Broadcasting Telecasting (Jan-Mar 1960)
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RANK
COMPANY
1 1
li.
Ford Motor
TO A /I O T 0"7
12,048,187
£0O.
L.C. Forman & Sons
ceo ty,000
Oil
Frito
10/, lt{j
iio.
Gaylord Prods.
99,060
129.
General Aniline & Film
crto mo 59o,y/o
136.
General Cigar
550,926
304.
General Dynamics
20,475
27.
General Electric
L. 1 O A CIA
b,194,b34
5.
General Foods
20,890,321
10.
General Mills
lt,VVi,ti/
0.
General Motors
OA AOT ~?AA
175.
General Tel. & Electronics
327,700
General Time
££0 "7A"7
249.
General Tire & Rubber
70,910
272.
Genesee Brewing
AA COO
44,boo
92.
Gerber Prods.
T 001 T An
i,tot,iHy
311.
a nit a ; 1
betty Oil
14,275
8.
Gillette
1 1 CA*) 1 "7 A
li,bHt,liH
211.
Glamorene
7 A A A AH
144,090
1 OC
Glidden
in/ AO~7
lvb,4o/
ooyi ido4.
Goebel Brewing
1f\ A CO
111.
bold beat
"7"7Q AQ7
/ /v,Ovl
t aa
B.F. Goodrich
/10c 7 cr\ Hyo,lb\J
82.
Goodyear Tire & Rubber
7 CCA *7AC 1,D3V,^0>
lb/.
Billy Graham Evangelistic Assn.
1A"\ *7AA
101.
Greyhound
7 A^O C7 1
277 '.
Uult guaranty Land & 1 itle
1C "7"77
36, / / 1
85.
Gulf Oil
7 »Q7 ACf\
193.
Hagan Chemicals
OAT "1/11
<iU/,141
103.
Hallmark Cards
7 AT O 1QA
l,01o, /V4
128.
Theodore Hamm Brewing
inn ac~\ bUU,4bl
265.
P.H. Hanes Knitting
CO 7 OA
168.
Hartz Mountain Prods.
1A(\ 11C
in[),ito
276.
Hassenfeld Bros.
Af\ AAA
40,000
CI
oi.
h.j. Heinz
O OAT AOf\
£,04/,4VO
72.
Helene Curtis
7 HI AOO
l,lii,\jtt
215.
HlCKOK Mtg.
7 11 OCA
±33,030
107.
Ll:||_ Dun. PnKnn
Hills Bros, tortee
011 too o/J,bV9
121.
Hollywood Brands
675,950
lit.
Hoover Co.
C"7i. Q11
o/b,bii
lob.
Hudson Pulp & Paper
O/IA 7 Cl£.
^40,l7b
tbi.
Hygrade Food Prods.
co QD1
274.
Ideal Toy
/IO QQC
Insurance Co. of North America
7 OA 07O
Lo\j,tl t
139.
International Parts
526,074
279.
International Shoe
35,510
Jackson & Perkins
23,950
O Art
3UU.
Jaymar-Ruby
OO OAA
^Ub.
Johns-Manville
19,440
260.
Howard D. Johnson
54,624
50.
Johnson & Johnson
2 AA7 7 7 C
3,001, li-D
01 ti.
S.C. Johnson & Son
"7 7 OC "7AC
AC HO.
Kaiser Industries
1 £."70 ooyi i,bl t,<yiH
lr\l Mi.
Karo ff
20,821
123
Kav^pr-Roth
645 821
21!
Kellogg
7,454^261
120.
James S. Kemper
676,331
152.
Kendall
452,072
47.
Kimberly-Clark
3,291,632
Coty Girl on tv • Lee Meriwether, former Miss America, and now a tv and film star, has been selected as the Coty Girl. She will appear in all of Coty's tv commercials as well as drug and department store promotions. Here she receives the traditional Coty crown from Wallace T. Drew, vp and director of marketing for the cosmetic company.
ARBITRON'S DAILY CHOICES
Listed below are the highest-ranking television network shows for each day of the week March 17-23 as rated by the multi-city Arbitron Instant ratings of American Research Bureau.
Date
Program and Time
Network
Rating
Thur.
March 17
Untouchables (9:30 p.m.)
