Broadcasting Telecasting (Jan-Mar 1960)

Contest winners Arnold E. Johnson, vice president of Needham, Louis & Brorby, Chicago, and Helen Hill, timebuyer at Gumpertz, Bentley & Dolan, Los Angeles, have been selected as winners of a contest conducted by KBIG Catalina, Calif., among agency media personnel. Each winner will be given an all-expense air trip for two to Spain and Portugal where they will spend a week. The contest drew more than 1,000 entries and was divided into two areas — agencies west of Chicago (for which Miss Hill was chosen the winner) and those in Chicago and the East (Mr. Johnson). Participants were asked to submit three titles of popular songs that would make a complete thought when placed one after the other. The judges were members of the trade press, selected by Weed & Co., station representative for KBIG. require, is "extremely important to the tire industry," the presentation asserts. It points out that car ownership is highly varied on a regional basis, with the western and north central areas of the country leading the southern and northeastern sectors. Multiple car ownership, it is pointed out, follows a similar pattern. Spot tv, the Petry study observes, enables the tire advertiser to apportion tv weight according to such variables as market potential. • Success stories are included on such spot tv-oriented companies as Armstrong Rubber Co., U.S. Rubber Co. and General Tire & Rubber Co. • Drumbeats Real contest • KGMS Sacramento, Calif., received over 250,000 entries in its Win-A-Home contest. First prize was a $14,200 home. The contest was one of the biggest ever conducted in the Sacramento area. Wins wagon • KILT Houston, Tex., was named winner of a contest sponsored by Ray-O-Vac flashlights and batteries. The contest was open to 130 radio stations in major markets throughout the U.S. and prizes were awarded for outstanding radio advertising and merchandising of the sponsor's product. KILT won a Volkswagen station wagon, already emblazoned with its call letters. Charity hop • An estimated 2,900 New Tv Stations APPLICATIONS Reno, Nev. — Comstock Telecasting Corp. vhf ch. 4 (66-72 mc); ERP 16.02 kw vis., 7.956 kw aur.; ant. height above average terrain -362 ft., above ground 202 ft. Estimated construction cost $202,774, first year operating cost $180,000, revenue $240,000. P.O. address 118 West Second St., Reno, Nev. Studio location Mapes Hotel, Reno, Nev. Trans, location Sparks, Nev. Geographic coordinates 39° 32' 08" N. Lat., 119° 45' 33" W. Long. Trans. RCA TT-6-AL, ant. RCA TF3EM. Legal counsel James E. Greeley, 815 15th St. NW., Washington, D.C. Consulting engineer Grant S. Feikert, 321 N. 23d St., Corvallis, Ore. Principals include Robert L. Stoddard, Alan K. Abner, Richard W. Colon, 30% each, and others. Mr. Stoddard is teenagers turned out for a March of Dimes "Teen Hop," according to WJBK Detroit. Held at the Grosse He Naval Air Station, the station promoted the event for two weeks prior to the affair. $2,925 was collected for the charity, WJBK reported. Giveaway d.j. • A Pittsburgh female wins a Leap Year prize today (Feb. 29) : KDKA air personality Randy Hall. Mr. Hall was offered to the female listener who wrote the best letter saying why she wanted him. The winner will be escorted for seven evenings by Mr. Hall to restaurants, plays, sporting events, etc. P.S. Mr. Hall is single. Bowling tourney • WNAX Yankton, S.D., is sponsoring its 10th annual bowling tournament featuring $300,000 in cash and $50,000 in merchandise as prizes. Sanctioned by the American Bowling Congress, the tournament has attracted 90,000 bowlers in the past ten years. According to Les Davis, sports director, 12,000 bowlers are expected to compete this year. Competition is limited to a six-state area with finals held April 23-24 in Sioux Falls, S.D. 'Think mink' • The wives of key agency people in the Bay area are hoping that their husbands can guess the KEBW Oakland, Calif., position on the Pulse Report at the contest's end. Mink stoles will be awarded to persons who estimate KEBW's standing most accurately. Oldtime sound • ABC-TV affiliates _ FOR THE RECORD _ are looking for high school bands that play New Orleans style. Recorded entries are being sifted in a five-week Bourbon St. Beat contest that gives hometown finalists local tv exposure and prizes. Three national winners share a $1,000 pot and the best band will appear on The Dick Clark Show (7:308 p.m. EST, Sat.). Bourbon St. Beat is seen Mondays 8:30-9:30 p.m. struction cost $111,160, first year operating cost $240,000, revenue $288,000. P.O. address Box 2586 Huntridge Station, Las Vegas, Nev. Studio location Reno, Nev. Trans, location North of highway between Sparks and Reno, both Nevada. Geographic coordinates 39° 32' 08" N. Lat., 119° 47' 06" W. Long. Trans. Gates BC-5CH, ant. RCA TF-5CM. Legal counsel Robert W. Hughes, 2121 S. State St., Salt Lake City, Utah. Consulting engineer Howard Johnson, 1042 S. 6th West, Salt Lake City. Principals include Reed R. Maxfield, 30%, Robert W. Hughes, 12.5%, Carl A. Hulbert, 10%, and others. Mr. Maxfield is in insurance. Mr. Hughes is attorney. Mr. Hulbert is Insurance Commissioner, state of Utah. Ann. Feb. 11 Station Authorizations, Applications As Compiled by Broadcasting February 18 through February 24. Includes data on new stations, changes in existing stations, ownership changes, hearing cases, rules & standards changes and routine roundup. Abbreviations: DA — directional antenna, cp — construction permit. ERP — effective radiated power, vhf —very high frequency, uhf — ultra high frequency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — megacycles. D — day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. —unlimited hours, kc — kilocycles. SCA — subsidiary communications authorization. SSA — special service authorization. — STA — special temporary authorization. SH — specified hours. * — educational. Ann. Announced. owner of KBET Reno. Mr. Abner is in advertising. Mr. Colon is in stocks. Ann. Feb. 11. Reno, Nev. — Nevada Bcstrs. Fund Inc. vhf ch. 4 (66-72 mc); ERP 23.17 kw vis., 11.59 kw aur.; ant. height above average terrain -303 ft., above ground 293 ft. Estimated con EDWIN TORNBERG & COMPANY, INC. NEGOTIATORS FOR THE PURCHASE AND SALE OF RADIO AND TELEVISION STATIONS EVALUATIONS FINANCIAL ADVISERS J NEW YORK 60 East 42nd Street MUrray Hill 7-4242 WEST COAST 860 Jewell Avenue. Pacific Grove, California FRonfier 2-7475 WASHINGTON .1625 Eye Street, N.W. District 7-853 T BROADCASTING, February 29, 1960 B3