Broadcasting (Apr - June 1960)

Page scan 0001301 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001301
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Total Nielsen % Nielsen County Homes Tv Homes Tv Homes Wood 5,100 66 3,340 Yoakum 1,800 78 1,400 Young 4,800 74 3,560 Zapata 800 56 450 Zavala 2,600 62 1,610 State Total 2,790,800" 81 2,265,210 UTAH Beaver 1,000 46 460 Box Elder 6,100 92 5,590 Cache 8,800 90 7,880 Carbon 7,200 61 4,400 Daggett 100 48 50 Davis 15,800 94 14,830 Duchesne 1,700 51 870 Emery 1,600 61 980 Garfield 700 45 320 Grand 1,600 2,700 65 1,040 Iron 45 1,210 Juab 1,500 67 1,000 Kane 700 45 310 Millard 1,700 700 67 1,130 Morgan 82 580 Piute 200 45 90 Rich 300 82 250 Salt Lake 110,400 95 105,220 San Juan 1,800 53 950 Sanpete 2,800 67 1,870 Sevier 2,900 67 1,930 Summit 1,400 82 1,150 Tooele 5,200 86 4,470 Uintah 2,700 51 1,380 Utah 28,200 93 26,320 Wasatch 1,300 82 1,070 Washington 3,000 45 1,350 Wayne 200 45 90 Weber 31,200 94 29,270 State Total 243,500 89 216,060 VERMONT Addison 4,900 87 4,240 Bennington 7,400 89 6,620 Caledonia 6,300 84 5,320 Chittenden 18,700 92 17,280 Essex 1,500 89 1,340 Franklin 7,000 88 6,140 Grand Isle 700 89 620 Lamoille 3,100 88 2,720 Orange 5,000 85 4,230 Orleans 5,600 89 5,000 Rutland 12,100 89 10,740 Washington 11,600 90 10,450 Windham 8,800 79 6,950 Windsor 10,800 83 8,990 State Total 103,500" 88 90,640 VIRGINIA Accomack 9,400 68 6,400 Albemarle 15,800 68 10,770 Alleghany 6,900 79 5,440 Amelia 1,600 72 1,150 Amherst 5,600 75 4,190 Appomattox 2,000 75 1,500 Arlington 79,600 91 72,510 Augusta 18,800 68 12,860 Bath 1,600 62 990 Bedford 8,200 67 5,530 Bland 1,500 63 950 Botetourt 4,600 79 3,630 Brunswick 4,200 63 2,650 Buchanan 8,000 62 4,930 Buckingham 2,500 66 1,650 Campbell 22,700 82 18,570 Caroline 3,000 79 2,380 Carroll 7,900 61 4,800 Charlotte 3,600 72 2,600 Charles City 1,100 80 880 Chesterfield 18,500 89 16,470 Clarke 2,100 79 1,660 Craig 800 79 630 Culpeper 3,300 74 2,450 Cumberland 1,800 66 1,180 Dickenson 5,000 60 3,010 Dinwiddie 13,900 90 12,520 Essex 1,800 80 1,430 Fairfax 63,000 93 58,710 Fauquier 5,800 79 4,590 Floyd 2,600 60 1,570 Fluvanna 1,800 66 1,190 Franklin 6,500 67 4,380 Frederick 10,300 85 8,720 Giles 4,400 78 3,430 Gloucester 3,100 80 2,490 Goochland 1,800 78 1,400 Grayson 4,200 66 2,760 Greene 1,100 66 730 Greensville 3,800 72 2,740 Halifax 9,500 79 7,520 Hanover 7,400 78 5,790 Henrico 95,300 90 85,790 Henry 14,000 80 11,230 Highland 800 63 510 Isle of Wight 4,100 68 2,770 James City 3,200 80 2,560 King & Queen 1,500 80 1,200 King George 1,700 76 1,290 King William 1,900 79 1,510 Lancaster 2,500 77 1,910 Lee 6,300 64 4,030 Loudoun 6,100 88 5,400 Louisa 3,200 78 2,500 Lunenburg 3,100 63 1,950 Madison 2,100 66 1,390 BROADCASTING, June 13, 1960 Total Nielsen % Nielsen County Homes Tv Homes Tv Homes Mathews 2,000 80 1,610 Mecklenburg 7,400 72 5,300 Middlesex 1,800 80 1,440 Montgomery 10,200 88 9,000 Nansemond 10,500 82 8,600 Nelson 3,100 75 2,330 New Kent 1,100 79 870 