ABC-TV
27.8
Fri.,
March 18
77 Sunset Strip (9 p.m.)
ABC-TV
23.5
Twilight Zone (10 p.m.)
CBS-TV
23.5
Sat.,
March 19
Jack Benny (10 p.m.)
CBS-TV
26.8
Sun.,
March 20
Ed Sullivan (8 p.m.)
CBS-TV
34.6
Mon.,
March 21
Father Knows Best (8:30 p.m.)
CBS-TV
23.3
Tue.,
March 22
Arthur Murray (9:30 p.m.)
NBC-TV
28.0
Wed.
March 23
Wagon Train (7:30 p.m.)
NBC-TV
27.4
Copyright 1960 American Research Bureau
RANK
COMPANY
140
T R Klpinprl Pnhher
511 742
901
ixilaLjp iviUilarLII
97'joo
£. 1 ,HOO
248
L-dii v 1 1 1 r d r 1 u 11 lb
72 108
172
1 IIUillcL> Lcciiiiiiy OC UU.
2
Lever diUj,
■39 7^4 qc;c
cXJX .
Lewis nuwc
1 7Q 0,70,
-LOU.
u 1 u u c y u w c 1 1 b ~ r u r u
415 870
1 31
1 ihhv/ MrMoill fL 1 ihhu
DOD,\JOJ
1 4
ih.
Liyyeit <x iviycTS
11 CQ1 C/V7 a J , D 7 X , J\J /
94A
LIIILUKI Ndl 1. l_ITc lioUraiiLt;
1% 17A
907
LionGl
1 5Q
1 7 A I/O.
Longinss-WittriBUEr
2CD
XX.
r. LOrllldra
1 9 P.95
1 94
1 hHoiK
LUUClIb
A^d 900
1 4A J. HO.
Ivl<xr\ UicLcllL
4R9 4R^
971 c. 1 1.
MsQnus OfQsn
/1C ceo HO, Dj^C
1 45
IVI di 1 lid Ltd 1 1 OMUL
4R7 c04
HO / UH
£UH.
Maremont Automotiv6
1 70 904
oU,
Mars
1 A1 A QQ4
IOH.
Louis Marx
940 R45
FBrQuson Masssy
1 7R0 7^0
1, / 07, / D\)
t no
XUv.
iviatLci
ROI 740
OUl, / Hu
ID/ .
Maybslline
4^^ 7^4
HJ?_?, / J?H
9RA
M c G r a w E d i so n
57 Q^O D 1 , 7J>U
OAO
cxyi.
McGreQOf-DoniQCr"
/TO 1 -2Q
HO,l JO
Q/l
Mennen
1 500 P.51 1, D\JV,\JD1
QO
w.
Mentholatum
1 1 AA 41 P. l,10O,HlO
jVx.
0. Ivlcrrlarn t5t UO,
91 339
ivities Laos
7 49(1 M 5
11/1
Miller Brewing
7 CO QACl 1 _>^,OHU
1 A~7
1h /.
Minnesota Mining & Mfg.
4AA 7^fl HOO, / J\J
d3D.
iviinute iviaiu
101 ^"^1 11)1,3.21
no 11V.
Mogen David Wine
A.Q4 93f1 07H,£: 2U
oi yi ZlH.
Monsanto Chemical
1 ^4 401
70. /V.
11 ft 1 1 4 1 1 1 1 1 Dnnnfit U m 1 ) h B
iviututai beneTit neaitn tie
Accident
1 £.99 1 9f1
OA
National Biscuit
7 CQQ 1 /IO
t on lei.
National Brewing
OQQ ylQT ^70,^401
24.
National Dairy
0,37-5,^/ /
HI.
National Grape Co-op Assn.
ooi Q/in
180.
National Presto Industries
3t)0,^70
66.
Nestle
l,70U,/0l
196.
Niagara Therapy
T OA AOO l0V,730
161.
North American Philips
401,352
206.
North American Van Lines
i/n ooa
169,220
229.
Northam Warren
108,750
81.
Noxzema
1,599,594
294.
Ohio Oil
26,111
220.
Old London Foods
123,820
83.
Olin Mathieson
1,549,932
243.
John Oster
80,970
1 7fi 1 / U.
Outboard Marine
3 "39 RAO
208.
Palm Beach
151,818
312.
Paper Novelty
12,990
307.
Paramount Pictures
18,738
60.
