Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001329
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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representative of Canadian Broadcasting Corp. for the prairie provinces. The station is expected to cost $1.4 million before it goes on the air, and will have a staff of 80. It will carry CBC programs. CHSA-TV Lloydminster, Sask., expects to go on the air on ch. 2 late in August. Peter J. Edwards is manager, and Jos. A. Hardy & Co., Toronto, Ont.. is national representative. Canadian sales down Radio and television set sales in Canada were both down in the first four months of this year according to the Electronics Industries Assn, of Canada, Toronto. In the January-April period 151,722 radio sets were sold compared to 176,083 in the 1959 period. Tv set sales totalled 100,578 in this year’s period, compared to 116,786 in the 1959 period. Ontario accounted for over a third of tv _set sales with 37,832 sets, and almost half the radio receivers with 70,518 units. Commercial television comes to Argentina Commercial telecasting was launched in Argentina last Thursday (June 9) when a ch. 9 outlet in Buenos Aires went on the air. It is the first private station to go on the aii. The station has a management-technical association with NBC and the outlet’s personnel received training from NBC staffers. Initially the station will operate on a 6 p.m. -midnight schedule. The station is operated by Compania Argentina de Television. Among the major advertisers signed on the new station are Philips, Coca-Cola, Philco, Nestle, Alka-Seltzer, General Electric, Kaiser, Remington, Gillette, and Panagra. ■ Abroad in brief Desilu down under ■ Desi Arnaz has announced that 39 episodes of the hourlong tv series Desilu Playhouse have been sold for Australian release beginning in August. The deal was made jointly with Herald-Sun T.V. Pty. Ltd., Melbourne, and Television Corp. Ltd., Sidney. New Canadian am ■ Call letters of a new 5 kw daytime and 2.5 kw nighttime station on 1280 kc at Hamilton, Ont., scheduled to open this fall are CHIQ. Owner is J. Irving Zucker and Assoc. New ad agency ■ Kastor, Hilton, Chesley, Clifford & Atherton Canada Ltd., is a new advertising agency with offices at 481 University Ave., Toronto, Ont. W.E. MacDonald is general manager. Captive audience ■ CKX Brandon, Man., has made an agreement with the municipally-owned Brandon Transit System and Brandon city council to install radio receivers tuned to its frequency on all buses. In return CKX receives advertising card space in the buses. This is believed the first time such an arrangement has been made in Canada, and recalls the “captive audience” arguments while Washington, D.C. had its transit fm radio system. FOR THE RECORD license to change from uni. operation to specified hours. Operates on 1240 kc, 250 w. Ann. June 8. WRWH Cleveland, Ga. — Granted increase in power from 500 w to 1 kw, continuing operation on 1350 kc, D. Ann. June 8. KLEM Le Mars, Iowa — Granted license for am station. Ann. June 2. WFTG London, Ky. — Granted mod. of license to change from uni. operation to specified hours. Operates on 1400 kc, 250 w. Ann. June 8. WAYE Dundalk, Md.-By letter, denied request for waiver of April 13, 1953 public notice (relating to proposed agreement between U.S. and Canada respecting assignment of class II am stations to class I-A channels), and placed in pending file its application to increase power from 500 w to 1 kw and move station location to Baltimore, Md., continuing operation on 860 kc, DA, D. Ann. June 8. WSPR Springfield, Mass. — Granted increase in daytime power from 1 kw to 5 kw, with DA-2, continuing operation on 1270 kc, 1 kw-N; engineering conditions. Ann. June 8. WABY Albany, N.Y. — Granted increase in daytime power from 250 w to 1 kw, continuing operation on 1400 kc, 250 w-N; engineering conditions. Ann. June 8. WITT Lewisburg, Pa. — Is being advised that application for assignment of license New Am Stations ACTIONS BY FCC Rex O. Stevenson, Ojai, CaUf. — Designated for hearing application for new am station to operate on 1320 kc, 500 w. D; made KUDE Oceanside, and KFAC Los Angeles, both California, parties to proceeding. Ann. June 8. Mercury Bcstg. Co., Colorado Springs, Colo. — Designated for hearing application for new am station to operate on 790 kc, 500 w, DA. D; made KXXX Colby, Kan., and KHIL Brighton, Colo., parties to proceeding. Ann. June 8. APPLICATIONS Tahoe Valley, Calif. — Harrold Bcstg. Co. 590 kc, 1 kw D. P.O. address % Phillip N. Harrold, Box 267, Bijou, Calif. Estimated construction cost $36,245, first year operating cost $61,600, revenue $65,000. Principals include PhilUp N. Harrold, 35%, Orville G. Harrold Jr., and Donald C. McBain, 20% each, and others. Mr. Phillip Harrold is employe of KOWL Bijou, Calif. Mr. McBain is airlines employe. Mr. Orville Harrold is professor ‘at U. of Tennessee. Ann. June 6. Butler, Mo. — Bates County Bcstg. Co. 1530 60 East 42nd Street MUrray Hill 7-4242 860 Jewell Avenue WASHINGTON 1625 Eye Street, N.W. District 7-8531 Station Authorizations, Applications As Compiled by Broadcasting June 2 through June 8. Includes data on new stations, changes in existing stations, ownership changes, hearing cases, rules & standards changes and routine roundup. Abbreviations: DA — directional antenna, cp — construction permit. ERP — effective radiated power, vhf — very high frequency, uhf — ultra high frequency. ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, me — megacycles. D — day. N — night. LS — local sunset, mod— modification, trans— transmitter, uni. — unlimited hours, kc — kilocycles. SCA — subsidiary communications authorization. SSA — special service authorization. — STA — special temporary authorization. SH — specified hours. * — educational. Ann. Announced. Existing Tv Station ACTION BY FCC WDAM-TV Laurel, Miss. — Granted waiver of Sec. 3.652 (a) of rules to identify itself with Hattiesburg as well as Laurel. Comr. Cross dissented. Ann. June 8. kc, 250 w D. P.O. address % B.D. Thornton, 1003 Northeast 2nd, Walnut Ridge, Ark. Estimated construction cost $12,871, first year operating cost $33,468, revenue $36,000. Principals include B.D. Thornton, E.E. Summers, and Woodrow Behannon, 331/,3% each. Mr. Thornton is employe of KRLW Walnut Ridge, Ark. Mr. Summers is inrestaurant business. Mr. Behannon is registrar of Southern Baptist College. Ann. June 2. Riverton, Wyo. — Hugh Jordon Stock. 740 kc, 1 kw D. P.O. address Box 466, Lander, Wyo. Estimated construction cost $23,070, first year operating cost $45,740, revenue $60,000. Applicant is employe of stock construction company. Ann. June 3. Existing Am Stations ACTIONS BY FCC KCRT Trinidad, Colo. — Granted mod. of BROADCASTING, June 13, 1960 109