Broadcasting (Apr - June 1960)

Page scan 0001302 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001302
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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County Total Homes Nielsen % Tv Homes Nielsen Tv Homes Kanawha 69,500 90 62,360 Lev' is 4,900 61 2,990 Lincoln 5,000 86 4,290 Logan 15,600 82 12,840 McDowell 17,900 79 14,060 Marion 19,000 82 15,640 Marshall 11,100 90 9,960 Mason 6,200 86 5,310 Mercer 19,800 78 15,400 Mineral 5,800 61 3,550 Mingo 10,100 83 8,330 Monongalia 15,100 85 12,820 Monroe 3,000 66 1,980 Morgan 2,300 61 1,410 Nicholas 6,900 67 4,620 Ohio 21,000 93 19,490 Pendleton 2,200 60 1,320 Pleasants 1,600 74 1,180 Pocahontas 2,900 60 1,740 Preston 6,400 69 4,430 Putnam 5,900 86 5,060 Raleigh 21,600 71 15,350 Randolph 7,100 63 4,450 Ritchie 3,500 55 1,920 Roane 3,700 65 2,420 Summers 4,500 66 2,970 Taylor 4,400 69 3,040 Tucker 2,100 60 1,260 Tyler 2,800 74 2,060 Upshur 5,000 61 3,070 Wayne 8,900 83 7,380 Webster 3,900 60 2,340 Wetzel 4,800 73 3,530 Wirt 1,300 66 860 Wood 26,700 70 18,820 Wyoming 9,500 72 6,860 Stale Total 512,600 79 403,540 WISCONSIN Adams 2,400 73 1,760 Ashland 5,300 82 4,320 Barron 9,700 85 8,230 Bayfield 3,400 77 2,610 Brown 33,400 93 30,990 Buffalo 4,000 85 3,410 Burnett 2,300 78 1,790 Calumet 4,800 91 4,350 Chippewa 13,100 86 11,240 Clark 9,500 80 7,620 Columbia 11,700 85 9,910 Crawford 4,600 77 3,550 Dane 61,200 89 54,730 Dodge 18,100 92 16,720 Door 6,800 91 6,180 12,570 Douglas 14,400 87 7,700 86 6,590 Eau Claire 18,300 91 16,710 Florence 800 77 620 Fond Du Lac 21,600 91 19,600 Forest 1,800 77 1,390 Grant 13,000 84 10,960 Green 7,600 83 6,320 Green Lake 4,600 78 3,580 Iowa 5,900 77 4,550 2,300 82 1,880 Jackson 4,200 83 3,470 Jefferson 15,300 92 14,140 Juneau 5,100 73 3,740 Kenosha 30,000 93 27,920 Kewaunee 4,600 91 4,180 18,320 La Crosse 21,100 87 Lafayette 4,500 83 3,740 Langlade 5,800 82 4,770 Lincoln 6,500 82 5,340 Manitowoc 20,800 93 19,270 Marathon 25,200 86 21 ,660 Marinette 1 1 ,000 87 9,580 Marquette 2,500 78 1,960 Milwaukee 317,400 94 298,670 Monroe 8,800 85 7,460 6,160 Oconto 6,800 91 Oneida 7,000 76 5,330 Outagamie 27,200 93 25,200 Ozaukee 9,800 93 9,070 Pepin 2,100 85 1,790 Pierce 6,800 85 5,790 Polk 7,900 91 7,170 Portage 9,700 85 8,270 Price 3,600 76 2,750 Racine 40,400 94 37,780 Richland 5,200 77 4,000 Rock 34,100 89 30,240 Rusk 4,600 76 3,520 St. Croix 7,800 91 7,120 Sauk 11,800 87 10,210 Sawyer 3,000 77 2,310 Shawano 9,400 87 8,200 Sheboygan 27,300 92 25,220 Taylor 4,700 77 3,600 Trempealeau 6,800 83 5,620 Vernon 7,300 77 5,640 Vilas 2,500 76 1,910 Walworth 16,200 92 14,950 Washburn 2,900 78 2,270 Washington 12,300 94 11,510 Waukesha 38,900 93 36,130 Waupaca 10,200 92 9,370 Waushara 4,000 