Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
000997
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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PROFESSIONAL CARDS JANSKY & BAILEY INC. Offices acid Laboratories 1339 Wisconsin Ave., N. W. Washington, D. C. FEderal 3-4800 Member AFCCE Commercial Radio Equip. Co. Everett L. Dillard, Gen. Mgr. INTERNATIONAL BLDG. Dl. 7-1319 WASHINGTON, D. C. P. O. BOX 7037 JACKSON 5302 KANSAS CITY, MO. Member AFCCE RUSSELL P. MAY 711 14th St., N. W. Sheraton Bldg. Washington 5, B.C. REpublic 7-3984 Member AFCCE GUY C. HUTCHESON P. O. Box 32 CRestview 4-8721 1100 W. Abram ARLINGTON, TEXAS WALTER F. KEAN CONSULTING RADIO ENGINEERS Associates George M. Sklom, Robert A. Jones 19 E.Quincy St. Hickory 7-2401 Riverside, III. (A Chicago suburb) CARL E. SMITH CONSULTING RADIO ENGINEERS 8200 Snowville Road Brecksville, Ohio (a Cleveland Suburb) Tel: JAckson 6-4386 P. O. Box 82 Member AFCCE A. E. Towne Assocs., Inc. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. San Francisco 2, Calif. PR. 5-3100 PRECISION FREQUENCY MEASUREMENTS AM-FM-TV COMMERCIAL RADIO MONITORING CO. 103 S. Market St., Lee's Summit, Mo. Phone Kansas City, BR. l-233o JAMES C. McNARY Consulting Engineer National Press Bldg., Wash. 4, D. C. Telephone District 7-1205 Member AFCCE A. D. Ring & Associates 30 Years' Experience in Radio Engineering 1710 H St., N.W. Republic 7-2347 WASHINGTON 6, D. C. Member AFCCE L. H. Carr & Associates Consulting Radio & Television Engineers Washington 6, D. C. Fort Evans 1000 Conn. Ave. Leesburg, Va. Member AFCCE SILLIMAN, MOFFET & ROHRER 1405 G St., N. W Republic 7-6646 Washington 5, D. C. Member AFCCE HAMMETT & EDISON CONSULTING RADIO ENGINEERS Box 68, International Airpor? San Francisco 26, California Diamond 2-5208 J. G. ROUNTREE CONSULTING ENGINEER P.O. Box 9044 Austin 17, Texas GLendale 2-3073 PETE JOHNSON Consulting am-fm-tv Engineers Applications — Field Engineering Suite 601 Kanawha Hotel Bldg Charleston, W. Va. Dickens 2-6281 CAMBRIDGE CRYSTALS PRECISION FREQUENCY MEASURING SERVICE SPECIALISTS FOR AM-FM-TV 445 Concord Ave., Cambridge 38, Mass. Phone TRowbridge 6-2810 —Established 1926 PAUL GODLEY CO. Upper Montclair, N. J. Pilgrim 6-3000 Laboratories, Great Notch, N. J. Member AFCCE GAUTNEY & JONES CONSULTING RADIO ENGINEERS 1052 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE KEAR & KENNEDY 1302 18th St., N. W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE LYNNE C. SMEBY CONSULTING ENGINEER AM-FM-TV 7615 LYNN DRIVE WASHINGTON 15, D. C. OLiver 2-8520 JOHN B. HEFFELFINGER 8401 Cherry St. Hiland 4-7010 KANSAS CITY, MISSOURI VIR N. JAMES SPECIALTY DIRECTIONAL ANTENNAS 1316 S. Kearney Skyline 6-1603 Denver 22, Colorado MERL SAXON CONSULTING RADIO ENGINEER 622 Hoskins Street Lufkin, Texas NEptune 4-4242 NEptune 4-9558 M. R. KARIG & ASSOCS. BROADCAST CONSULTANTS Engineering Applications Management Programming Sales Glens Falls, N.Y. Glens Falls 2-3575 Hudson Falls 4-6780 PAUL DEAN FORD Broadcast Engineering Consultant 4341 South 8th Street Terre Haute, Indiana Crawford 4496 GEORGE C DAVIS CONSULTING ENGINEERS RADIO & TELEVISION S27 Munsey Bldg. STeriing 3-0111 Washington 4, D. C. Member AFCCE Lohnes & Culver Munsey Building District 7-8215 Washington 4, D. C. Member AFCCE A. EARL CULLUM, JR. CONSULTING ENGINEERS INWOOD POST OFFICE DALLAS 9, TEXAS FLeetwood 7-8447 Member AFCCE GEO. P. ADAIR ENG. CO. CONSULTING ENGINEERS Radio-Television Communications-Electronics 1610 Eye St., N. W. Washington, D. C. Executive 3-1230 Executive 3-5851 Member AFCCE JULES COHEN Consulting Electronic Engineer 617 Albee Bldg. Executive 3-4616 1426 G St., N. W. Washington 5, D. C. Member AFCCE JOHN H. MULLANEY Consulting Radio Engineers 2000 P St., N. W. Washington 6, D. C. Columbia 5-4666 Member AFCCE NUGENT SHARP Consulting Radio Engineer 809-1 1 Warner Building Washington 4, D.C. District 7-4443 Associate Member Institute of Radio Engineers JOHN H. BATTISON AND ASSOCIATES Consulting Engineers AM-FM SPECIALTY TV 209A LaSalle Building 1028 Connecticut Ave., N.W. Washington 6, D. C. RE 7-0458 JOHN A. MOSELEY ASSOCIATES RADIO REMOTE CONTROL SYSTEMS Box 3192, Santa Barbara, Calif. Woodland 7-1469 Service ] D >irector y BROADCASTING, May 23, 1960 103