Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001084
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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George Logan joins WLW Cincinnati as associate farm director. Paul McLaughlin named to local sales staff of WKNB West Hartford, Conn. Harry Zimmerman, air personality at KSTP-AM-TV Minneapolis-St. Paul, promoted to sales staff of KSTP-TV. Duan Ford, air personality for KOMU-TV Columbia, Mo., promoted to sales representative. Jim Necessary, formerly assistant general sales manager of WDAF-TV Kansas City, to KTVI (TV) St. Louis on local sales staff. Nate Shapiro joins WPEN Philadelphia as account executive. Joseph L. Benton Jr., formerly with WMBD-TV Peoria, 111., to WITI-TV Milwaukee on local sales staff. Ray Betsinger, account executive at WLS Chicago for over 15 years and specialist on farm accounts, to WAIT, that city, as coordinator of sales and sales promotion. Earl E. Matthews, formerly on sales staff of WJJD Chicago, also to WAIT in similar capacity. Walter Pfister, promoted from assignment editor to supervisor of news at NBC central division. He will be assistant to Frank Jordan, news manager. Steven Safion, formerly of WBAIFM New York, joins WVOX-FM New Rochelle, N.Y., as host of nightly music program. Ken Welch, director of public affairs and tv production for WOOD-AM-TV Grand Rapids, Mich., resigns because of ill health. He will enter advertising field in Arizona. Carol Duvall, women’s director, succeeds Mr. Welch. Dick Braun named program director of WTIX New Orleans, succeeding Marshall Pearce who resigns to enter Lulu winner ■ Fran Harris (r.) , vp and creative director of HarrisTuchman Productions, Hollywood, receives Lulu Award from Greer Garson for best tv commercial in the 14th Annual Achievement Awards sponsored by the Los Angeles Advertising Women. The award was presented for a Mattel Toy Barbie Doll commercial. Mrs. Harris also won first place in business film category for a filmstrip produced for Cole of California (women’s apparel). advertising field. Paul Montague appointed advertising and art director of KTRK-TV Houston. Tom Beavers joins farm service department of KMA Shenandoah, Iowa. Payne Williams, formerly of Comstock & Co., Buffalo advertising agency, to WIS-TV Columbia, S.C., as creative services director. Ernie Anderson joins KYW-TV Cleveland as staff announcer. He has been freelancer. Elmer Friman, formerly with WLWD-TV Dayton, Ohio, to engineering staff of WFBM-AM-FM-TV Indianapolis. Al Bell joins KHOU-TV Houston as air personality. Jim Roberts and Bill Terry join KING Seattle, Wash., as air personalities. Mr. Roberts formerly was with KGEE Bakersfield, Calif., and Mr. Terry with KLUB Salt Lake City. Oscar Rose, formerly radio-tv director for Anti-Defamation League, joins Westinghouse Broadcasting Co. as United Nations correspondent. Richard Hammer, formerly account executive at KBOX Dallas, to sales staff of WBBM Chicago. Georgie Christie and Woodie Garcia, both formerly with WLCY St. Petersburg, join WSOL Tampa, both Florida, as air personality and Spanish program director, respectively. Lee Davis, formerly program director at WKYB Paducah, Ky., to WHYE Roanoke, Va., as production managerair personality. George Dyer and Dave Eldridge both join WHYE as air personalities. Jack Gregory, formerly Western Div. manager for United Artists-TV, rejoins KGO-TV' San Francisco as account executive. He had been with station from 1950-53. Ted Sheet, formerly program director at WATS Sayre, Pa., 'to WHAP Hopewell, Va., as program director-air personality. Richard Love, formerly on news staff of WARE Ware, Mass., to WJBS DeLand, Fla., as sports coordinator-air personality. John Gee, formerly with WGEZ Beloit, Wis., to WJIM-AM-TV Lansing, Mich., as air personality. Frank Allen joins KOIL Omaha, Neb., as air personality. Dave Connor, formerly with WCKR Miami, to WAFM (FM), that city, as classical disc jockey. Programming Harold Goldman, executive Vp of National Telefilm Associates, Beverly Hills, resigns, effective June 2. He will announce new plans shortly. Mr. Goldman was cofounder of NTA, along with Board Chairman Ely A. Landau and President Oliver A. Unger in 1954. Hal Golden, supervisor of station sales, MCA-TV, Chicago, appointed vp and director of sales. Mr. Golden, who will headquarter in New York, joined company in 1954 as executive ■ R. C. CRISLER & CO., INC. Business Brokers Specializing in Television and Radio Stations 4 Offices To Better Serve You . . . OMAHA, NEB. Paul R. Fry, P.O. Box 1733 (Benson), TErrace 9455 NEW YORK 41 E. 42nd St., MUrmy Hill 7-8437 Mr. Goldman 74 (FATES & FORTUNES) BROADCASTING, May 30, 1960