Broadcasting (Apr - June 1960)

Page scan 0001295 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001295
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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HOMES VIEWING MORE quarter-hour firsts— homes ** 856,900 WMAR-TV HOMES POTENTIAL >MPARe{ Station B* 757,500 homes (Station C 7 68,700 homes MORE quarter-hour firsts— ratings ** 1 , :: |P — J ■ J m m : 1 i ' / Jll v ....... ■ i 1 ; i| _ ""if" a J \ , \ Jr mm j r 1 * ' : . 1^1 ■ ■ i f / r~ ' ' '' • • ' S J 1 1 \ l 1 1 J *ARB —March, 1960— Based on aggregate of all quarter-hours for one week, sign-on to midnight, where audience composition is given for all three Baltimore TV stations. **NIELSEN — May, 1960 — Aggregate for all quarter-hours in one week (4-week average), sign-on to midnight, when all three Baltimore TV stations were on the air. ***ARB — March-April, 1960 In Maryland Most People Watch WMAR-TV! WMAR-TV SUNPAPERS TELEVISION Baltimore 3, Maryland Represented Nationally by THE KATZ AGENCY, Inc. CHANNEL 2 BROADCASTING, June 13, 1960 75