Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001328
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

A favorite is back ! -in the improved BK-11A VELOCITY MICROPHONE „,i, *125" All the advantages of the famous 44BX and Junior Velocity Microphones are here combined with the latest developments in ribbon microphone design for full fidelity performance. Widerange frequency response makes it ideal for music pickup. Bidirectional figureeight pattern permits placing of performers on both sides of the microphone. Order your BK-11A now! Write to RCA, Dept. HB-22, Building 15-1 Camden, N. J. Whatever your broadcast equipment needs, see RCA FIRST! RADIO CORPORATION of AMERICA INTERNATIONAL CBS-TV expands its international activity The CBS-TV Stations Division last week announced details of its expanded international activities. They include the signing of an agreement to serve as consultant to a West German group planning to develop a second tv network and a progress report on the construction of program production facilities in Buenos Aires, Argentina. Merle Jones, division president, said an agreement has been signed with Freies Fernsehen GmbH, a group interested in forming a new West German tv network, which is expected to be in operation no later than Jan. 1, 1961. The division will make available to the group “the total television experience” of CBS, including managerial, technical and programming advice. CBS, he said, has no financial interest in the new project, but will be paid on a fee basis. Mr. Jones also revealed that the final phase has been reached in setting up complete tv operations in Buenos Aires. In association with Goar Mestre, former Cuban broadcaster, the division has formed an Argentine corporation, PROARTEL, which will produce live, film and tape tv programs intended for the Latin American market. The new corporation has leased a motion picture studio in Buenos Aires and has converted it into a tv program production plant. The CBS-TV Stations Div. has shipped broadcast equipment for three modern tv studios. The necessary dubbing of all tv programs to be distributed to Spanish-speaking countries will be handled at these studios, according to Mr. Jones. CBC-TV looks forward to a busy summer Summer evening time is almost completely sold out on the English-language CBC-TV network. Several new live Canadian shows are scheduled and a number of U.S. imports will be seen on Canadian television for the first time. Most fall and winter shows are continuing through the summer months. Lever Bros. Ltd., Toronto, through J. Walter Thompson Co. and Young & Rubicam Co., both of Toronto, will have new evening shows, as yet unnamed, starting on June 28 and July 3. On July 18 a new Canadian musical show, Swing Gently, starts for S.C. Johnson & Son, Brantford, Ont. (through Needham, Louis & Brorby Ltd., Toronto), Imperial Tobacco Co. Mr. Jones (l) and Sr. Mestre Sign South American agreement Ltd.. Montreal (through Cockfield, Brown & Co., Montreal), and Max Factor & Co., Toronto (through James Lovick Ltd., Toronto). General Motors of Canada, Oshawa, Ont., on May 31 started the Chevy Suspense Show through MacLaren Adv. Ltd., Toronto. A new show, Parade, starts on July 19 for Rexall Drug Co. Ltd., Cooksville, Ont. (through BBD&O, Toronto) and General Foods Ltd., Toronto (through Baker Adv. Ltd., Toronto). On June 15, two new evening shows, Happy and Tate, start for Kraft Foods Ltd., Montreal, through J. Walter Thompson Co., Montreal. B. Houde & Grothe, Montreal (tobacco), (through Vickers & Benson Ltd., Montreal) and Lever Bros. Ltd., Toronto (through MacLaren Adv. Ltd., Toronto) started First Person on June 8. Award Theatre starts June 30 for Standard Brands Ltd., Montreal (through MacLaren Adv. Ltd., Montreal) and for Frigidaire Products of Canada Ltd., Toronto (through Baker Adv. Ltd., Toronto). The live Canadian musical show, Red River Jamboree, will originate from Winnipeg, Man., on July 8 for H.F. Ritchie & Co., Toronto (proprietary) , through MacLaren Adv. Ltd., Toronto. The Perry Mason film series, which replaces Cavalcade of Sports, starts July 1, for Sterling Drugs Ltd., Toronto ( through Dancer-Fitzgerald-Sample, New York) , and Colgate-Palmolive Ltd., Toronto (through Spitzer & Mills Ltd., Toronto). CBXT (TV) plans start CBXT (TV) Edmonton, Alta., new ch. 5 station, is scheduled to go on the air next spring under management of Ralph Horley, previously senior sales 108 BROADCASTING, June 13, 1960