Broadcasting (Apr - June 1960)

Page scan 0001522 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001522
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

MILWAUKEE inti CBS NETWORK ^ yea ntlt tv TV Capital of Wisconsin the STORER station backed by 33 years of responsible broadcasting ■ Business briefly Product premieres ■ The Mennen Co., Morristown, N.J., has entered Rochester, N.Y., in tv-testing of two new products: Brake, men’s deodorant with rollon top that “knocks out a man’s tension odor,” and Orbit, woman’s deodorant with contour roller to give “complete, contour protection.” Agencies: Grey Adv., N.Y., for Brake, and Warwick & Legler, N.Y., for Orbit. Thrilled ■ Allstate Insurance Co., Skokie, 111., via Leo Burnett Co., Chicago, signed as co-sponsor of Thriller, new NBC-TV hour-long mystery and suspense series starting in the fall (Tue., 9-10 p.m. NYT). Other sponsors of the Hubbell Robinson produced series are Glenbrook Labs and American Tobacco, both previously announced. Pro Bowl date ■ Carter Products Inc. and Liggett & Myers Tobacco Co. signed as co-sponsors of NBC-TV’s colorcast of the 11th annual Pro Bowl game at Los Angeles Jan. 15, 1961. Game features top stars of National Football League. Agencies: DancerFitzgerald-Sample, Inc., N.Y., for Liggett & Myers; Sullivan, Stauffer, Colwell & Bayles, N.Y., for Carter. Gas Assn, drama ■ American Gas Assn., N.Y., through Lennen & Newell, N.Y., will co-sponsor Barbara Stanwyck Theater over NBC-TV in the fall (Mon., 10-10:30 p.m.). The other sponsor, previously announced, is Alberto-Culver Co., Chicago. Jam session ■ Mary Ellens Inc., Berkeley, Calif, (jams and jellies) has launched a 10-month radio spot campaign on 19 western stations, through Guild, Bascom & Bonfigli, San Francisco. Undaunted ■ Lever Bros’. Lifebuoy soap signed sponsorship of NBC-TV’s new live, colorcast series, Moment of Fear, which starts July 1 (Fri. 10-11 p.m. EDT). Produced by Robert Stevens, program features suspense stories dealing with both reality and fantasy. Agency: Sullivan, Stauffer, Colwell & Bayles, N.Y. Early morning news ■ Tidewater Oil Co., through Foote, Cone & Belding, L.A., on July 4 starts full sponsorship of Frank Goss morning newscasts on a 21 -station hookup of CBS Radio Pacific Network, (Mon.-Sat., 7:30-7:45 PDT) for 52 weeks. Summer series ■ S.C. Johnson & Son, Racine, Wis., through Foote, Cone & Belding, N.Y., and the Pet Milk Co., St. Louis, via Gardner Adv., that city, have bought alternate sponsorship of The Comedy Spot, a CBS-TV summer series of 13 filmed comedy half-hours starting Tuesday June 28 as replacement for The Red Skelton Show. Political sponsors ■ KHOU-TV Houston last Corinthian station to lock up local sponsorship of group’s coverage of political conventions and election night has sold the package to the Houston National Bank. Other four Corinthian markets sold, all within 10 days of package being offered, are: WISHAM-TV Indianapolis, Fall City Brewery; WANE-AM-TV Fort Wayne, Peter Eckrich & Sons (meat packer); WOTV (TV) Tulsa, Conoco and National Bank of Tulsa and KXTV (TV) Sacramento, Shell Oil. Corinthian’s individual, local-angle coverage supplements that of CBS (Broadcasting, May 23). Marlboro football ■ Philip Morris Inc. (Marlboro cigarettes), N.Y., will sponsor complete schedule of 70 games of National Football League on CBS-TV, starting Sept. 23 and ending Dec. 18, and has set up regional tv networks. Company also will present world championship game over NBC-TV on date to be announced. Agency: Leo Burnett Co., Chicago. Two for 'Witness' ■ R.J. Reynolds Tobacco Co., Winston-Salem, N.C., through Wm. Esty Co., N.Y., and Helene Curtis Industries, Chicago, through Edward H. Weiss Co., Chicago, have signed for alternate-week, half-hour sponsorship of Witness (Thur., 7:30-8:30 p.m. on CBS-TV), starting in fall. Half-hour sponsorship of series is still available. Makeup spots ■ Max Factor & Co., L.A., will use nationwide spot television starting Oct. 3 in an introductory campaign for a new make-up, Sheer Genius. The company describes the product as a “new concept in make-up . . . that will give complexions ... an exciting new look which is in between the shine of an unpowdered make-up base and the non-reflective matte finish of powder.” Kenyon & Eckhardt, L.A., is the agency. Renews news ■ The AFL-CIO has renewed Edward P. Morgan & The News on ABC Radio for the sixth consecutive year. The 52-week contract was placed last week by Furman, Feiner & Co., N.Y., which at the same time ordered the AFL-CIO’s annual summer weekend newscasts beginning in July. George Ansbro handles these 12:2512:30 p.m. Saturdays and 7:30-7:35 p.m. Sundays. The Morgan newscasts are heard Monday-Friday 7-7:15 p.m. Nighttime too ■ Procter & Gamble will sponsor a nighttime version of Video Village quiz show on CBS-TV Fridays (9-9:30 p.m.), beginning July 1. The series was planned initially as Monday-through-Friday daytimer. The 42 (BROADCAST ADVERTISING) BROADCASTING, June 27, 1960