Broadcasting (Apr - June 1960)

Page scan 0001296 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001296
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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County Washington Wayne Webster Wilkinson Winston Yalobusha Yazoo State Total MISSOURI Adair Andrew Atchison Audrain Barry Barton Bates Benton Bollinger Boone Buchanan Butler Caldwell Callaway Camden Cpe. Girardeau Carroll Carter Cass Cedar Chariton Christian Clark Clay Clinton Cole Cooper Crawford Dade Dallas Daviess De Kalb Dent Douglas Dunklin Franklin Gasconade Gentry Greene Grundy Harrison Henry Hickory Holt Howard Howell Jackson Jasper Jefferson Johnson Knox Laclede Lafayette Lawrence Lewis Lincoln Linn Livingston' McDonald Macon Madison Maries Marion Mercer Miller Mississippi Moniteau Monroe Montgomery Morgan New Madrid Newton Nodaway Oregon Osage Ozark Pemiscot Perry Pettis Phelps Pike Platte Polk Pulaski Putnam Ralls Randolph Ray Reynolds Ripley St. Charles St. Clair St. Francois St. Louis Ste. Genevieve Saline Schuyler Scotland Scott Shannon' Shelby Stoddard Nielsen % Nielsen Total Nielsen % Nielsen Total Nielsen % Homes Tv Homes Tv Homes County Homes Tv Homes Tv Homes County Homes Tv Homes 60 1 2,690 Stone 2,700 74 1,990 Harlan 1,800 84 59 2,310 Sullivan 3,300 67 2,200 Hayes 500 63 2 600 56 1,450 Taney 3,100 73 2,280 Hitchcock 1,400 56 2,700 4,600 50 1,350 Texas 5,700 54 3,070 Holt 4,100 48 58 2,670 Vernon 6,300 74 4,670 Hooker 300 48 3.200 8.200 51 1,640 Warren 2,400 87 2,090 Howard 2,300 66 66 5,400 Washington 3,800 63 2,410 Jefferson 4,100 79 Wayne 2,400 75 1,810 Johnson 2,000 87 555,700 64 354,310 Webster 4,200 76 3,180 Kearney 1,900 84 Worth 1,600 76 1,210 Keith 2,500 62 Wright 4,100 66 2,690 Keya Paha 400 54 State Total 1,373,300 89 1,215,750 Kimball Knox 1,900 4,100 63 69 6,500 3.700 2.900 8.900 6.500 3.900 5.900 2.700 2,600 15.500 32,700 10,800 3.300 6,200 2,100 1 1 ,800 4.600 1.400 6.700 3.400 4.100 3.700 2.600 29.000 3.500 11.500 4.700 3.100 2,600 2.700 3.200 2.300 3.000 2,800 11.000 12.300 4.100 3.100 42.300 4.200 4.200 6.500 1,600 2.500 3,400 5.800 1.900 211,600 28,600 19,800 8.000 2.700 6,000 7.700 7.200 3.400 5.600 6.100 5.100 4.200 7.200 2.900 2.100 9.900 2,000 4.400 5.500 3.200 3.100 3.500 2.900 8.800 9.400 7.400 3,000 3.000 2.500 10,600 3.400 12,600 8.100 5.900 6.900 4.700 9.100 2,800 2.200 8.000 5.400 1.500 3.000 1 1 ,700 2.900 1 1 ,600 465,600 3.100 8.000 1.600 2.400 1,700 3,100 8,400 4,320 3.040 2.050 6,820 4.420 2,630 4.370 2,130 1,960 12,800 30,210 7.540 2,710 4.760 1,590 9.890 3,520 800 5.370 2.290 2.580 2.710 2,080 27,960 3,170 10,140 3,530 1,960 1.760 2.040 2,630 1.890 2,110 1.840 8,300 10,260 3,080 2,340 40,230 3,350 3,170 5.120 1,270 1,770 2.510 3.120 1,200 205,040 25,350 18,750 6.420 2,160 4,570 6,490 4.890 2.720 3.840 4,070 3.170 5.550 2,180 1.580 9.290 1.510 3.290 3,620 2,400 2.560 3.050 2.170 6,330 7,090 5,210 1,480 2,240 1,650 8,470 2,790 10,460 5,700 4,880 6,250 3.560 7,090 1,850 1,830 5,930 4.550 850 1.720 1 1 ,020 2.290 10,010 451,450 2.540 6,110 1,060 1,920 7,000 830 2,390 6.710 MONTANA Beaverhead Big Horn Blaine Broadwater Carbon Carter Cascade Chouteau Custer Daniels Dawson Deer Lodge Fallon Fergus Flathead Gallatin Garfield Glacier Golden Valley Granite Hill Jefferson' Judith Basin Lake Lewis & Clark Liberty McCone Madison Meagher Mineral Missoula Musselshell Park Petroleum Phillips Pondera Powder River Powell Prairie Ravalli Richland Roosevelt Rosebud Sanders Sheridan Silver Bow Stillwater Sweet Grass