78 3,120 Winnebago 32,800 91 29,690 Wood 17,200 85 14,610 State Total 1,151,400 90 1,034,950 82 (NIELSEN TV HOMES) Total Nielsen % Nielsen County Homes Tv Homes Tv Homes WYOMING Albany 6,900 58 4,030 Big Horn 3,200 52 1,660 Campbell 1,700 46 790 Carbon 5,300 63 3,310 Converse 1,700 60 1,020 Crook 1,300 46 600 Fremont 7,200 53 3,810 Goshen 3,600 59 2,140 Hot Springs 1,800 52 940 Johnson 1,400 50 690 Laramie 17,200 85 14,670 Lincoln 2,400 59 1,410 Natrona 12,700 61 7,790 Niobrara 1,200 53 640 Park 5,200 54 2,800 Platte 2,400 53 1,270 Sheridan 6,500 52 3,400 Sublette 1,000 45 450 Sweetwater 5,300 53 2,780 Teton 1 ,400 54 760 Uinta 1,900 59 1,120 Washakie 2,500 50 1,240 Weston 2,400 46 1,100 Yellowstone Park 100 56 60 State Total 96,300 61 58,480 CANADA BY AREA Total Nielsen % Nielsen Homes Tv Homes Tv Hornes^ Canada (9 Provinces)! 4,266,800 80 3,423,410 Maritimes 319,000 72 228,930 Prince Ed. Is. 23,200 62 14,390 Nova Scotia 165,700 78 129,980 New Brunswick 130,100 65 84,560 Quebec 1,123,000 88 983,130 Ontario 1,547,700 86 1,336,930 Prairie Prov. 810,700 66 536,860 Manitoba 230,800 69 159,610 Saskatchewan 243,300 61 148,000 Alberta 336,600 68 229,250 British Columbia 446,400 72 337,560 :j: Includes tv homes for counties with less than 10% ownership t Newfoundland available at later date BY PROVINCE AND COUNTY ALBERTA Census Division 01 10,900 80 8,720 Census Division 02 21,400 85 18,190 Census Division 03 8,000 74 5,920 Census Division 04 4,500 33 1,490 Census Division 05 1 1 ,200 77 8,620 Census Division 06 78,100 83 64,820 Census Division 07 1 1,700 39 4,560 Census Division 08 19,700 57 11,230 Census Division 09 5,400 54 2,920 Census Division 10 20,700 38 7,870 Census Division 1 1 97,400 87 84,740 Census Division 12 11,200 18 2,020 Census Division 13 13,000 47 6,110 Census Division 14 4,400 23 1,010 Census Division 15 19,000 LT LT Total 336,600 68 228,229 BRITISH COLUMBIA Census Division 01 9,300 34 3,160 Census Division 02 21,000 50 10,500 Census Division 03 28,400 60 17,040 Census Div. 4A&B 7,700 72 5,540 Census Div. 4C&D (Metro Vancouver) 224,400 90 201 ,960 Census Division 4E 28,300 73 20,660 Census Division 5A (Part) Metro Victoria 44,300 81 35,880 Census Division' 05 Remainder* 42,000 72 30,240 Census Division 06 17,600 38 6,690 Census Division 07 6,100 46 2,810 Census Division 08 20,100 LT LT Census Division 09 10,300 LT LT Census Division 10 6,900 30 2,070 Total 466,400 72 336,550 MANITOBA Census Division 01 6,200 33 2,050 Census Division 02 9,400 31 2,910 Census Division 03 6,100 56 3,420 Census Division 04 4,200 64 2,690 Census Division 05 Remainder* 8,100 70 5,670 LT— Less than 10% tv ownership *Not included in Metro area County 1 Total Homes Nielsen % Tv Homes Nielsen Tv Homes Census Division 