Broadcasting (Apr - June 1960)

Page scan 0001298 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001298
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Total County Total Nielsen % Tv Homes Nielsen Tv Homes Trumbull 59,100 93 54,840 24,100 92 22,100 Union 7,600 91 6,920 Van Wert 10,200 91 9,260 Vinton 2,900 91 2,650 16,000 93 1 4,870 Washington 16,000 90 14,450 Wayne 20,200 92 18,540 1 0,000 91 9,110 Wood 21,600 94 20,200 Wyandot 6,800 90 6,110 State Total 2,898,200 93 2,700,660 OKLAHOMA Adair 3,600 65 2,350 2,400 75 1,800 3,100 74 2,280 Beaver 1,800 59 1,060 5,000 61 3,070 Blaine 3,500 80 2,810 Bryan 7,100 72 5,120 Caddo 7,400 80 5,940 6,800 85 5,800 13,400 74 9,850 4,900 73 3,580 3,900 53 2,070 1,100 54 600 12,000 88 10,530 Coal 1,600 73 1,170 16,380 19,100 86 2,500 76 1,910 4,600 77 3,530 Creek 11,800 87 10,300 5,300 69 3,630 4,100 77 3,150 1,600 69 1,100 Ellis 2,200 64 1,400 12,100 14,600 83 8,200 79 6,500 9,300 86 7,970 2,400 75 1,800 2,600 63 1,640 1,700 63 1,070 1,400 67 940 2,900 59 1,720 4,100 69 2,820 8,200 63 5,180 2,400 76 1,830 2,500 74 1,840 13,090 15,600 84 2,800 80 2,250 Kiowa 4,100 75 3,080 Latimer 1,900 59 1,130 Le Flore 7,800 63 4,950 Lincoln 5,600 83 4,640 5,500 76 4,160 Love 1,600 72 1,150 McClain 3,800 78 2,950 McCurtin 6,900 65 4,510 McIntosh 3,700 69 2,550 Major 2,200 75 1,650 Marshall 2,400 72 1,730 Mayes 6,000 77 4,600 Murray 3,500 74 2,580 Muskogee 17,900 86 15,380 Noble 3,100 80 2,470 Nowata 3,300 83 2,740 Okfuskee 3,400 73 2,490 Oklahoma 136,100 89 120,500 Okmulgee 10,600 81 8,560 Osage 9,200 87 8,040 Ottawa 8,500 80 6,800 Pawnee 3,800 80 3,020 Payne 1 1 ,300 78 8,760 Pittsburg 8,800 73 6,460 Pontotoc 8,400 83 6,940 Pottawatomie 13,000 79 10,230 Pushmataha 2,800 53 1,480 Roger Mills 1,500 68 1,030 Rogers 5,900 83 4,900 Seminole 8,800 80 7,040 Sequoyah 4,900 65 3,200 Stephens 1 1 ,300 81 9,180 Texas 3,300 54 1,770 Tillman 4,200 76 3,210 Tulsa 108,700 92 100,380 Wagoner 4,600 73 3,370 Washington 13,000 86 11,190 Washita 3,900 75 2,920 Woods 3,300 64 2,100 Woodward 3,600 64 2,290 State Total 679,700 82 556,310 OREGON Baker 6,300 60 3,800 Benton 1 1 ,800 70 8,310 Clackamas 36,500 86 31,530 Clatsop 9,100 71 6,510 Columbia 6,700 68 4,570 Coos 18,800 63 11,820 Crook 2,700 56 1,510 Curry 6,100 62 3,800 Deschutes 6,700 56 3,760 Douglas 20,700 69 14,270 Gilliam 1,200 65 780 Grant 2,400 54 1,290 Harney 1,900 51 970 Hood River 4,200 64 2,680 Jackson 23,400 80 18,760 Jefferson 2,700 64 1,730 Josephine 10,200 69 7,070 Total Nielsen % Nielsen County Homes Tv Homes Tv Homes Klamath 15,000 68 10,140 Lake 2,300 58 