Broadcasting (Apr - June 1960)

Record Details:

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HOMES VIEWING MORE quarter-hour firsts— homes ** 856,900 WMAR-TV HOMES POTENTIAL >MPARe{ Station B* 757,500 homes (Station C 7 68,700 homes MORE quarter-hour firsts— ratings ** 1 , :: |P — J ■ J m m : 1 i ' / Jll v ....... ■ i 1 ; i| _ ""if" a J \ , \ Jr mm j r 1 * ' : . 1^1 ■ ■ i f / r~ ' ' '' • • ' S J 1 1 \ l 1 1 J *ARB —March, 1960— Based on aggregate of all quarter-hours for one week, sign-on to midnight, where audience composition is given for all three Baltimore TV stations. **NIELSEN — May, 1960 — Aggregate for all quarter-hours in one week (4-week average), sign-on to midnight, when all three Baltimore TV stations were on the air. ***ARB — March-April, 1960 In Maryland Most People Watch WMAR-TV! WMAR-TV SUNPAPERS TELEVISION Baltimore 3, Maryland Represented Nationally by THE KATZ AGENCY, Inc. CHANNEL 2 BROADCASTING, June 13, 1960 75