Broadcasting Telecasting (Jan-Mar 1960)

Page scan 0001435 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1960
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (1960)
Leaf #:
0001435
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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What makes it tick? The business of television is as complex as the electronics that make it possible. As complex, in fact, as the public's expectations of television. Since early January, KMOX-TV has been broadcasting a weekly experimental program called "Inside KMOX-TV." Its purpose is to foster real rapport between station and audience, leading to fuller understanding by the public of station policies, programming and problems— and fuller continuing understanding by the station of what the public wants and expects from television. The audience is invited to submit questions by mail (constructive criticism is welcomed!), and those questions which reflect widespread interest are answered on camera by station executives . . . frankly and forthrightly. (Sample questions: Why do the commercials appear to sound louder than the surrounding programs? Why do you no longer carry hockey? Why do you carry girdle advertising?) Giving viewers a look inside, so that they will know "what makes it tick," is an attempt to stimulate broad public interest, and a sense of participation, in the affairs of the medium. Such participation can be of incalculable value in shaping television's role for the future. Channel 4, St. Louis KM®X-TV