1,320 Lane 47,700 85 40,640 Lincoln 9,000 63 5,710 Linn 17,000 71 12,070 Malheur 6,600 72 4,730 Marion 37,000 82 30,390 Morrow 1,300 66 860 Multnomah 194,400 89 173,130 Polk 8,000 72 5,780 Sherman 700 66 460 Tillamook 6,200 67 4,140 Umatilla 14,600 68 9,980 Union 5,700 60 3,440 Wallowa 2,400 61 1,460 Wasco 7,200 64 4,590 Washington 31,200 27,470 Wheeler 800 54 430 Yamhill 10,000 70 7,020 State Total 588,500 79 466,920 PENNSYLVANIA Adams 13,900 87 12,050 Allegheny 469,400 94 440,670 Armstrong 23,100 93 21,380 Beaver 58,100 94 54,520 Bedford 12,500 93 1 1 ,580 Berks 80,700 92 74,070 Blair 38,200 92 35,240 Bradford 15,500 90 13,950 Bucks 99,200 94 93,180 Butler 30,400 94 28,510 Cambria 55,000 93 50,940 Cameron 1,900 74 1,410 Carbon 15,500 90 14,010 Centre 19,000 90 17,120 Chester 54,700 93 51,130 Clarion 10,400 92 9,520 Clearfield 22,300 93 20,740 Clinton 11,100 80 8,920 Columbia 17,100 83 14,140 Crawford 22,700 89 20,160 Cumberland 35,800 88 31,420 Dauphin 66,600 92 61,130 Delaware 163,100 93 152,400 Elk 10,000 77 7,660 Erie 68,900 93 64,300 Fayette 45,600 93 42,610 Forest 1,400 73 1,020 Franklin 24,100 89 21,480 Fulton 2,800 80 2,240 Greene 11,700 86 10,100 Huntingdon 10,900 91 9,900 Indiana 19,200 92 17,600 Jefferson 13,700 92 12,580 Juniata 4,600 72 3,300 Lackawanna 71,100 91 64,940 Lancaster 76,700 93 71,060 Lawrence 31,200 92 28,800 Lebanon 25,000 92 23,000 Lehigh 64,600 94 60,650 Luzerne 102,700 91 92,970 Lycoming 32,500 78 25,330 McKean 15,100 81 12,300 Mercer 33,200 92 30,480 Mifflin 12,000 91 10,960 Monroe 12,100 91 10,980 Montgomery 141,000 94 132,680 Montour 3,800 85 3,240 Northampton 53,800 94 50,510 Northumberland 33,500 78 26,230 Perry 7,100 72 5,090 Philadelphia 621 ,000 92 568,840 Pike 3,300 80 2,650 Potter 4,700 74 3,470 Schuylkill 51,000 90 45,850 Snyder 7,700 72 5,570 Somerset 21,200 86 18,170 Sullivan 1,700 86 1,460 Susquehanna 8,800 90 7,930 Tioga 10,700 84 9,040 Union 6,500 72 4,700 Benango 18,600 81 15,050 Warren 10,700 83 8,930 Washington 61,500 94 57,980 Wayne 7,700 81 6,220 Westmoreland 94,400 95 89,420 Wyoming 4,700 86 4,040 York 71,000 93 65,750 State Total 3,269,700 92 2,995,270 RHODE ISLAND Bristol 9,000 93 8,400 Kent 31,200 93 29,120 Newport 19,600 93 18,220 Providence 173,400 93 161,680 Washington 16,600 93 15,390 State Total 249,800 93 232,810 SOUTH CAROLINA Abbeville 5,300 75 3,960 Aiken 24,000 76 18,160 Allendale 4,400 60 2,630 Anderson 24,900 79 19,560 Bamberg 3,900 60 2,330 Barnwell 6,500 60 3,890 Beaufort 8,600 74 6,330 Berkeley 7,600 79 5,980 Calhoun 3,100 63 1,960 Charleston 57,500 87 50,080 Cherokee 