Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001417
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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Down thru the centuries, the masks of comedy and tragedy have been portrayed in many ways — laughing and crying their symbolic meanings of man’s experiences with life. And now the stage is set for a midtwentieth-century version of these masks . . . the Crosley Broadcasting version . .• . symbolic of the WLW Stations’ service to man in lighter moments and in darker hours — thru the modern medium of Television and Radio. This includes service in entertainment . . . education . . . religion . . . public interests . . . news and safety . . . health and medicine . . . civic, state, and national affairs . . . and in many more ways. In its 37 years, the Crosley Broadcasting Corporation has held as its first principle that the operation of a Television or Radio Station must go far beyond the terms of its franchise— that it must contribute maximum service to the community in every possible form. This is our pride and our privilege . . . thus only — does the curtain rise. WLW-D television Crosley Broadcasting Corporation, -a division of AvGG f > WLW-I the WLW-C Television Television ^ Indianapolis j dynamic Columbus ^ r Stations ( > WLWA WLW-T I Television Television Atlanta Cincinnati V ..v W V. -J \ it