Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001011
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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MAY 30, 1960 THIRTY-FIVE CENTS BROADCASTIN THE BUSINESSWEEKLY OF TELEVISION AND RADIO Ayer calls brass-tacks conference on radio-tv rates Page 21 Almost ready: compromise solution to Sec. 317 mess Page 46 Can an affiliation loss be claimed as depreciation? Page 52 Senators’ quandary over FCC’s new investigation unit Page 54 This is the spot for a commercial YORK • CHICAGO * ATLANTA • BOSTON • DALLAS • DETROIT * LOS ANGELES ♦ SAN FRANCISCO • ST. LOUtS He may be out of commission . . . but Radio keeps him in touch with the world. Be sure you’re part of his world by buying Spot Radio. For real flexibility, spot your radio dollars on these great stations. KOB .. KFAB Omaha WSB . . Atlanta WIP . . Philadelphia WGR .. Buffalo KPOJ Portland WGN . . WJAR . . . Providence WFAA . . Dallas— Ft. Worth WRNL .... ... . . Richmond WKMH Detroit KCRA . . Sacramento WOAI . . San Antonio KPRC KFMB .... San Diego KARK . . Little Rock KOBY San Francisco WINZ . . Miami KMA WISN . KREM Spokane KSTP. Minneapolis— St. Paul WGTO ... Tampa— Orlando WTAR . KVOG Tulsa