Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001419
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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Total Nielsen % Nielsen ARB % ARB County Homes Tv Homes Tv Homes Tv Homes Tv Homes Chattooga 5,400 79 4,260 80 4,300 Cherokee 5,300 83 4,400 80 4,200 Clarke 10,900 77 8,440 84 9,100 Clay 1,100 62 680 65 700 Clayton 12,600 90 11,350 84 10,500 Clinch 1,600 60 970 70 1,100 Cobb 29,900 92 27,530 91 27,100 Coffee 6,500 57 3,720 73 4,700 Colquitt 8,400 65 5,430 73 6,200 Columbia 2,300 79 1,820 80 1,800 Cook 3,000 48 1,450 67 2,000 Coweta 7,400 77 5,680 86 6,400 Crawford 1,300 67 870 68 900 Crisp 4,600 66 3,040 73 3,400 Dade 1,800 79 1,420 63 1,100 Dawson 900 82 740 74 670 Decatur 7,100 54 3,810 80 5,700 De Kalb 64,400 91 58,770 89 57,100 Dodge 3,800 66 2,520 69 2,600 Dooly 2,900 66 1,920 83 2,000 Dougherty 16,500 78 12,890 13,800 Douglas 3,200 87 2,800 82 2,600 Early 3,200 54 1,720 70 2,200 Echols 500 60 300 75 380 Effingham 1,900 60 1,150 76 1,400 Elbert 4,300 75 3,240 77 3,300 Emanuel 4,400 55 2,420 3,000 1,700 64 1,080 81 1,400 Fannin 3,500 63 2,210 65 2,300 Fayette 1,300 90 1,180 70 900 Floyd 18,500 82 15,220 85 15,600 Forsyth 3,000 83 2,480 74 2,200 Franklin 3,100 75 2,320 77 2,400 Fulton 163,700 91 148,820 91 149,400 Gilmer 2,200 80 1,770 62 1,400 Glascock 500 72 360 67 340 Glynn 10,500 75 7,860 80 8,400 Gordon 4,800 80 3,860 77 3,700 Grady 4,800 54 2,570 75 3,600 Greene 2,600 64 1,670 65 1,700 Gwinnett 9,400 81 7,610 8,300 Habersham 4,500 72 3,240 73 3,300 Hall 11,700 91 10,610 81 9,400 Hancock 2,100 62 1,300 70 1,500 Haralson 3,300 87 2,890 82 2,700 Harris 2,700 72 1,950 60 1,600 Hart 3,700 76 2,800 73 2,700 Heard 1,500 77 1,160 67 1,000 Henry 3,900 86 3,360 80 3,100 Houston 9,100 79 7,200 87 7,900 Irwin 2,500 57 1,420 64 1,600 Jackson 4,300 76 3,260 74 3,200 Jasper 1,400 75 1,040 74 1,000 Jeff Davis 3,200 56 1,800 53 1,700 Jefferson 4,200 72 3,020 68 2,800 Jenkins 2,500 60 1,510 74 1,900 Johnson 2,200 59 1,290 62 1,400 Jones 1,800 62 1,110 71 1,300 Lamar 2,500 81 2,020 77 1,900 Lanier 1,400 60 840 66 900 Laurens 7,700 74 5,680 73 5,600 Lee 1,500 64 960 71 1,100 Liberty 2,600 64 1,660 74 1,900 Lincoln 1,200 74 890 75 900 Long 900 57 510 71 640 Lowndes 13,100 62 8,140 78 10,200 Lumpkin 1,400 63 880 63 900 Me Duffie 3,100 79 2,450 77 2,400 Me Intosh 1,600 64 1,020 64 1,000 Macon 3,000 66 1,990 63 1,900 Madison 2,500 75 1,870 65 1,600 Marion 1,400 66 930 73 1,000 Meriwether 5,500 74 4,080 68 3,800 Miller 1,800 54 960 62 1,100 Mitchell 5,500 54 2,950 72 4,000 Monroe 