Pet Milk
2,327,620
141.
Peter Paul
510,582
15.
Pharmaceuticals
10,658,987
179.
Philco
306,348
18.
Philip Morris
8,595,078
117.
Phillips-Van Heusen
723,512
39.
Pillsbury
4,222,514
287.
Pioneer Industries
29,029
70.
Pittsburgh Plate Glass
1,871,109
73.
Polaroid
1,716,474
138.
Polk Miller Prods.
544,686
237.
A.H. Pond
99,560
1.
Procter & Gamble
50,293,552
44.
Prudential Insurance
3,776.169
91.
Purex Corp.
1,313,718
308.
Puritron
16,084
54.
Quaker Oats
2,810,056
43.
Radio Corp. of America
3,841,836
289.
Rainbow Crafts
28,000
38.
Ralston Purina
4,414,520
171.
Realemon-Puritan
331,547
185.
Reardon
245,600
251.
Reddi-Wip
66,244
RANK COMPANY
£.iH.
Remco Industries
103,275
86.
Renault
1,431,689
40.
Revlon
4,216,914
127.
Rexall Drug
604,750
49.
Reynolds Metals
3,018,540
7.
R.J. Reynolds
16,123,827
75.
Harold F. Ritchie
1,684,020
Rock of Ages
70,569
135.
Sandura
551,814
292.
Savings & Loan Foundation
27,464
213.
Schenley
136,379
76.
Schick
1,649,417
88.
Schlitz Brewing
1,410,407
317.
S.A. Schonbrunn & Co.
6,375
41.
Scott Paper
4,100,596
68.
Sears, Roebuck
1,964,691
87.
Seven-Up
1,419,930
298.
Shakespeare
24,263
205.
Frank G. Shattuck
170,233
221.
W.A. Sheaffer Pen
119,960
226.
Shell Oil
112,185
118.
Shulton
699,514
302.
Henry I. Siegel Co.
21,080
217.
Sinclair Oil
127,050
63.
Singer Manufacturing
2,114,355
257.
Smith, Kline & French Labs
55,625
100.
Socony Mobil Oil
1,139,832
316.
South Penn Oil
6,893
106.
Speidel
898,870
58.
Sperry Rand
2,427,951
137.
A.E. Staley Mfg.
545,615
25.
Standard Brands
6,254,610
314.
Standard Oil of California
7,500
158.
Standard Oil of Indiana
424,573
108.
Standard Oil of New Jersey
839,069
320.
Standard Oil of Ohio
3,118
309.
Stanley-Warner
14,570
134.
State Farm Mutual Automobile
Insurance
562,429
9.
Sterling Drug
12,975,463
216.
Sterling Silversmiths'
Guild of America
131,182
189.
Sterns Nurseries
225,658
169.
Stoke lyVan Camp
333,086
247.
Stroh Brewery
72,566
264.
Structo Manufacturing
52,280
133.
Studebaker-Packard
568,524
65.
Sunbeam
2,050,161
95.
Sunshine Biscuits
1,223,966
bi.
Sweets Co. of America
1 AZ.A orn
1,969,350
61.
Swift
2,301,794
245.
Syntex Chemical
73,588
26.
Texaco
6,198,830
318.
Time Inc.
5,261
252.
Travelers Insurance
65,750
178.
U.S. Brewers Foundation
311,325
48.
U.S. Steel
3,225,820
115.
U.S. Time
745,500
105.
Union Carbide
941,291
240.
Union Oil of Calif.
85,199
285.
United Air Lines
30.156
113.
Van Camp Sea Food
767,704
93.
Vick Chemical
1,272,741
192.
Vitamin Sales
210,655
319.
Volkswagenwerk
4,632
258.
E.R. Wagner Mfg.
55,615
266.
Wander Co.
52,000
227.
Ward Baking
111,470
59.
Warner Lambert
2,362,794
310.
State of Washington
14,388
225.
Watchmakers of Switzerland
113,085
288.
Weather Proof
28,157
228.
Wembley
110,964
31.
Westinghouse Electric
5,166,205
191.
Stephen F. Whitman & Son
212,409
182.
Williamson Dickie
292,640
267.
Wyler & Co.
52,000
210.
W. F. Young
146,999
48 (BROADCAST ADVERTISING)
BROADCASTING, March 28, 1960