Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001331
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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JANSKY & BAILEY INC. Offices and Laboratories 1339 Wisconsin Ave., N. W. Washington, D. C. FEderol 3-4800 Member AFCCE JAMES C. McNARY Consulting Engineer National Press Bldg., Wash. 4, D. C. Telephone District 7-1205 Member AFCCE Commercial Radio Equip. Co. Everett L. Dillard, Gen. Mgr. INTERNATIONAL BLDG. Dl. 7-1319 WASHINGTON, D. C. P. O. BOX 7037 JACKSON 5302 KANSAS CITY, MO. Member AFCCE A. D. Ring & Associates 30 Years' Experience in Radio Engineering 1710 H St., N.W. Republic 7-2347 WASHINGTON 6, D. C. Member AFCCE RUSSELL P. MAY 711 14th St., N. W. Sheraton Bldg. Washington 5, D.C. REpublic 7-3984 Member AFCCE L. H. Carr & Associates Consulting Radio & Television Engineers Washington 6, D. C. Fort Evans 1000 Conn. Ave. Leesburg, Va. Member AFCCE GUY C. HUTCHESON P. O. Box 32 CRestview 4-8721 1100 W. Abram ARLINGTON, TEXAS SILLIMAN, MOFFET & ROHRER 1405 G St., N. W. Republic 7-6646 Washington 5, D. C. Member AFCCE WALTER F. KEAN CONSULTING RADIO ENGINEERS Associates George M. Sklom, Robert A. Jones 19 E. Quincy St. Hickory 7-2401 Riverside, III. (A Chicago suburb) HAMMETT & EDISON CONSULTING RADIO ENGINEERS Box 68, International Airport San Francisco 28, California Diamond 2-5208 CARL E. SMITH CONSULTING RADIO ENGINEERS 8200 Snowville Road Brecksville, Ohio (a Cleveland Suburb) Tel: JAckson 6-4386 P. O. Box 82 Member AFCCE J. G. ROUNTREE CONSULTING ENGINEER P.O. Box 9044 Austin 17, Texas GLendale 2-3073 —Established 1926 PAUL GODLEY CO. Upper Montclair, N. J. Pilgrim 6-3000 Laboratories, Great Notch, N. J. Member AFCCE GEORGE C DAVIS CONSULTING ENGINEERS RADIO & TELEVISION 527 Munsey Bldg. STerling 3-0111 Washington 4, D. C. Member AFCCE GAUTNEY & JONES CONSULTING RADIO ENGINEERS 930 Warner Bldg. National 8-7757 Washington 4, D. C. Member AFCCE Lohnes & Culver Munsey Building District 7-8215 Washington 4, D. C, Member AFCCE KEAR & KENNEDY 1302 18th St., N. W. Hudson 3-9000 WASHINGTON 6, D. C. Member AFCCE A. EARL CULLUM, JR. CONSULTING ENGINEERS INWOOD POST OFFICE DALLAS 9, TEXAS FLeetwood 7-8447 Member AFCCE LYNNE C. SMEBY CONSULTING ENGINEER AM-FM-TV 7615 LYNN DRIVE WASHINGTON 15, D. C. OLiver 2-8520 GEO. P. ADAIR ENG. CO. CONSULTING ENGINEERS Radio-Television Communications-Electronics 1610 Eye St., N. W. Washington, D. C. Executive 3-1230 Executive 3-5851 Member AFCCE JOHN B. HEFFELFINGER 8401 Cherry St. Hiland 4-7010 KANSAS CITY, MISSOURI JULES COHEN Consulting Electronic Engineer 617 Albee Bldg. Executive 3-4616 1426 G St., N. W. Washington 5, D. C. Member AFCCE VIR N. JAMES SPECIALTY DIRECTIONAL ANTENNAS 1316 S. Kearney Skyline 6-1603 Denver 22, Colorado JOHN H. MULLANEY Consulting Radio Engineers 2000 P St., N. W. Washington 6, D. C. Columbia 5-4666 Member AFCCE Service Directory PRECISION FREQUENCY MEASUREMENTS AM-FM-TV COMMERCIAL RADIO MONITORING CO. 103 S. Market St., Lee's Summit, Mo. Phone Kansas City, BR. 1 1-2338 CAMBRIDGE CRYSTALS PRECISION FREQUENCY MEASURING SERVICE SPECIALISTS FOR AM-FM-TV 445 Concord Ave., Cambridge 38, Mass. Phone TRowbridge 6-2810 CAPITOL RADIO ENGINEERING INSTITUTE FREQUENCY MEASUREMENT A. E. Towne Assocs., Inc. TELEVISION and RADIO ENGINEERING CONSULTANTS 420 Taylor St. San Francisco 2, Calif. PR. 5-3100 MERL SAXON CONSULTING RADIO ENGINEER 622 Hoskins Street Lufkin, Texas NEptune 4-4242 NEptune 4-9558 M. R. KARIG & ASSOCS. BROADCAST CONSULTANTS PETE JOHNSON Consulting am-fm-tv Engineers Applications — Field Engineering Suite 601 Kanawha Hotel Bldg. 2-6281 NUGENT SHARP Consulting Radio Engineer 809-11 Warner Building Washington 4, D.C. District 7-4443 Associate Member Institute of Radio Engineers JOHN H. BATTISON AND ASSOCIATES Accredited Technical Institute Curricula 3224 16th St., N. W. Washington 10, D. C. Practical Broadcast, TV Electronics engineering home study and residence course. Write For Free Catalog, Spec* ify course. AM-FM-TV WLAK Electronics Service, Inc. P.O. Box 1211, Lakeland, Florida Mutual 2-3145 3-3819 Engineering Applications Management Programming Sales P. O. Box 248 Saratoga Springs, N. Y. Saratoga Springs 4300 Consulting Engineers AM-FM SPECIALTY TV 209A LaSalle Building 1028 Connecticut Ave., N.W. Washington 6, D. C. RE 7-0458 BROADCASTING, June 13, 1960 111