Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001048
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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WITH THE Inter Mountain N etwork | THE MISSILE CAPITOL OF THE WORLD THE SALT LAKE METROPOLITAN MARKETS SALT LAKE CITY OGDEN © PROVO Served By The INTERMOUNTAIN NETWORK Salt Lake Group KALL * KLO Salt Lake City Ogden KOVO Provo FIRST m AUDIENCE FIRST in SALES Ask Your Avery-Knodel Man How To Sell With This POWERFUL GROUP YOU too ^ will get the GREATEST SALES results when you use — I Ihe Nation's Most Successful Regional Network HEADQUARTERS • SALT LAKE CITY • DENVER % ■ Contact Your Avery Knodel Man week stated that the network will serve as advertising representative in the U. S. for Regie No. 1 and the latter organization will serve the network in Europe in a similar capacity. It was learned that the agreement is more far-reaching, including plans for an exchange of programming; the providing of professional assistance by NBC to Regie No. 1, and investment by the network in M. Bleustein-Blanchet’s various enterprises. He heads the largest advertising agency in France and has a controlling interest in Regie No. 1 . NAB names members for two committees Two committees — Finance and ByLaws — were appointed last week by the NAB Policy Committee, temporary guiding body of the association. Named to the Finance Committee, which consists of NAB board members, were: Radio Fund — Merrill Lindsay, WSOY-FM Decatur, III., chairman; Thomas C. Bostic, KIMA Yakima, Wash.; Frank Gaither, WSB Atlanta; Joseph M. Higgins, WTHI Terre Haute, Ind.; Rex Howell, KREX Grand Junction, Colo., and Richard H. Mason, WPTF-FM Raleigh, N.C. Tv Fund— W. D. Rogers, KDUBTV Lubbock, Tex., president; Campbell Arnoux, WTAR-TV Norfolk, Va.; Clair R. McCollough, Steinman Stations; Eugene S. Thomas, KETV (TV) Omaha, Neb.; Willard E. Walbridge, KTRK-TV Houston. Co-chairmen of the By-Laws Committee are Dwight W. Martin, WAFBTV Baton Rouge, La., and John F. Patt, WJR Detroit. Other members are Henry B. Clay, KTHV (TV) Little Rock, Ark.; William B. Quarton, WMT-TV Cedar Rapids, Iowa; B. Floyd Farr, KEEN San Jose, Calif., and Harold Hough. WBAP Fort Worth. Members of the policy group are Mr. McCollough, chairman; Mr. Lindsay, and G. Richard Shafto, WIS-AMTV Columbia, S.C. New home for WJXT WJXT (TV) Jacksonville, Fla., last week moved into its new $1 millionplus Broadcast House. The building contains 40,000 square feet, twice the size of former quarters, and includes two identical studios, three conference rooms, two lobbies and two video tape machines. On May 26, WJXT broadcast a “tour” of the new facility and has welcomed group tours and is offering twice-weekly public tours. Each guest is given a 20-page booklet describing the building and station operation. Two fire-destroyed stations back on air Last week two stations rose like the phoenix from the ashes of fires that had completely razed their facilities. WSPAAM-FM-TV Spartanburg, S. C., lost no air time after its studios were gutted by a May 16 fire (Broadcasting, May 23). KCFM (FM) St. Louis was knocked out for one week following a blaze May 13 and is now back on the air with a stronger signal. The St. Louis fire destroyed two transmitters, a lOkw and a 3kw, three complete studios, all equipped with dual-channel boards, three newly-purchased tape recorders and two others, in addition to other broadcasting equipment. Last to collapse was the station's new tower. KCFM is now occupying temporary studios atop Boatman's Bank Building and transmitting with 96 kw power. WSPA has leased a large one-floor building at 123 N. Converse St. for temporary offices and studios. The radio facilities are operating from auxiliary studios at the transmitter on highway No. 23, while WSPA-TV broadcasts from auxiliary studios at the transmitter on Paris Mountain near Greenville, S. C. Walter Brown, president of the stations, says plans will be started for new and modern facilities “just as soon as we are back to the normal operation from our temporary quarters.” ■ Rep appointments B WCAE Pittsburgh: Daren F. McGavren Co., N.Y. “ KAPE San Antonio: Forjoe & Co., N.Y. « WMAY Springfield, 111.: Daren F. McGavren Co. as national representative. ■ KVFM (FM) San Fernando, Calif., will hereafter be represented by its own station sales staff. ■ KARD-TV Wichita, Kan.: Peters, Griffin, Woodward Inc., N.Y. ■ KNOB-FM Los Angeles; KAFE-FM San Francisco; KCMS-FM Colorado Springs; KCJC-FM Kansas City; KHFM (FM) Albuquerque; KEEZFM San Antonio and WEBH-FM Chicago: Modern Media FM Sales, Detroit. ■ KPEN (FM) San Francisco: Western Fm Broadcasting, Hollywood. ■ KENT Shreveport, La. appoints Forjoe & Co., N.Y. as national representative. ■ WINN Louisville, Ky.: Daren F. McGavren Co., N.Y., effective June 1. 38 (THE MEDIA) BROADCASTING, May 30, 1960