Broadcasting (Apr - June 1960)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

YOU KCAN’T KCOVER TEXAS without WATTS UP, DOC? We’re the only maximum power 100,000 watter in in the Waco -Temple market! (And our antenna is 833 feet up!) AM Radio Sales Co. He has resigned to move to Durango (where he has purchased KIUP for $330,000 from R.E. O’Brien and associates). I am holding down the vice president-Chicago area job for Westinghouse Broadcasting, which includes WIND. I have been with WIND over 30 years now . . . — Ralph Leigh Atlass, Chicago. Blow at plugs and freebies editor: There is one bright aspect to the recent FCC public notice (which requires on-air identification of free program material; March 21, page 55). At last broadcasters will have a good solid brick wall for the tons of “public relations” material to run up against. The agencies and companies (including the biggest and best) who flood our desks with this material have received an occasional irate letter from every broadcaster I suppose. Most of it goes into the waste basket. Now is the time to write every one of these people. Certainly now they should realize the money is being wasted. It represents business stations would welcome and the companies would start getting something for their money. — Bill Holland, General Manager, WMTN Morristown, Tenn. Talent income, expenses editor: I have wanted to write much sooner than this to thank you . . . for the wonderful article you published about me (page 47, May 16 issue, “The tv girl who wears glasses,” a dollars and cents report on the cost of being talent). ... I have had many excellent comments on the article and am proud to have appeared in Broadcasting.— Joyce Gordon, White Plains, N.Y. Single rate card editor: Regarding your article of May 30 (page 21, “The hubbub over radiotv rates”) on N.W. Ayer’s conference. Accept a sincere amen from General Manager Walt Dennis and myself on the subject of single rate card. KLFD went to the procedure effective May 15, 1960, and the response has been more than gratifying. Makes sense in all ways for everyone. — Marlin D. Schlottman, Commercial Manager, KLFD Litchfield, Minn. _PLAYBACK_ QUOTES WORTH REPEATING Responsibility of broadcasters Albert J. Nevins, M.M., editor of Maryknoll, in a Notre Dame, Ind., talk commemorating the anniversary of Ave Maria magazine earlier this month, spotlighted areas where communications media are failing in their responsibilities. He had this to say of broadcasting: Television is a victim of its own economics. Leadership in programming has been surrendered to the huckster. Advertising agencies develop their own shows, sell them to the sponsor and deliver them pre-packaged to the network. . . . In the prime evening hours the American people are fed a regular diet of unreality that separates them from the urgent problems of the world, and this created insularity cannot be offset by a news special once a week or less. mm mm BROADCASTING SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular issues 35* per copy; Yearbook Number $4.00 per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circulation Dept., 1735 DeSales St., N.W., Washington 6, D.C. On changes, please include both old and new addresses. Moreover, with the general type of material that is regularly presented, the taste of Americans is being cultivated on a very low level. . . . Radio stations make much of the circumstance that they are presenting an abundance of news “every hour on the hour.” But a five-minute hourly summary of news really gives very little in the way of understanding, particularly when the five-minute news summary takes up to 2!4 minutes of time for commercials. . . . A great deal of creativeness has gone out of radio because of television. It is not that creative minds are not present but there has been a subconscious surrendering of the medium to television. Programming for the most part consist of music, sports events and headline news. Radio has its own unique role to play in alerting the people of America to their responsibilities and challenges. In the areas of investigation and interpreting, it should have no peer, simply because it does not have the practical problems of television — bulky equipment, padded crews and the consequent high costs. And because it is two-dimensional, it can in many ways do a more effective job than the newspaper. It is a vital medium and it is unfortunate that its own purveyors all too often approach it as if they were going to an Irish wake. . . . 24 BROADCASTING, June 13, 1960