Broadcasting (Apr - June 1960)

Page scan 0001300 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001300
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Total Nielsen % Nielsen Total County Homes Tv Homes Tv Homes County Homes Blount 15,900 87 13,760 Brazos 13,200 Bradley 10,200 77 7,900 Brewster 1,600 Campbell 6,600 67 4,400 Briscoe 900 2,300 76 1,740 Brooks 2,000 Carroll 7,500 59 4,440 Brown 8,900 Carter 11,100 77 8,540 Burleson 2,900 Cheatham 2,400 79 1,890 Burnet 3,000 Chester 2,300 60 1,370 Caldwell 4,900 Claiborne 5,200 54 2,830 Calhoun 5,000 Clay 1,800 59 1,060 Callahan 2,400 Cocke 5,800 58 3,360 Cameron 41 ,300 Coffee 8,100 75 6,110 Camp 2,800 Crockett 3,800 71 2,700 Carson 2,000 Cumberland 5,200 53 2,770 Cass 6,200 Davidson 107,700 90 96,660 Castro 2,200 Decatur 1,800 55 1,000 Chambers 2,400 De Kalb 3,000 71 2,130 Cherokee 9,800 Dickson 5,500 71 3,900 Childress 2,900 Dyer 7,000 80 5,570 Clay 3,000 Fayette 5,000 74 3,700 Cochran 1,400 Fentress 3,200 55 1,750 Coke 1,000 Franklin 6,100 51 3,120 Coleman 3,600 Gibson 12,200 67 8,230 Collin 13,600 Giles 6,600 55 3,630 Collingsworth 1,700 Grainger 3,000 54 1,630 Colorado 5,000 12,400 63 7,570 Comal 5,900 Grundy 3,000 61 1,830 Comanche 3,700 Hamblen 8,600 4,980 Concho 1,200 Hamilton 73,300 86 62,740 Cooke 7,000 Hancock 1,900 54 1,030 Coryell 5,800 Hardeman 5,400 66 3,580 Cottle 1,100 1,600 Hardin 4,600 59 2,730 Hawkins 8,300 58 4,810 Crockett 1,100 3,100 Haywood 4,800 71 3,410 Crosby Henderson 3,600 55 1,990 Culberson 600 Henry 6,900 57 3,940 Dallam 2,100 Hickman 2,900 71 2,060 Dallas 282,900 Houston 1,400 74 1,040 Dawson 4,700 Humphreys 3,300 73 2,420 Deaf Smith 4,000 Jackson 2,800 59 1,650 Delta 1,800 Jefferson 5,400 59 3,170 Denton 15,200 Johnson 3,900 63 2,470 De Witt 6,200 Knox 68,100 90 61,390 Dickens 1,600 Lake 2,900 61 1,760 Dimmit 1,900 Lauderdale 5,400 74 4,010 Donley 1,700 Lawrence 7,600 59 4,510 Duval 2,700 Lewis 1,200 71 850 Eastland 6,400 Lincoln 7,000 51 3,570 Ector 27,500 Loudon 6,700 73 4,880 Edwards 600 McMinn 8,900 62 5,500 Ellis 12,800 McNairy 5,000 59 2,970 El Paso 86,900 4,100 71 2,900 Erath 5,400 Madison 16,600 73 12,060 Fol Is 6,500 Marion 5,100 72 3,660 Fannin Fayette 7,700 Marshall Maury 4,700 11,700 75 76 3,510 8,920 6,400 2,300 Meigs Monroe 1,500 6,600 13,100 1,100 2,700 8,200 62 74 930 4,870 Floyd Foard Fort Bend Franklin Freestone Frio Gaines Galveston 3,100 900 Montgomery Moore Morgan Obion 83 51 55 61 10,850 560 1,470 4,980 9,600 1,500 4,400 3,000 3,100 37,300 Overton Perry Pickett 3.600 1.600 1,100 59 52 54 2,120 830 600 Polk 2,600 74 1,920 1,800 Putnam 8,500 63 5,360 Gillespie 3,300 Rhea 4,400 62 2,730 Glasscock 