Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001373
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

WHAT DO YOU LOOK FOR WHEN YOU BUY? sfc More listeners? WCCO Radio delivers a whoppin’ 54.5% share of audience— more listeners than all other Minneapolis-St. Paul stations combined. Lowest cost per thousand? WCCO costs less than one-third of the average of all other Twin Cities stations. * Top acceptance? WCCO's popular programming has held the majority of listeners for more than 35 years; the only radio station in America to win the coveted Peabody award in 1960. ^ No question about it— the right way to reach the 1,022,610 radio families in WCCO's 114-county basic service area is . . . buy WCCO Radio! lowest cost* RADIO Minneapolis • St. Paul Northwest's Only 50,000-Watt 1-A Clear Channel Station / Represented by CBS Radio Spot Sales Source /Nielsen Station Index, March-April, 1960/StationTotal, 6 AM-Midnight, 7-Day Week BROADCASTING, June 20, 1960 29 * more listeners than all other stations combined