Broadcasting (Apr - June 1960)

Record Details:

Title:
Broadcasting
Date:
Apr - June 1960
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Apr - June 1960)
Leaf #:
0001586
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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THE U.S. OLYMPIC TEAM NEEDS YOUR SUPPORT NOW! AN URGENT APPEAL TO THE RADIO AND TELEVISION BROADCASTERS OF THE UNITED STATES: BROADCASTING is publishing this announcement to place squarely before you the present financial situation of the United States Olympic Committee. Right now when it should be concentrating on preparation for the big Games at Rome this summer, the Olympic Committee is faced by a serious situation. It must finance training programs, transport more than 450 athletes and officials to and from the Games and feed and house them there, yet it has received only one-third of the million and one-half it needs to do the job. Without adequate funds, the U.S.O.C. can’t take all our athletes to Rome. And we can’t afford to lose to Russia. We can’t afford to lose too badly. It would be a damaging blow to our national pride. We’re asking you to rectify this situation. Radio and television fund-raising appeal kits have been prepared in behalf of the U.S.O.C. by Erwin Wasey, Ruthrauff & Ryan, Inc. (Chicago). They’re on their way to you. We urge you to utilize the material and to contribute time to this worthy and worthwhile cause in the interests of public service. Support Your Olympic Team This space contributed to the U. S. Olympic Association by: BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO