Broadcasting Telecasting (Jan-Mar 1960)

KTVR DENVER, COLORADO HAS JUST HOPPED ON THE BIG MAC GRAVY TRAIN! with NABISCO CEREALS SPONSORING Vt HR A WEEK FOR 26 SOLID WEEKS! GET COMPLETE DETAILS FROM: Hill j«ClHiJ«Clillll* UNITED ARTISTS ASSOCIATED, INC. 26 WEEKS OF FREE PUBLIC SERVICE RELIGIOUS PROGRAMMING For Radio and TV Stations Two series of 13-week, 15-minute programs featuring inspirational music and messages on "The Ten Commandments" and "The Lord's Prayer" ... A public service for Radio and Television stations . . . Non-Denominational . . . Without emotional appeals and commercialism for the mature spiritual and cultural needs of all communities. ■ CLIP and MAIL. • The Back to God Hour I 10858 S. Michigan Ave., Chicago 28, III. Gentlemen: | Send Me □ TV Audition print □ Radio tape ■ Name. I Address I City_ Lmmm _Zone_ .state ments from listeners about the show they are watching. • Drumbeats Man in the dog suit • So there was Huckleberry Hound and Yogi Bear, right out of the cartoon features, playing the flute and dancing, respectively, at the Young People's Philharmonic concert in Ft. Wayne, Ind. Their incarnation from celluloid was arranged by WPTA (TV), that city, with Bob Weesner and Dick Mitchell of that station donning the beastly togs. Before making the concert scene, the duo appeared live on John Douglas' cartoon show. At the concert they contracted severe cramps of the paw by signing autographs for delighted children. Sheriff Truman • Ziv-Tv's Tombstone Territory recently added former President Harry S. Truman to its distinguished roster of honorary sheriffs of Tombstone. Mr. Truman was awarded his badge and proclamation while visiting in Phoenix this winter. Easy living • WAVY Norfolk-Portsmouth-Newport News, Va., will support some lucky listener throughout the month of April, income tax month. All he has to do is describe in 25 words or less why he would like to live free for a month. Rent or house payments, car payments, insurance, utilities, hair cuts, groceries and gas for a month will all be given free to the winner. February fibs • WHOL Allentown, Pa., celebrated Washington's birthday by telling 22 lies about him during the day. Each listener who called in the correct information received a "portrait of Washington suitable for framing or spending," according to the station. No listeners? • WZIP Cincinnati decided to take matters into its own hands after a survey of the Cincinnati market failed to show any WZIP listeners, according to the station. The station published a ballot in local newspapers asking readers to send it in if they listened to the station. In an "official" tally, tabulated by a professor of accounting at a local university, the station received 10,431 "votes." WZIP features a "good music" format. 'Mouse' wins cat award • A cat named Mouse won a WRGB Stockbridge, Mass., contest for the cat who looks most like the feline Felix of cartoon fame. Other cat winners were for the "biggest, and most beautiful." Winners were announced by the station after entrants were brought to the studio for judging. Star-studded • For 16 continuous hours, stars, actresses and models contributed their services on KTTV (TV) Los Angeles, which gave the time, to aid the Stop Arthritis campaign. Between 1 a.m. and 5 p.m. Sunday, Feb. 21, the station raised $105,000. Lawrence Welk's orchestra provided music and Art Linkletter was m.c. The pickled pepper pick • Joe O'Brien has a number of gimmicks going for him in the course of a 4-7 p.m. stint on WMCA New York six days a week. Sometimes they evoke a hearty response and end up costing the station money. An example is the current "Tongue Twisters," in which listeners are promised $10 if they can submit a slogan to 'More than ever* • The sunglasses "contain artfully concealed transistor radios" explains Peters, Griffin, Woodward, station representative, which has so disguised its radio salesmen while visiting advertising agencies during New York's winter. Idea is to promote the fact that "more than ever radio goes where the people go." Each member of the group except where title is supplied is a PGW radio account executive (1 to r): Bob Summerville, Jim Horsey, Vic Piano (promotion director), Randy Place, H. Preston Peters (PGW president), George Ponte, Don Frost, Robert H. Teter (vp-director, radio), Lee Vandenhandel, Jack Thompson (vpsales) and Alan Bell (promotionresearch) . ?02 (FANFARE) BROADCASTING, March 7, I960