200 Roane 10,800 80 8,640 Goliad 1,500 Robertson 7,600 79 5,970 Gonzales 5,500 Rutherford 12,600 83 10,400 Gray 9,400 Scott 4,000 55 2,180 Grayson 25,800 Sequatchie 1,400 72 1,010 Gregg 22,800 Sevier 6,400 59 3,770 Grimes 4,100 Shelby 168,100 91 152,480 Guadalupe 7,700 Smith 2,900 71 2,050 Hale 9,900 Stewart 2,100 74 1,550 Hall 1,900 Sullivan 30,200 76 23,030 Hamilton 3,100 Sumner 10,400 89 9,260 Hansford 1,100 Tipton 7,000 76 5,330 Hardeman 2,900 Trousdale 1,200 71 850 Hardin 6,800 Unicoi 3,400 59 1,990 362,400 Union 2,300 55 1,260 Harrison 14,200 Van Buren 700 72 500 Hartley 600 Warren 6,600 61 4,020 Haskell 3,100 Washington 16,100 81 13,030 Hays 5,300 Wayne 2,900 52 1,500 Hemphill 1,100 Weakley 7,600 56 4,260 7,300 White 3,800 54 2,030 Hidalgo Hill Hockley 48,500 Williamson 6,500 85 5,550 8 400 Wilson 8,100 73 5,930 5,600 State Total 962,900 78 751,290 Hood Hopkins 1,200 6,800 Houston 5,600 TEXAS Howard 10,500 Hudsepth 900 Anderson 9,300 66 6,170 Hunt 12,700 Andrews 4,300 69 2,970 Hutchinson 10,300 Angelina 12,300 69 8,530 300 Aransas 1,600 61 970 Jack Jackson Jasper Jeff Davis Jefferson 2,000 4,100 5,400 300 74,000 Archer Armstrong Atascosa Austin Bailey 1,800 400 5,000 4.600 2.600 75 81 78 69 81 1,350 330 3,910 3,190 2,110 Bandera 1,100 79 870 Jim Hogg 1 ,200 Bastrop 4,900 66 3,210 Jim Wells 7,500 1,600 75 1,200 Johnson 11,600 Bee 5,900 68 4,040 Jones 5,900 Bell 27,500 82 22,420 Karnes 3,900 Bexar 1 80,000 87 157,000 Kaufman 7,600 Blanco 1,200 75 900 Kendall 1,700 Borden 300 75 230 Kennedy 100 Bosque 3,500 69 2,410 Kent 400 Bowie 20,300 78 15,870 4,400 Brazoria 19,800 88 17,350 Kimble 1,300 Nielsen % Nielsen Total Nielsen % Nielsen Tv Homes Tv Homes County Homes Tv Homes Tv Homes 68 9,010 King 200 61 120 51 820 Kinney 400 59 230 62 560 Kleberg 7,300 62 4,550 63 1,260 Knox 2,400 68 1,640 66 5,830 Lamar 12,500 54 6,790 68 1,980 Lamb 7,100 81 5,750 75 2,250 Lampasas 3,400 75 2,550 74 3,640 La Salle 1,400 65 900 61 3,060 Lavaca 5,500 67 3,710 67 1,600 Lee 2,400 66 1,570 73 30,060 Leon 3,400 66 2,230 66 1,840 Liberty 8,200 85 6,940 81 1,620 Limestone 6,100 68 4,130 75 4,630 Lipscomb 1,300 61 790 71 1,560 Live Oak 2,000 64 1,280 85 2,040 Llano 1,800 58 1,040 66 6,510 Loving 100 58 60 59 1,710 2,460 Lubbock 49,300 83 40,780 82 Lynn 3,000 76 2,270 81 1,140 McCulloch 2,600 62 1,600 73 730 McLennan 43,600 37,520 70 2,520 McMullen 300 63 190 85 11,620 Madison 1,800 65 1,170 59 1,000 Marion 2,300 75 1,720 66 3,310 Martin 1,500 69 1,040 75 4,420 Mason 1,300 58 760 61 2,240 Matagorda 7,200 69 4,960 62 740 Maverick 3,100 59 1,830 82 5,730 Medina 4,800 79 3,800 76 4,400 Menard 700 62 430 58 640 Midland 18,900 84 