Broadcasting Telecasting (Jan-Mar 1960)

Globe and Mail with 23.9% voting stock, and the British J. Arthur Rank film organization, which would have a similar amount of stock. Five percent of the station's equity would be donated to universities. Summit Television plans 111 hours of telecasting a week with a 60% Canadian content. The company plans to share tower with CBLT Toronto, when it is moved to its new site in the Don Valley area in northeastern Toronto, and meanwhile would arrange to share the present CBLT tower in downtown Toronto. The station would arrange for free time for political broadcasting as now done by CBC. On March 17, Maclean-Hunter Publishing Co. Ltd., presented its brief for Channel Nine Limited, which would be 80% owned by Maclean-Hunter and 20% by Associated Television Ltd., of London, England. Floyd Chalmers, Maclean-Hunter president, emphasized his company had experience since 1887 in publishing periodicals in competition with U.S. publications, and so was well aware of the need and methods for providing high Canadian content in its tv programming to combat U.S. influence from Buffalo, N.Y. Don Hildebrand, formerly of CKNXTV Wingham, Ont., would manage the station. Plans are to start with 103 hours weekly late this year, if the license is granted. Closed circuit showing of its program fare was made by Baton Aldred Broadcast Advertising • William A. Marsteller, president of Marsteller, Rickard, Gebhardt & Reed, Chicago, elected board chairman, succeeding E.A. Gebhardt, named special consultant to chairman. Richard C. Christian elected president and Marshall C. Lewis succeeds Mr. Christian as executive vp and general manager of agency's Chicago office. A.W. FATES & FORTUNES Cowles, vp and assistant general manager, promoted to executive vp and general manager of agency's Pittsburgh office. All changes effective May 1 . • Donald C. Porteous, vp and general manager of New York office of Gardner Adv. appointed to board of directors. Originally, he had been vp of Paris & Peart, until that agency merged with Gardner last year. • Robert E. Dwyer, formerly with Wade Adv. in California and Chicago in account management area, member of executive committee and plans board, becomes vp of Grey Adv., N.Y., in charge of west coast operations. • Harold J. Platt, vp of Edward H. Weiss Co.. Chicago, appointed account supervisor on Purex Corp. account (soap products). Armella Selsor to Weiss as media supervisor on Helene Curtis and Carl Peterson, formerly of Leo Burnett Co., that city, joins Weiss as copywriter. • Howard Fisher, formerly vp and account executive with Rogers & Smith Adv., Dallas, to Tracy-Locke Co., that city, in radio-tv department. • Victor M. Ratner, formerly with Benton & Bowles, McCann-Erickson, and CBS, all New York, joins Grey Adv., that city, as vp. • Sydney W. Morrell, formerly vp in charge of pr for International Telephone and Telegraph Corp., named executive vp of Communications Affiliates Inc., N.Y., division of McCann Erickson Inc. Mr. Morrell Rogers Broadcasting Ltd. The presentation was made by Edwin Goodman and John Bassett, publisher of the Toronto Telegram. The newspaper would own 40% of the shares. Foster Hewitt, owner of CKFH Toronto, would have 10% investment, and Paul Nathanson, Sovereign Films Ltd.. a similar amount. Nathanson has a share in CHCH-TV Hamilton, Ont Baton Aldred Rogers Broadcasting would build in the northern part of Toronto and start operations with a staff of 303 people, telecasting 15% of its programs live. The station plans French-language programs as well for Toronto's French-speaking population and to familiarize English-speaking citizens with Canada's second language. Mr. Perry Mr. White • Alan S. Perry and Richard B. White named vps of BBDO, N.Y. Mr. Perry is account group head of Campbell Soups; Mr. White is account group head of B.F. Goodrich. • George Mott, formerly account executive at Grey Adv., N.Y., joins Sullivan. Stauffer, Colwell & Bayles, in similar capacity on Lever Brothers account. • Bob Huntington, formerly on merchandising staff of Donahue & Coe, Los Angeles, to Honig-Cooper & Harrington, there, in similar capacity. • Anthony J. Hebel, newly elected vp of Gordon Best Co., Chicago, will supervise Old Milwaukee beer account. In earlier story (Broadcasting March 21). it was incorrectly reported that Mr. Hebel would be supervisor on Schlitz beer. • Gene Vaslett, manager of media department of Foote, Cone & Belding's Los Angeles office, named business manager of Los Angeles, Hollywood, San Francisco and Houston offices and administrative assistant to Louis E. Scott, vp of L.A. office. • Ramond D. Reiss, formerly director of automotive media for MacManus, John & Adams, N.Y., named director of media. see our ad opposite page MR. STEBBINS JOHN D. STEBBINS, Washington office, will be registered in Suite 1722-23-24 at the Conrad Hilton Hotel, Chicago, April 3-7, during the National Association of Broadcasters' 38th annual convention. John will appreciate hearing from you prior to and during the convention in the — HAMILTON-LANDIS & ASSOCIATES suite • 1722-23-24 140 BROADCASTING, March 28, 1960