9,100 81 7,390 P ..... Nielsen % Nielsen County Homes Tv Homes Tv Homes Chester 8,100 78 6,360 Chesterfield 7,800 72 5,590 Clarendon 7,300 66 4,840 Colleton 7,000 75 5,230 Darlington 1 1 ,900 71 8,500 Dillon 6,900 74 5,090 Dorchester 6,100 79 4,810 Edgefield 4,200 66 2,760 Fairfield 4,300 74 3,180 Florence 21,300 81 17,260 Georgetown 9,000 78 7,030 Greenville 56,800 86 48,800 Greenwood 12,000 80 9,540 Hampton 4,900 74 3,610 Horry 17,400 58 10,120 Jasper 2,900 73 2,120 Kershaw 8,400 79 6,630 Lancaster 10,000 78 7,830 Laurens 10,800 66 7,080 Lee 5,100 76 3,890 Lexington 15,800 77 12,220 McCormick 2,000 75 1,490 Marion 7,400 73 5,430 Marlboro 6,200 72 4,460 Newberry 7,900 71 5,630 Oconee 9,200 66 6,100 Orangeburg 17,400 69 11,990 Pickens 11,600 68 7,890 Richland 42,300 85 36,130 Saluda 4,200 66 2,760 Spartanburg 42,700 81 34,530 Sumter 14,600 72 10,450 Union 7,600 73 5,570 Williamsburg 8,800 79 6,930 York 20,100 78 15,680 State Total 594,900 77 459,800 SOUTH DAKOTA Aurora 1,200 50 600 Beadle 6,200 57 3,540 Bennett 800 55 440 Bon Homme 2,200 77 1,700 Brookings 5,100 72 3,690 Brown 10,300 67 6,930 Brule 1,900 57 1,070 Buffalo 400 60 240 Butte 2,800 48 1,340 Campbell 1,000 48 480 Charles Mix 4,100 57 2,320 Clark 2,200 67 1,470 Clay 3,300 88 2,910 Codington 5,800 67 3,860 Corson 1,400 47 660 Custer 1,500 47 710 Davison 5,000 65 3,240 Day 3,000 68 2,040 Deuel 2,100 66 1,390 Dewey 1,100 48 530 Douglas 1,600 50 800 Edmunds 1,800 48 860 Fall River 3,400 55 1,850 Faulk 1,300 56 720 Grant 3,100 68 2,110 Gregory 2,400 53 1,270 Haakon 800 44 350 Hamlin 2,100 66 1,390 Hand 1,900 56 1,070 Hanson 1,000 66 660 Harding 500 48 240 Hughes 3,200 62 1,990 Hutchinson 3,300 77 2,540 Hyde 600 62 370 Jackson 600 43 260 Jerauld 900 56 500 Jones 400 54 220 Kingsbury 2,900 72 2,100 Lake 3,200 82 2,630 Lawrence 6,000 46 2,770 Lincoln 3,200 88 2,820 Lyman 1,200 59 700 McCook 2,900 82 2,380 McPherson 1,800 47 850 Marshall 2,100 68 1,440 Meade 2,200 46 1,010 Mellette 600 54 330 Miner 1,600 68 1,090 Minnehaha 26,700 95 25,240 Moody 2,200 82 1,800 Pennington 18,200 67 12,120 Perkins 1,600 48 760 Potter 1,300 47 610 Roberts 3,400 68 2,320 Sanborn 1,500 66 980 Shannon 1,400 54 760 Spink 3,000 57 1,720 Stanley 1,200 52 630 Sully 800 48 380 Todd 1,600 54 870 Tripp 2,700 59 1,590 3,100 2,720 Union 3,300 88 2,900 Walwarth 2,500 48 1,190 Washabaugh 200 48 100 Yankton 4,800 77 3,710 Ziebach 600 46 280 State Total 198,100 68 135,160 TENNESSEE Anderson 16,900 80 13,570 Bedford 6,100 75 4,550 Benton 3,800 55 2,110 Bledsoe 1,600 72 1,150 78 (NIELSEN TV HOMES) BROADCASTING, June 13, 1960