Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001175
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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World’s Fastest Jetliner — holder of ocean-to-ocean transcontinental commercial airliner speed record . . . averaging 667 miles an hour. Interchange Routes Delta was first in the world to fly this unchallenged Champion of the Jets. Convair 880’s, together with a fleet of magnificent DC-8’s, are expanding Delta’s pattern of jet service the length and breadth of its system. Cruising at 615 mph, the 880 out-distances all other jetliners while boasting the quietest cabin of any 4-engine jet. Delta’s 880 is the most advanced airliner of our time. Delta DC-8 and Convair 880 Jet Service Routes tothe west coast we now or by July 1. The air line with the BIG JETS BROADCASTING, June 6, 1960