Broadcasting Telecasting (Jan-Mar 1960)

Record Details:

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People who own gasoline credit cards are people who travel, spend money and, above all, are financially responsible. In the WFBR audience, there are proportionately 23% more families who hold gasoline credit cards than in the total sample, which includes listeners to all Baltimore radio stations.* When you advertise on WFBR, you reach the people who have the spendable income and who spend it. * In a recent Qualitative Survey in the metropolitan Baltimore area, The Pulse, Incorporated, matched certain socio-economic factors with radio station listening habits. Represented by John Blair and Company B A LT IMORE, MARYLAND BROADCASTING, March 28, 1960 63