Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001375
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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WSB-TV is biggest in Atlanta, Georgia . . . and Atlanta is bigger than ever. Confirmed 1960 census figures show over one million people living in the metropolitan area. And month after month more of these people watch WSB-TV. Latest ARB figures, for January through April, 1960, show WSB-TV average share of audience from 9 a.m. ’til midnight at 43.1% — and Atlanta is a 3-station market. This proved preference for one station is sustained by superior local programming, top news service, staff work of unexcelled professional quality, and 12 years of viewing loyalty. More than ever greater Atlanta is the big market in the booming Southeast, and your advertising belongs on WSB-TV. Metropolitan Atlanta Average percentagi stations on the aii WSB-TV channel 2 in Atlanta is affiliated with The Atlanta Journal and Constitution. NBC affiliate. Represented by Edward W. Petry & Company. Associated with WSOC/WSOC-TV, Charlotte; WHIO/WHIO-TV, Dayton BROADCASTING, June 20, 1960 31