Broadcasting (Apr - June 1960)

Page scan 0001273 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001273
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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watching KMJ-TY Last November’s ARB proved that Fresno’s top rated shows were on KMJ-TV. The new March ARB proved this once again. Top syndicated show Highway Patrol Top late-night show Jack Paar Top network show Wagon Train Top network news show . . . Huntley-Brinkley Report Top local news show Shell News Top movies Movie Matinee ARB NOV. ’59 Sunday Early Movie MAR. ’60 THE KATZ AGENCYNATIONAL REPRESENTATIVE in FRESNO (California) BROADCASTING, June 13, 1960 53