Broadcasting Telecasting (Jan-Mar 1960)

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LEGWORK IS BASIC Somebody has to get in and sell the product in the specific market you're after. . . and spot does it best/ Spot, as any successful advertiser will tell you, enhances the most perfectly proportioned ad schedule/In fact, spot is a basic buy because you reach*the prospective 1 * customers you must . » reach with maximum * exposure, high return, low investment and no waste/ Impact plus selectivity puts your campaign on two « w • • « m * • good legs/ "We always send a man to do a man's job" Representatives