Broadcasting Telecasting (Jul-Sep 1960)

■SoFCAsIIS] ® Here are the next 10 days of network color shows Call times are EDT). NBC-TV July 5-8, 11-13 (11-11:30 a.m.) Price Is Right, participating sponsors. July 5-8, 11-13 (12:30-1 p.m.) It Could Be You, participating sponsors. July 5, 12 (9:30-10 p.m.) Arthur Murray Party, P. Lorillard through Lennen & Newell and Sterling Drug through Merman, Craig & Kummel. July 6, 13 (8:30-9 p.m.) Price Is Right, Lever through Ogiivy, Benson & Mather and Speidel through Norman, Craig & Kummel. July 8 (9:30-10 p.m.) Masquerade Party, Hazel Bishop through Donahue & Coe, Block Drugs through Grey Adv. July 8 (10-11 p.m.) Moment of Fear, Lever through Sullivan, Stauffer, Colwell & Bayles. July 9 (10-10:30 a.m.) Howdy Doody Show, Continental Baking, Nabisco through Ted Bates. July 9 (10:30-11 a.m.) Ruff and Redcfy Show, Borden through Benton & Bowles. July 9 (7:30-8:30 p.m.) Bonanza, RCA through Kenyon & Eckhardt. July 10 (8-9 p.m.) Music On Ice, sustaining. July 10 (9-10 p.m) The Chevy Mystery Show, Chevrolet through J. Walter Thompson. Writers end strike against tv films The strikes of Writers' Guild of America against the producers of filmed programs for television, launched Jan. 16, are now at an end. At 5 a.m. June 25, following an all-night session, the tv networks accepted for their tv film productions the same six-year pact previously agreed to by the Alliance of Television Film Producers and the Assn. of Motion Picture Producers (for the tv program operations of the major movie studios) (Broadcasting, June 27). Terms of the agreement negotiated between WGA and the tv networks are identical to those with ATFP and AMPP, with one exception. Recognizing that networks may put tv films on as sustaining programming or may sell a time-and-program package at a special rate, the joint fact-finding committee (now expanded to include representatives of the networks along with WGA, ATFP and AMPP) will determine in such cases what the writers' royalty payments for reruns should be. In normal circumstances of the producer's sale of rerun rights to an advertiser or broadcaster, the writer is to get a minimum of 4% of the gross rerun revenue and more if an analysis of past sales indicates it is justified. The royalty provision, replacing the current system of rerun payments on a percentage of the original sale price of the tv film script, is to go into effect in either two years (if the producers agree) or four years (in any event). Farm directors air problems The role of radio and television in telling the story of the American farmer was the main topic of discussion at the spring meeting of the National Assn. of Television and Radio Farm Directors in Fresno, June 23-26. Attended by more than 200 members of the association, the meeting re-emphasized the importance of farm broadcasting both for dissemination of news to the farmer and also in keeping the public informed about agricultural problems. William Warne, Director of Agriculture for the State of California, told the meeting that farm broadcasting is-more important than ever to farm families across the nation who have "enormous interest" in agricultural news provided by broadcast media. Mr. Warne also stressed that farm broadcasters keep the public informed of farm problems which influence our economy and politics. Wally Erickson, NATRFD president and farm director for Triangle Broadcasting stations, said convention members toured agricultural installations in the San Joaquin Valley "to learn and carry back information to the listeners." ■ Program notes Flamingo's radio plans ■ Flamingo Films Inc., New York, has established the Flamingo Radio Dept. headed by Murray Grabhorn. former ABC vice president for owned stations. Flamingo President Ira Gottlieb said the move was another step toward expansion since the distributor was acquired by the Buckeye Corp. last year. Flamingo Radio's first undertaking will be distribution of musical service announcements, offering a catalog of promotion spots, IDs and introductions to time, weather, news and business segments. Faillace Productions, New York, will execute the musical spots. Programming assistance ■ Program Dynamics, N.Y., will open shop on August 1 as a new program consultant company, under the direction of Hal Moore, former WCBS New York program director. Mr. Moore will offer radio stations and station representatives analysis of programming, production, promotion, music and 'station image'. In addition to on-the-spot station program analyses, stations may submit air checks or audition tapes for analysis, criticism and recommendations for alterations. buy 4 TV markets with one purchase, one film, one billing! AND you can save enough (because of combination rates) to buy an additional market! It's a BIG market — so, you get the additional bonus of BIG co-ordinated promotion and merchandising assistance! St texsLS televi s ion net-work: '. D. "Dub" Rogers, President and Gen. Mgr.' BROADCASTING, July 4, 1960 67