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Caveat emptor?
FCC's notice about announcing receipt of free records when they are aired caused flip by purchaser of radio station who was on verge of closing sale last week. Station involved, whose call letters can't be used for obvious reasons, has music-news format and one of its most valuable assets is its 7,000-record library.
Purchaser's plaintive plea to lawyer: "What shall I do now? Force seller to inventory library so I know which records were received gratis and which were bought? If I take over without this knowledge, am I responsible for playing free record without making proper announcement, or does this responsibility run to old owner?"
Lawyer's comment: "I don't know."
numbers were dumping established practices to conform to the new requirements. The first and immediate impact was in identifying free records. In this field the shifts took several forms:
• Most stations accepted the FCC notice as gospel and began to cut down or eliminate entirely the number of free records played on the air.
• Other outlets began identifying free records as required by the FCC notice.
The great question — and the most severely serious to the host of small station operators — was what to do with record libraries. Many libraries comprise thousands of records, built over decades. With few exceptions the means to identify the free labels from those purchased are unavailable.
Two networks issued instructions to its owned stations:
CBS station managers were told to buy all their records from now on. They also were told to carry each quarter hour of their record shows an announcement to the effect that "broadcast and audition copies of record . . . were supplied through the courtesy of the manufacturers and distributors of these records."
NBC ordered effective Thursday that all records acquired by NBC-owned stations be paid for. Records used from existing libraries will be identified as having been supplied free.
ABC, as of Thursday, had issued no instructions to its stations.
Indignant Lawyers • Incensed Washington lawyers, beseiged by frantic queries from their broadcast clients, were particularly indignant at the manner in which the notice was issued.
What anguished them was that the
WHAT RADIO STATION IS NOW
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IN LOS ANGELES?
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BROADCASTING, March 28, 1960