Broadcasting (Apr - June 1960)

Page scan 0001515 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001515
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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7:30 8:00 8:30 9:oo 9:30 io:oo io:30 7:30 b:oo 8:30 9:oo 9:30 io:oo io:30 MONDAY TUESDAY ABC-TV CBS-TV NBC-TV Cheyenne $95,000 Union Carbide (Esty) P&G (B&B) Ralston (Gardner) Bristol-Myers (OB&M) R.J. Reynolds (Esty) A.C. Spark Plug ( Brother) Peter Paul (D-F-S) Alternate sixth available [Warnerl 9/26 Surfside Six $105,000 Brown & Williamson (Bates) Whitehall (Bates) Johnson & Johnson (Y&R) Pontiac (MJ&A) Cluett-Peabody (L&N) [Warner] 10/3 To Tell the Truth $30,000 R.J. Reynolds (Esty) Helene Curtis ^ (Weiss) [CBS] 10/10 Pete & Gladys $47,500 Goodyear (Y&R) Carnation (EWR&R) [CBS] 9/18 Bringing Up Buddy $50,000 Scott Paper (JWT) [Connelly-Mosher] 10/3 Riverboat $85,000 duPont (BBDO) Gold Seal Wax (Campbell-Mithun) Two-thirds available [Revue] 9/19 Wells Fargo $44,000 American Tobacco (SSC&B) Half available [Overland] 9/5 * Danny Thomas $52,000 General Foods (B&B) [Marterto] 10/3 Klondike $45,000 R.J. Reynolds (Esty) Half available [Ziv-XJA with NBC] 10/3 Adventures in Paradise $110,000 Cluett-Peabody (L&N) Whitehall (Bates) J.B.Williams (Parkson) duPont (BBDO) L&M (M-E) Noxzema (SSC&B) Alternate sixth available [20th Century Fox] 10/3 *Peter Gunn $40,000 Bristol-Myers (DCSS) R . J .Reynolds ( Esty ) [Spartan Prod.] 10/3 *Andy Griffith Show $50,000 General Foods (B&B) [Griffin Corp.] 10/3 Dante $50,000 Alberto-Culver (Wade) Singer Sewing Machines (Y&R) [Four Star] 9/26 *Hennesey $50,000 General Foods (Y&R) P. Lorillard (L&N) TMcGuire-Cooper] 9/26 Barbara Stanwyck Theatre $47,000 Alberto-Culver (Wade) American Gas Assn. (L&N) [Edelman-NBC] 9/19 Face the Nation $6,000 Available [CBSAyers] 9/19 *Jackpot Bowling $40,000 Bayuk Cigars (Werman & Schorr) 9/19 FRIDAY ABC-TV CBS-TV NBC-TV Mattey’s Funday Funnies (tentative) $23,000 Mattel (Carson Roberts) [ABC] Rawhide $100,000 Nabisco (M-E) Colgate-Palmolive (Bates) Wrigley Gum (EW.R&R) Parliament (B&B) Dan Raven $85,000 Prestone (Mathes) Dow Chemical (MJ&A) Mentholatum (JWT) Half available Harrigan & Son $45,000 Reynolds Metals (Clinton E. Frank) [Desilu] 9/30 Drackett (Y&R) Bristol-Myers (Y&R) [Four Star] 9/30 [Screen Gems] 9/9 Flintstones Route 66 Lone Westerner $65,000 $100,000 $47,000 Miles (Wade) Marlboro (Burnett) Warner-Lambert R.J. Reynolds Sterling Drug (L&F) (Esty) (D-F-S) Block Drug (Grey) [Screen Gems] Chevrolet (C-E) Third available 9/30 [Screen Gems] [Four Star] 9/30 9/30 — 77 Sunset Strip $100,000 * AT&T Specials American Chicle (Bates) $135,000 Whitehall (Bates) Mr. Garland AT&T (Ayer) Ritchie (K&E) $46,000 R.J. Reynolds L&M (D-F-S) (Esty) Plymouth (Ayer) 9/30 [Warner] [Paramount] 10/14 9/30 Detectives Twilight Zone Michael Shayne, $45,000 $50,000 ' Detective Procter & Gamble Gen. Foods (Y&R) $90,000 (B&B) Colgate-Palmolive Pittsburgh Plate [Four Star] (M-E) Glass (BBDO) 9/16 [Rod Serling-Wm. Oldsmobile Self Prods.] (Brother) 9/30 duPont (BBDO) Sixth available •Law & Mr. Jones Eyewitness to [Four Star] $48,000 History 9/23 P&G (Compton) $34,000 Half available Firestone Tire & 10/7 Rubber (C-E) [CBS] 9/30 7:30 8:00 8:30 9:00 9:30 10:00 10:30 7:30 8:00 8:30 9:oo 9:30 io:oo 10:30 ABC-TV CBS-TV NBC-TV Bugs Bunny $37,500 Available [Warner] Station time Laramie $90,000 Pittsburgh Plate Glass (BBDO) Prestone *Rifleman $49,000 P&G (B&B) [Four Star] 9/27 Father Knows Best $50,000 Kellogg (Burnett) Scott Paper (JWT) Bristol-Myers (Y&R) [Screen Gems] 10/4 (J.M. Mathes) Dow (MJ&A) Half available [Revue-NBC] 9/13 Wyatt Earp $42,500 P&G (Compton) Gen. Mills (D-F-S) [Edelman] 9/13 *Dobie Gillis $47,500 Pillsbury (Burnett) Philip Morris (Burnett) [20th Century Fox] 9/27 Alfred Hitchcock $55,000 Mercury (K&E) [MCA] 9/13 Stagecoach West $100,000 Brown & Wiliamson (Bates) United Motor Service (C-E) Miles (Wade) Ralston (Gardner) Gen. Foods (OB&M) [Four Star] 10/4 Tom Ewell Show $50,000 Quaker Oats (JWT) P&G (Burnett) [Four Star] 9/13 Thriller $90,000 All State (Burnett) Sterling Drug (D-F-S) American Tobacco (SSC&B) Red Skelton $55,000 Pet Milk (Gardner) S.C. Johnson (FC&B) [Cecil Barker Prod.] 9/27 Quarter available [Hubbell Robinson Prod.] 9/13 Alcoa Presents $40,000 Alcoa (FS&R) [One Step Beyond Prod.] 10/4 Garry Moore $100,000 Polaroid ( DDB ) S.C. Johnson (FC&B) Plymouth (Ayer) Specials Station time [Red Wing Prod.] 9/27 TBA SATURDAY ABC-TV CBS-TV NBC-TV Roaring Twenties $105,000 Warner-Lambert (Bates) duPont (BBDO) Three quarters available [Warner] 10/15 Perry Mason $95,000 Parliament (B&B) Colgate-Palmolive (Bates) Sterling Drug (D-F-S) Drackett (Y&R) [Paisano Prod.CBS] 9/17 Bonanza $90,000 American Tobacco (BBDO) Two-thirds available [NBC] 9/10 Leave It to Beaver $48,000 Ralston (GBB) General Electric (Grey) [Gomalco Prod.] 10/1 Checkmate $90,000 Brown & Williamson (Bates) Lever (OB&M) Kimberly Clark (FC&B) [Revue-Jack Tall Man $46,000 R.J. Reynolds (Esty) Half available [Overland Prod.] 9/10 Lawrence Welk $52,000 Dodge (BBDO) J. B. Williams (Parkson) [Teleklew] Benny] 9/10 Deputy $52,000 General Cigar (Y&R) Half available [Revue] 9/24 Have Gun, Will Travel! $47,000 Lever (JWT) Whitehall (Bates) [CBS] 9/10 America’s Future *Saturday Night Boxing $40,000 Gillette (Maxon) Miles (Wade) 10/8 Gunsmoke $51,000 L&M (D-F-S) Remington Rand (Y&R) [Norman MacDonnell Prod.] 9/3 Available [NBC] Station time Station time or Open BROADCASTING, June 27, i960 35