Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001369
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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//wffrai Dice 1 green pepper and 2 pimentos. Mix with 1 tbsp. English mustard, 1 tsp. salt, Vi tsp. white pepper, 2 whole eggs, 1 cup mayonnaise. Add 3 lbs. lump crab meat; mix with fingers so that lumps are not broken. Fill 8 crab shells or casseroles with mixture. Top with bit of mayonnaise, sprinkle with paprika. Bake in 350° oven for 15 minutes. Serve hot or cold. Perfect with a bottle of chilled Chablis wine. As served at Commander's Palace by Ivan WWL -TV. . . new New Orleans Favorite WWL-TV’s imaginative local programming has captured national notice in Look, TV Guide and Newsweek within the last six months. Illustrative is Destroyer Escort 1016, a twohour taped drama produced entirely by WWL-TV as the first of a series of community TV Little Theatre presentations. Destroyer Escort 1016 utilizes 51 volunteer actors, 144 scenes and 37 sets and recently won the Ampex award for "Best Idea of the Year.” Only a professional "know-how” station can receive national recognition like this. WWL-TV— the new New Orleans favorite Represented nationally by Katz ®WWL-TV NEW ORLEANS BROADCASTING, June 20, 1960 25