Teton Toole Treasure Valley Wheatland Wibaux Yellowstone State Total NEBRASKA Antelope Banner Blaine Boone Box Butte Boyd Brown Buffalo Burt Butler Cass Cedar Chase Cherry Cheyenne Cla/ Colfax Cuming Custer Dakota Dawes Dawson Deuel Dixon Dodge Douglas Dundy Fillmore Franklin Frontier Furnas Gage Garden Garfield Gosper Grant Greeley Hall Hamilton 2.700 2,800 2,600 700 2,400 800 23,100 2.400 4.000 1.000 3.300 6.400 1,100 4.400 10,400 7.800 600 3.000 400 1.000 5.500 1,000 700 3.700 10.300 500 3.400 1,000 1.800 1,000 900 14,700 1,600 3,600 300 2,000 2,000 800 2,200 700 4.000 2,900 3.000 2.000 2.500 1,800 20,500 1,800 900 2.300 2,500 300 4,200 900 400 25.300 213,900 9.300 3.500 200 500 200 2,800 3,700 1.300 1.400 8.500 3.500 3.300 5.900 3,700 1.300 2,600 5.500 3,200 3.300 3.800 5.500 3.600 2.800 6.400 900 2.600 10,000 103,400 1,000 3.500 2,000 1.400 2.900 8.400 1.300 800 700 200 1,600 12,000 3,100 1,450 1,410 1,310 380 1,420 350 17,690 1,580 1.780 450 1,730 3,390 500 2.340 6,980 3,890 270 1,750 230 530 2.780 500 380 2,280 5,530 260 2,030 530 890 540 480 10,190 860 2,130 170 890 1,370 360 1,160 360 2,150 1,550 1,610 1,010 1.340 960 17,470 1,070 530 1,580 1,280 160 1,870 480 220 20,640 137,040 8.040 2,400 100 310 110 1,790 1,940 620 670 6,950 3.040 2,710 5,540 3,470 730 1,340 3,270 2,450 2,700 3.300 3,500 3,390 1,260 5,250 500 2,430 9,570 100,230 560 2,690 1,680 890 2,430 7.300 760 460 590 110 1,060 10,650 2,590 Lancaster Lincoln Logan Loup McPherson Madison Merrick Morrill Nance Nemaha Nuckolls Otoe Pawnee Perkins Phelps Pierce Platte Polk Redwillow Richardson Rock Saline Sarpy Saunders Scotts Bluff Seward Sheridan Sherman Sioux Stanton Thayer Thomas Thurston Valley Washington Wayne Webster Wheeler York State Total 47,300 9.600 400 300 100 8,100 2,800 2,200 1,800 3.100 2,800 5.900 1.900 1.100 3.300 2.600 7.100 2,600 4.000 4.700 800 5.000 7,500 5.700 10,600 4.200 3.000 1,600 600 1,600 3.100 500 2.200 2.000 3,800 3,000 2.300 300 4,600 443,000 NEW JERSEY Atlantic Bergen Burlington Camden Cape May Cumberland Essex Gloucester Hudson Hunterdon Mercer Middlesex Monmouth Morris Ocean Passaic Salem Somerset Sussex Union Warren State Total 47.300 247,200 47.100 109,600 15.500 31.500 293,800 38,400 190,400 14,900 73.500 105,900 93.000 63.300 27,800 117,700 17.300 36,700 12.000 149,500 19.100 1,751,500 Nielsen Tv Homes 1,510 320 780 1.970 140 1.520 3,240 1.740 1,590 1,560 220 1,200 2,820 44,650 6,030 180 180 50 7,350 1,790 1.380 1,150 2.530 2,140 5.530 1,550 680 2.740 1,790 6,450 2,190 2.530 3,780 390 3,960 7,200 5,490 6.970 3,330 1,580 1,020 320 1,310 2.380 230 1,910 1,280 3,640 2,830 1,990 170 3,860 372,520 Churchill 1,900 44 840 Clark 41,400 83 34,230 Douglas 500 60 300 Elko 4,200 48 2,010 Esmeralda 200 48 100 Eureka 200 45 90 Humboldt 1,400 46 640 400 48 190 Lincoln 900 49 440 Lyon 1,200 61 730 Mineral 1,900 45 850 Nye 900 49 440 Ormsby 1,800 61 1,100 Pershing 1,100 45 490 Storey 200 57 110 Washoe 28,000 89 24,860 White Pine 3,400 48 1,620 State Total 89,600 77 69,040 NEW HAMPSHIRE Belknap 8,100 90 7,250 Carroll 4,900 91 4,440 Cheshire 12,700 91 1 1 ,590 Coos 10,400 90 9,310 Grafton 12,900 87 1 1 ,270 Hillsboro 50,300 92 46,420 Merrimack 18,300 91 16,700 Rockingham 26,700 92 24,690 Strafford 15,200 92 1 3,960 Sullivan' 8,700 88 7,690 State Total 168,200 91 153,320 44,410 228,780 43,850 101,820 14,360 29,130 271,180 35,590 178,710 13,870 68,660 98,050 87,690 58,810 25.840 109,470 16,140 33.840 11,020 139,750 17,560 1,628,530 76 (NIELSEN TV HOMES) BROADCASTING, June 13, 1960