15,790 63 1,010 Milam 6,900 67 4,600 55 610 Mills 1,400 75 1,050 78 2,420 Mitchell 3,900 74 2,900 68 410 Montague 5,200 82 4,250 83 1,740 Montgomery 7,900 79 6,250 91 256,960 Moore 5,000 83 4,160 69 3,230 3,200 74 2,380 70 2,800 Motley 1,000 60 600 63 1,140 Nacogdoches 9,200 65 5,950 86 13,070 Navarro 11,100 84 9,320 67 4,180 Newton 2,600 63 1,630 64 1,020 Nolan 6,100 73 4,460 59 1,120 Nueces 66,600 82 54,370 76 1,290 Ochiltree 2,000 62 1,230 64 1,740 Oldham 500 71 350 67 4,280 Orange 17,400 80 13,880 80 21,960 Palo Pinto 6,300 81 5,110 53 320 Panola 4,500 55 2,470 83 10,650 Parker 7,200 81 5,830 86 74,510 Parmer 2,600 70 1,810 1,580 69 3,720 Pecos 2,900 55 4,410 5,180 4,230 Polk 4,100 70 2,850 67 66 Potter 40,900 89 36,420 Presidio 1,400 51 710 73 1,680 Rains 700 82 570 78 2,410 Randall 8,600 83 7,130 68 610 Reagan 700 67 470 84 8,030 Real 600 63 380 63 940 Red River 5,300 60 3,170 63 2,760 Reeves 5,000 60 3,000 78 2,350 Refugio 2,900 61 1,780 2,140 32,050 1,360 2,060 140 Roberts 300 63 190 86 76 63 70 69 Robertson 5,000 67 3,330 Rockwall 1,700 79 1,350 Runnels 4,700 70 3,280 Rusk 12,100 70 8,490 1,030 Sabine 1,700 62 1,060 75 4,100 San Augustine 1,800 59 1,070 76 7 120 San Jacinto 1,700 69 1,180 80 20,680 San Patricio 10,400 75 7,790 78 17,730 San Saba 2,300 58 1,340 74 3,050 6,210 7,890 Schleicher 600 55 330 81 Scurry 9,500 72 6,800 Shackelford 1,200 67 810 62 Shelby 6,800 55 3,750 2, 140 930 Sherman 600 82 490 85 Smith 24,600 78 19,110 68 1 ,980 Somervell 800 70 560 4,400 325,690 Starr 3,200 56 1,810 65 90 Stephens Sterling 3,100 200 67 66 2,080 130 73 '^500 Stonewall 1,000 72 720 83 2,310 3,970 670 Sutton 900 56 500 74 75 Swisher 2,600 71 1,850 Tarrant 175,100 89 155,700 61 Taylor 26,100 81 21,190 61 4,480 Terrell 90 55 490 75 36,260 Terry 5,000 78 3,880 89 7,430 Throckmorton 700 74 520 81 4,540 Titus 5,200 60 3,110 81 970 Tom Green 21,500 78 16,850 63 4,300 Travis 59,300 83 49,200 62 3,440 Trinity 2,300 69 1,590 76 7,970 Tyler 2,800 66 1,840 65 580 Upshur 5,000 66 3,280 86 10,930 1,700 67 1,140 90 9,290 Uvalde 5,000 62 3,100 68 200 Val Verde 5,100 53 2,680 80 1,610 Van Zandt 5,600 82 4,590 63 2,830 Victoria 15,500 65 10,070 3,390 Walker 4,300 75 3,200 64 190 Waller 3,100 79 2,460 85 62,920 Ward 4,300 64 2,740 56 670 Washington 5,200 72 3,730 62 4,620 Webb 16,100 63 10,190 87 10,110 Wharton 10,900 78 8,480 73 4,310 Wheeler 2,200 59 1,290 68 2,670 Wichita 35,500 84 29,890 82 6,240 Wilbarger 5,400 75 4,060 79 1,350 Willacy 5,200 63 3,270 66 70 Williamson 10,900 80 8,710 61 250 Wilson 3,300 80 2,660 63 2,750 Winkler 4,400 64 o.pio 63 810 Wise 4,700 80 376ft 80 (NIELSEN TV HOMES) BROADCASTING, June 13, 1960