Broadcasting (Apr - June 1960)

van with a sign reading “We’re moving Dick Reynolds to WIP/610 Color Radio,” just outside Harrisburg, Pa. The van spent two days “lost” in the Philadelphia area; dozens of listeners called the station reporting its whereabouts and air personalities relayed the information to the audience. Mr. Reynolds turned up nine days late and began his initial program with the comment “I must have taken a wrong turn somewhere." Active participation Each man a chamber of commerce — that was the aim of a promotion conducted by KDAL Duluth, Minn. In addition to a series of spot announcements urging listeners to write friends and relatives in other parts of the country, urging them to visit and take their vacations in the Duluth Arrowhead region, the station sent them the persuaders to forward in the form of travel brochures and maps. The requests for the travel information poured in at a surprising rate, the station reports. The Minnesota Arrowhead Assn, wrote a Duluth newspaper commending KDAL on its efforts, pointing out the extent to which tourists aided the local economy. The Duluth News-Tribune, which owns a rival station, devoted an editorial to praising KDAL’s promotion. It said: “This approach makes the citizen of this region an active participant.” Drumbeats © MEN WHO READ BUSIN E5SPAPERS MEAN BUSINESS In the Radio-TV Publishing Field only BROADCASTING is a member of Audit Bureau of Circulations and Associated Business Publications ' BROADCASTING, June 13, 1960 Minneapolis; WHEN-TV Syracuse; WNAC-TV Boston; WRCA-TV New York, and WSPD-TV Toledo. Stations were judged on the basis of their onair promotional activities as well as instore displays, direct mail campaigns and other efforts on behalf of Vick products. Vick's victor ■ For its merchandising of spot television advertising of Vick Chemical Co. products in a recent national contest in which 190 tv stations were eligible to participate, KTTV (TV) Los Angeles received the first prize plaque. Runners-up in the contest: KFJZ-TV Fort Worth; KSL-TV Salt Lake City; KSTP-TV Minneapolis-St. Paul; WAVY -TV Norfolk; WCCO-TV Pied Piper programming ■ In conjunction with its increase in power to 10 kw, WFYI Mineola, N.Y., has introduced a “Pied Piper” approach to boost listenership. In the belief that all parents like to hear their offspring on the radio, the station dubbed _ announcer Bob Garrity the “Pied Piper of Long Island” and sends him to an amusement park to record interviews with children. In addition to spotting the interviews, edited to one-minute each, throughout the week, the station has started the WFYI Fun Club for the kids, complete with membership cards, free rides at the amusement park and other prizes. Popular cook book ■ CHUC Cobourg, Ont., is a rural area station on Lake Ontario. Its women’s programs, under Louise Guy, brought in so many recipes from rural listeners and so many requests for recipes, that CHUC decided to publish the recipes in a “Coffee Club Cook Book”. The book was turned over to local women’s clubs to be sold, with money to be used for various church activities. The book is now in its second printing. The first 5,000 copies were grabbed up in a few days. Only reference to the station is a picture of Miss Guy and the station’s name on the inside cover. Radio-tv 'Explorers' ■ WSBT-TV South Bend, Ind., which claims to sponsor the only radio-television explorer Boy Scout post in the United States, went overboard equipment-wise in connection with the annual Scout-O-Rama at the U. of Notre Dame Stadium last month. It borrowed closed circuit gear from Dage Television Div. of ThompsonRamo Woolridge Inc., Michigan City, Ind., for use by its Explorer Scout Post 324 at a special booth. Members of the troop set up a “See Yourself on Television” display at the event, which proved one of most popular attractions. Symbol of faith ■ WBOY-AM-TV Clarksburg, W.Va., has constructed a large, electrically-lighted cross to be placed on the transmitting tower atop Pinnickinnick Mt. Following the precedent set by its parent station WSTV-TV Steubenville, Ohio, WBOY decided the cross will be lighted during special religious seasons such as Christmas and Holy Week. It will be some 500 feet above average terrain and should be visible for a radius of five miles. 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