Broadcasting (Apr - June 1960)

Page scan 0001265 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001265
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Some figures are unusually provocative. In the big 6county San Francisco-Oakland area, for example, KSFO reaches 41% of all radio homes in a single day— 43,300 more homes than the second-place station. In just one week, KSFO delivers 80.6% of all homes— only 9% less than all Bay Area stations combined.* It’s significant, too, that even when the station is not KMPC Los SOURCE: Cumulative Pulse Audience, February, 1960 -The combined unduplicated weekly circulations of all San Francisco-Oakland carrying the tremendously popular Giants baseball games (as it is now) or the games of the highly favored 49ers, KSFO continues to deliver the greatest effective circulation in one dayor seven. For choicest availabilities in the Bay Area, please contact KSFO ... or AM Radio Sales. KSFO SAN FRANCISCO-OAKLAND Angeles KVI Seattle-Tacoma • Golden West Broadcasters CWB radio stations is 89.7% of total radio homes.