Broadcasting (Apr - June 1960)

Record Details:

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“The cashier slipped and caught her foot in a loose basket of money . . . now we are $12.60 short.” . . but it’s a small price to pay for the entertainment,” concludes the manager of a Fort Wayne company, in a tongue-in-cheek fan letter to Ann Colone. The Ann Colone Show (wane-tv, weekdays, 1 to 1 :25 p.m.) includes burlesqued as well as conventional physical exercises, interviews with visiting firemen, occasional cooking sprees, and, on one memorable occasion, an unscheduled bout with a chimpanzee that tripped her on a mike cord. “Ask stout lady giving instructions to please join in . . “My tv picture’s off but I still hear sound . . . hope you do hair-curling part again when set’s fixed . . “My specialty is spaghetti ... I get the real cheese at your brother’s grocery. . . .” (From real, live letters; Ann’s brother hasn’t written, but we understand he also approves.) The Ann Colone Show is daily confirmation of the vitality of local, live daytime tv. It takes its viewers (85 % women) out of the kitchen, provides color, humor, and serious information, draws an audience double that of either of two competing network shows. It typifies the Corinthian approach to programming — that it is not enough to rely on network service, even when it is as good as CBS makes it. Corinthian stations create their own programs to meet specific regional needs and tastes. This builds audience loyalty, wins viewer respect, helps make friendly prospects for our advertisers. Responsibility in Broadcasting