2,600 81 2,100 82 2,100 Montgomery 1,600 55 890 59 900 Morgan 2,600 74 1,930 72 1,900 Murray 2,600 80 2,090 64 1,700 Muscogee 42,800 90 38,710 86 36,700 Newton 4,600 86 3,970 79 3,600 Oconee 1,500 75 1,120 70 1,000 Oglethorpe 1,900 64 1,210 68 1,300 Paulding 2,900 87 2,530 77 2,200 Peach 3,100 66 2,060 72 2,200 Pickens 2,200 83 1,830 68 1,500 Pierce 2,400 58 1,390 77 1,800 Pike 1,600 74 1,190 76 1,200 Polk 8,400 87 7,350 78 6,500 Pulaski 2,100 66 1,390 75 1,600 Putnam 1,700 62 1,050 75 1,300 Quitman 400 63 250 70 280 Rabun 1,700 72 1,230 74 1,300 Randolph 2,800 63 1,750 69 1,900 Richmond 41,900 84 35,150 87 36,400 Rockdale 2,200 86 1,900 78 1,700 Schley 900 67 600 70 630 Screven 4,400 60 2,640 76 3,400 Seminole 2,000 54 1,080 78 1,600 Spalding 8,600 91 7,860 87 7,500 Stephens 4,400 72 3,180 79 3,500 Stewart 1,800 66 1,200 63 1,100 Sumter 5,600 64 3,590 73 4,100 Talbot 1,900 72 1,370 70 1,300 Taliaferro 900 73 660 66 590 Tattnall 3,700 59 2,180 70 2,600 Taylor 2,100 66 1,390 70 1,500 Telfair 2,900 57 1,640 64 1,900 Terrell 3,200 64 2,060 65 2,100 Thomas 9,800 65 6,330 79 7,700 Tift 6,200 57 3,560 69 4,300 Toombs 3,700 59 2,180 68 2,500 Towns 1,100 63 690 61 700 Treutlen 1,400 55 770 62 900 Troup 12,600 81 10,260 85 10,700 Turner 2,500 57 1,430 73 1,800 Twiggs 1,500 58 880 74 1,100 Union 1,700 63 1,070 74 1,300 Upson 6,200 72 4,480 83 5,100 Walker 10,200 80 8,160 90 9,100 BROADCASTING, June 20, 1960 Walton 4,900 74 3,610 75 3,700 Ware 9,300 76 7,060 87 8,000 Warren 1,900 72 1,370 63 1,200 Washington 6,700 58 3,920 63 4,200 Wayne 4,000 57 2,270 70 2,800 Webster 700 67 470 70 490 Wheeler 1,100 57 630 52 600 White 1,700 63 1,060 71 1,200 Whitfield 10,700 89 9,540 82 8,800 Wilcox 2,200 66 1,450 72 1,600 Wilkes 2,800 73 2,050 70 2,000 Wilkinson 2,100 59 1,230 77 1,600 Worth 4,200 57 2,400 67 2,800 State Total 1,024,400 79 809,900 81 833,520 IDAHO Ada 27,000 89 24,050 86 23,300 Adams 900 64 570 62 560 Bannock 13,600 82 11,100 87 1 1 ,800 Bear Lake 1,800 68 1,220 87 1,600 Benewah 1,400 85 1,180 80 1,100 Bingham 7,500 79 5,940 85 6,400 Blaine 1,400 66 920 81 1,100 Boise 400 68 270 77 310 Bonner 4,500 83 3,730 77 3,500 Bonneville 11,900 87 10,320 89 10,600 Boundary 1,500 82 1,240 62 900 Butte 800 66 520 80 640 Camas 200 66 130 72 140 Canyon 18,100 76 13,770 83 15,000 Caribou 1,800 68 1,220 79 1,400 Cassia 4,000 67 2,670 81 3,300 Clark 200 83 170 87 170 Clearwater 2,100 75 1,570 73 1,500 Custer 900 52 460 66 590 Elmore 3,000 77 2,310 75 2,200 Franklin 2,300 67 1,540 78 1,800 Fremont 2,100 82 1,720 87 1,800 Gem 2,500 68 1,710 86 2,200 Gooding 