06 Remainder* 9,100 66 6,010 Census Division 07 12,600 78 9,830 Census Division 08 6,600 78 5,150 Census Division 09Remainder* 6,800 79 5,370 Census Division 10 5,300 52 2,760 Census Division' 11 7,300 48 3,500 Census Division 12 6,100 39 2,380 Census Division 13 6,400 LT LT Census Division 14 6,300 26 1,640 Census Division 15 3,400 LT LT Census Division 16 12,400 LT LT Winnipeg Metro Parts of Divs. 5-6-9 114,500 92 105,340 Total 230,800 69 158,720 NEW BRUNSWICK Albert 2,800 84 2,350 Carleton 6,200 62 3,840 Charlotte 6,900 73 5.040 Gloucester 12,000 24 2,880 Kent 5,400 51 2,750 Kings 6,700 78 5,230 Madawaska 7,000 49 3,430 Northumberland 10,400 39 4,060 Queens 3,300 77 2,540 Restigouche 8,100 27 2,190 St. John 21,500 86 18,490 Sunbury 2,500 88 2,200 Victoria 4,500 53 2,390 Westmoreland 20,100 84 16,880 York 12,700 81 10,290 Total 130,100 65 84,560 NOVA SCOTIA Annapolis 5,500 75 4,130 Antigonish 2,600 34 880 Cape Breton 26,500 92 24,330 Colchester 8,600 78 6,710 Cumberland 10,200 85 8,670 Digby 5,100 67 3,420 Guysborough 3,200 33 1,060 Halifax 46,600 89 41 ,470 Hants 6,200 81 5,020 Inverness 4,100 39 1,600 Kings 9,400 76 7,140 Lunenburg 9,400 67 6,300 Pictou 11,100 76 8,440 Queens 3,300 69 2,280 Richmond 2,500 69 1,730 Shelburne 3,800 58 2,200 Victoria 2,000 59 1,180 Yarmouth 5,600 A! 3,420 Total 165,700 78 129,980 ONTARIO Algoma 21,600 83 17,930 Brant 23,100 92 21,250 Bruce 12,500 74 9,250 Carleton 76,800 94 72,190 Cochrane 20,800 79 16,430 Dufferin 4,700 74 3,480 Dundas 4,900 94 4,610 Durham 11,200 86 9,630 Elgin 17,500 88 15,400 70,900 95 67,360 Frontenac 21,100 89 18,780 Glenbarry 4,800 79 3,790 Grenville 6,200 83 5,150 Grey 1 8,700 83 15,520 Haldimand 7,900 88 6,950 Haliburton 2,500 66 1,650 Halton 25,600 90 23,040 Hastings 24,000 81 19,440 Huron 15,500 79 12,250 Kenora 1 2,800 10 1,280 Kent 26,300 92 24,210 Lambton 28,200 86 24,250 Lanark 10,900 67 7,300 Leeds 12,300 86 10,580 Lennox & Addington 6,400 85 5,440 Lincoln 33,900 86 29,150 Manitoulin 2,900 55 1,600 Middlesex 56,500 90 50,850 Muskoka 7,400 71 5,250 Nipissing 15,600 91 14,200 Norfolk 14,300 91 13,010 Northumberland 11,600 78 9,050 Ontario 32,400 89 28,840 Oxford 19,800 90 17,820 Parry Sound 7,700 64 4,930 Peel 26,800 94 25,190 Perth 16,800 85 14,280 Peterborough 19,400 89 17,270 Prescott 6,400 90 5,760 Prince Edward 6,500 80 5,200 Rainy River 7,300 35 2,560 Renfrew 20,400 69 14,080 Russell 4,400 79 3,480 Simcoe 36,500 85 31,030 Stormont 15,200 82 12,460 Sudbury 36,700 89 32,660 Temiskaming 13,000 66 8,580 Thunder Bay 33,900 81 27,460 Victoria 8,900 74 6,590 Waterloo 43,200 82 35,420 Welland 43,500 92 40,020 Wellington 22,000 88 19,360 Wentworth 89,200 90 80,280 York 408,300 89 363,390 Total 1,547,700 86 1,336,930 BROADCASTING, June 13, 1960