Newport News 50,700 91 45,890 Norfolk 150,900 91 137,120 Northampton 4,800 67 3,230 Northumberland 2,400 76 1,830 Nottoway 3,400 72 2,450 Orange 3,400 74 2,530 Page 4,000 72 2,870 Patrick 3,800 61 2,310 Pittsylvania 28,700 76 21,920 Powhatan 1,100 78 860 Prince Edward 3,900 72 2,820 Prince George 14,200 79 11,250 Princess Anne 17,100 86 14,650 Prince William 9,200 88 8,130 Pulaski 7,500 78 5,840 Rappahannock 1,500 66 990 Richmond 1,900 76 1,450 Roanoke 43,800 90 39,360 Rockbridge 7,700 62 4,810 Rockingham 13,900 79 10,920 Russell 5,800 60 3,490 Scott 7,400 65 4,800 Shenandoah 6,000 72 4,310 Smyth 7,100 66 4,660 Southampton 6,400 67 4,320 Spotsylvania 7,500 78 5,820 Stafford 4,400 78 3,430 Surry 1,500 80 1,200 Sussex 2,700 72 1,950 Tazewell 11,100 64 7,160 Warren 4,000 79 3,170 Washington 12,800 63 8,070 Westmoreland 2,800 77 2,140 Wise 12,100 65 7,920 Wythe 5,300 63 3,360 York 5,700 80 4,580 State Total 1,039,500 82 854,550 WASHINGTON Adams 3,700 81 3,010 Asotin 4,600 72 3,320 Benton 21,900 70 15,350 Chelan 14,600 71 10,350 Clallam 9,000 84 7,520 Clark 28,600 88 25,080 Columbia 1,700 72 1,220 Total Nielsen % Nielsen County Homes Tv Homes Tv Homes Cowlitz 18,800 75 14,020 Douglas 4,700 64 3,000 Ferry 1,100 71 780 Franklin 6,100 74 4,500 Garfield 900 72 650 Grant 16,000 71 11,340 Grays Harbor 18,500 74 1 3,600 Island 5,800 86 5,010 Jefferson 2,300 84 1,940 King 314,300 89 280,140 Kitsap 27,100 91 24,610 Kittitas 6,200 66 4,100 Klickitat 4,100 65 2,660 Lewis 14,100 77 10,910 Lincoln 3,000 81 2,430 Mason 4,600 85 3,900 Okanogan 9,100 64 5,790 Pacific 5,000 67 3,330 Pend Oreille 2,300 71 1,640 Pierce 97,900 91 88,610 San Juan 1,000 86 860 Skagit 16,200 79 12,820 Skamania 1,500 78 1,170 Snohomish 48,900 90 44,030 Spokane 95,100 90 85,870 Stevens 6,500 71 4,630 Thurston 17,200 86 14,810 Wahkikum 1,000 66 660 Walla Walla 12,800 70 8,980 Whatcom 24,900 77 19,250 Whitman 8,900 75 6,640 Yakima 47,100 86 40,600 State Total 927,100 85 789,130 WEST VIRGINIA Barbour 4,400 61 2,700 Berkeley 8,500 83 7,060 Boone 6,100 79 4,840 Braxton 4,40C 57 2,520 Brooke 7,400 94 6,930 Cabell 35,200 93 32,580 Calhoun 2,100 65 1,370 Clay Doddridge 3,300 1,900 67 59 2,220 1,130 Fayette 18,100 78 1 4,090 Gilmer 1,900 55 1,040 Grant 2,200 60 1,320 Greenbrier 9,300 77 7,130 Hampshire 3,300 61 2,020 Hancock 10,400 92 9,600 Hardy 2,300 60 1,380 Harrison 21,700 66 14,220 Jackson 3,800 66 2,490 Jefferson 4,300 87 3,740 In Roanoke in '60 the Selling Signal is Seven... Wig-wagging will get you nowhere, but your selling message on WDBJ-TV will go into over 400,000 homes in Virginia, N. Carolina and W. Va. ... a rich and growing Television Market of nearly 2,000,000 people. You can sell like sixty on seven. In Roanoke, seven is WDBJ-TV . . . best in sight, day or night, for higher ratings at lower cost. Your only station in this area offering CBS network shows — plus superior local programming, plus hard-hitting merchandising assistance. ASK YOUR PCW COLONEL FOR CURRENT AVAILABILITIES 61