2,700 66 1,790 79 2,100 Idaho 3,200 60 1,910 71 2,300 Jefferson 2,600 82 2,130 85 2,200 Jerome 3,100 67 2,060 88 2,700 Kootenai 9,200 85 7,800 86 7,900 Latah 7,000 69 4,840 80 5,600 Lemhi 1,900 51 960 58 1,100 Lewis 1,200 69 830 77 900 Lincoln 1,000 66 660 81 800 Madison 2,300 82 1,890 83 1,900 Minidoka 2,500 67 1,670 86 2,100 Nez Perce 7,600 69 5,250 83 6,300 Oneida 800 67 530 81 650 Owyhee 1,700 77 1,310 87 1,500 Payette 3,500 68 2,390 78 2,700 Power 900 67 600 87 780 Shoshone 6,200 72 4,450 84 5,20Q Teton 700 82 580 87 610 Twin Falls 14,100 69 9,780 84 11,800 Valley 1,100 64 700 86 900 Washington 2,400 68 1,640 77 1,800 State Total 185,600 77 142,100 83 153,750 ILLINOIS Adams 21,200 92 19,590 88 18,700 Alexander 6,400 81 5,200 78 5,000 Bond 4,300 90 3,890 77 3,300 Boone 5,300 84 4,480 87 4,600 2,300 89 2,050 80 1,900 Bureau 12,800 91 11,640 86 11,100 Calhoun 2,000 89 1,780 71 1,400 Carroll 6,400 88 5,620 88 5,600 Cass 4,400 89 3,910 82 3,600 Champaign 34,200 91 31,170 78 26,600 Christian 12,800 90 11,480 89 11,400 Clark 5,600 85 4,750 82 4,600 Clay 5,800 75 4,370 76 4,400 Clinton 6,400 91 5,800 81 5,200 Coles 13,700 87 11,920 90 12,300 Cook 1,596,900 93 1,488,570 94 1,506,300 Crawford 6,700 85 5,690 85 5,700 Cumberland 3,400 85 2,880 66 2,300 De Kalb 15,100 93 13,970 92 13,800 De Witt 5,600 86 4,840 80 4,500 Douglas 6,400 85 5,440 87 5,500 Du Page 86,700 93 81,000 95 82,700 Edgar 7,800 85 6,630 86 6,700 Edwards 2,500 77 1,920 75 1,900 Effingham 6,900 86 5,910 79 5,500 Fayette 7,300 86 6,250 74 5,400 Ford 5,100 89 4,560 94 4,800 14,800 81 12,020 73 10,800 Fulton 15,700 91 14,280 83 13,000 Gallatin 2,300 75 1,730 76 1,700 Greene 6,200 89 5,510 83 5,100 Grundy 6,600 91 6,030 84 5,500 Hamilton .3,700 75 2,770 68 2,500 Hancock 8,700 87 7,550 87 7,600 Hardin 1,800 77 1,380 74 1,300 Henderson' 2,600 91 2,360 85 2,200 Henry 16,100 94 15,070 85 13,700 Iroquois 11,200 86 9,660 83 9,300 Jackson 13,100 87 11,460 81 10,600 Jasper 4,200 85 3,570 73 3,100 Jefferson 11,900 84 10,020 75 9,000 Jersey 5,300 89 4,710 76 4,000 Jo Daviess 7,000 88 6,140 83 5,800 Johnson 2,800 79 2,210 71 2,000 54,400 94. 51,240 99 53,600 Kankakee 23,800 93 22,060 91 21,700 Kendall 4,500 91 4,120 92 4,100 Knox 18,700 92 17,270 86 16,100 Lake 74,000 95 70,230 97 71,400 La Salle 35,100 86 30,180 94 32,900 Lawrence 6,000 81 4,880 76 4,600 Lee 10,600 87 9,250 85 9,000 Livingston 13,700 87 11,870 80 10,900 Logan 9,200 92 8,430 81 7,500 McDonough 9,800 87 8,500 82 8,100 McHenry 21,700 93 20,140 99 21,500 McLean 28,300 87 24,630 87 24,600 Macon' 37,100 90 33,520 95 35,100 75