 1959 programs were announced last week by NAFBRAT President Clara S. Logan. Special awards went to Standard Oil Co. (New Jersey) for its sponsorship of The Play of the Week and for its “hands off programming” policy; to CBS-TV for Look Up and Live, and to CBS Radio for The Hidden Revolution for program excellence and public service contribution. A complete list of awards and categories follows: TELEVISION— Drama: Hallmark Hall of Fame, NBC. Entertainment: Bell Telephone Hour, NBC. Adventure and Travel: Bold Journey, syn. Family situation: Father Knows Best, CBS. Comedy: Art Carney Show, NBC. Education: Our American Heritage, NBC. News analysis: Howard K. Smith, CBS. Interviews: Small World, CBS. Popular Music: Perry Como's Music Hall, NBC. Classical music: Leonard Bernstein Program, CBS. Public service: Eyewitness to History, CBS. Children's program: Capt. Kangaroo, CBS. Teenagers' program: G.E. College Bowl, CBS. Daytime program: Continental Classroom, NBC. Best new program: Ford Startime, NBC. Television program of the year: Small World, CBS. RADIO — Entertainment: Family Theater, MBS. News: Edward P. Morgan, ABC. Education and information: Hidden Revolution, CBS. Music: Metropolitan Opera, CBS. Children and teenagers: College News Conference, ABC. Interviews and discussion: Face the Nation, CBS. Daytime program: Couple Next Door, CBS. Public service: Image Series, NBC. Agriculture: National Farm and Home Hour, NBC. ■ Film sales Three Stooges (Screen Gems) Sold to WGN-TV Chicago; KTTV (TV) Los Angeles; WXYZ-TV Detroit; WGR-TV Buffalo, N.Y.; WROCTV Rochester, N.Y.; WTVR (TV) Richmond, Va.; WTOL-TV Toledo, Ohio; KVAR-TV Phoenix, Ariz.; KOMO-TV Seattle; KUTV (TV) Salt Lake City; and KGUN-TV Tucson, Ariz. Now in 165 markets. Ten-Twenty (pocket billiards show) Morton Productions, Chicago. (First listing.) Sold to WXYZ-TV Detroit, Mich.; WKRC-TV Cincinnati; KTVI (TV) St. Louis, Mo.; WTVP (TV) Decatur and WREX-TV Rockford, both 111. Home Run Derby (Ziv-UA) Sold to KONA (TV) Honolulu; WOOD-TV Grand Rapids-Kalamazoo; KOTA-TV Rapid City, S.D.; KDUHTV Hay Springs, S.D. General Electric, for WFAA-TV Dallas-Fort Worth; Carling Brewing, KOCO-TV Oklahoma City; Humboldt Savings and Loan for KVIQ-TV Eureka, Calif.; Cliff Clark’s Appliances for WSPD-TV Toledo; Vanes Appliance and Furniture Co. and Glovers Dodge Inc., alternating on WCSC-TV Charleston, S.C. Also sold to Silver State Cadillac, KRDO-TV Colorado Springs-Pueblo, and Cloverleaf Motors, WPTA(TV) Fort Wayne, Ind. Now in 159 markets. Almanac (Official) Sold to WOR-TV New York. Now in 75 markets. Tales of the Vikings (Ziv-UA) Sold to Kern’s Bread for WCBY-TV Bristol, Tenn., and WKYT-TV Lexington, Ky.; Fels Naptha Soap for WRCTV Washington, D.C., and KRON-TV San Francisco, and Gordon’s Bread for KABC-TV Los Angeles. Now in 130 markets. Life of Riley (California National Productions) Sold to WTVJ (TV) Miami; KYWTV Cleveland; WTCN (TV) Minneapolis; WHBF-TV Rock Island, 111.; WHIZ-TV Zanesville, Ohio; WTTV (TV) Indianapolis; KNOE-TV Monroe, La.; WJRT (TV) Flint, Mich. Carolina photo awards Bill Gordon, cameraman for WFMYTV Greensboro, S.C., was selected Southern television photographer of the year at the annual short course in press photography sponsored by the Carolinas Press Photographers Assn. The selection, based on accumulative point total from five categories, was awarded to Mr. Gordon on the basis of first place victories in the feature and sports divisions along with a third place in the feature class. Another outstanding individual performance resulted in Joe Epley, a first year man at WLOS-TV Asheville, N.C., coming away with awards in three categories (first in general news, second in features and third in spot news). WSOC-TV Charlotte, N.C., received overall top honors as its news team collected nine of a possible 30 points with more than 200 cameramen from all over the South competing. Other awards: spot news movies, WBTV (TV) Charlotte; feature movies, WFMY-TV, and sports news movies, WFMY-TV, Greensboro, S.C. 92 (PROGRAMMING) BROADCASTING, May 23, 1960