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TV NETWORK SHOWSHEET
Networks are listed alphabetically with the following information: time, program title in italics, followed by sponsors or type of sponsorship. Ab
SUNDAY MORNING 10-11 a.m.
ABC-TV No network service. CBS-TV 10-10:30 Lamp Unto My Feet, sust., L.; 10:30-11 Look Up and Live, sust., L. NBC-TV No network service.
SUNDAY AFTERNOON Noon-1 p.m.
ABC-TV 12-12:30 No Network service. 12:30-1 Johns Hopkins File, sust., L. CBS-TV No network service. NBC-TV No network service.
1-2 p.m.
ABC-TV 1-1:30 College News Conference, sust,. L: 1:30-2 No network service. CBS-TV No network service. NBC-TV No network service.
2-3 p.m.
ABC-TV No network service. CBS-TV No network service. NEC-TV Major League Baseball, Bayuk, Anheuser-Busch, various sponsors.
3-4 p.m.
ABC-TV 3-3:30 Open Hearing, sust., L; 3:30-4 No network service. CBS-TV Baseball Game of the Week, L. NBC-TV Major League Baseball, cont.
4-5 p.m.
ABC-TV No network service. CBS-TV Baseball, cont.
NBC-TV 4-4:30 Baseball, cont.; 4:30-5 No network service.
5 6 p.m.
ABC-TV 5-5:30 Matty's Funday Funnies, Mattel Inc., L; 5:30-6 Lone Ranger, Gen. Mills, F.
CBS-TV 5-5:30 No network service; 5:30-6 Face the Natioyi, sust., L.
NBC-TV 5-5:30 Baseball, cont.; 5:30-6 The Silent Voice, sponsor TEA, F.
SUNDAY EVENING
6 7 p.m.
ABC-TV No network service.
CBS-TV 6-6:30 FYI. sust., L; 6:30-7 Twentieth
Century, Prudential, F.
NBC-TV 6-6:30 Meet the Press, U.S. Tobacco, alt. L.; 6:30-7 Edwin Newman Reporting, sponsor TBA, L.
7 8 p.m.
ABC-TV 7-7:30 Broken Arrow, Mars, F; 7:30-8 Maverick, Kaiser, Drackett, F. CBS-TV 7-7:30 Lassie, Campbell Soup, F; 7:308 Demiis the Menace, Best Foods, F. NBC-TV Overland Trail, Lorillard, WarnerLambert, Breck, P&G, A.S.R., F.
8 9 p.m.
ABC-TV 8-8:30 Maverick, cont.; 8:30-9 Lawman, Reynolds Tobacco, Whitehall, F. CBS-TV Ed Sullivan Show, Colgate, Eastman Kodak, L.
NBC-TV Summer on Ice, sust., L.
9 10 p.m.
ABC-TV 9-9:30 The Rebel, P&G, Liggett & Myers, F; 9:30-10 The Alaskans, L&M, Armour, duPont, Chevrolet, Polk Miller, Gen. Foods, F.
CBS-TV 9-9:30 GE Theatre, Gen. Elec, F; 9:30-10 Alfred Hitchcock, Bristol-Myers, F. NBC-TV Chevy Mystery Show, Chevrolet, F.
10 11 p.m.
ABC-TV 10-10:30 The Alaskans, cont.; 10:3011 Johnny Staccato, Alberto-Culver, F.
breviations: sust., sustaining; part., participating; alt., alternate sponsor; co-op, cooperative local sponsorships. F, film; L, live; T, video tape. All times EDT.
CBS-TV 10-10:30 Lucy in Connecticut, Lever, F; 10:30-11 What's My Line, Kellogg, Sunbeam, L.
NBC-TV 10-10:30 Loretta Young Show, Toni, Warner-Lambert, alt., F; 10:30-11 No network service.
11-11:15 p.m.
ABC-TV No network service.
CBS-TV Sunday News Special, Whitehall alt.
with Carter, L.
NBC-TV No network service.
MONDAY-FRIDAY MORNING
7 8 a.m.
ABC-TV No network service. CBS-TV No network service. NBC-TV Today, various sponsors, T.
8 9 a.m.
ABC-TV No network service.
CBS-TV 8-8:15 CBS-News, sust., L; 8:15-9
Captain Kangaroo, part., L.
NBC-TV Today, cont.
9 10 a.m.
ABC-TV No network service. CBS-TV No network service. NBC-TV Today, cont.
10 11 a.m.
ABC-TV No network service. CBS-TV 10-10:30 The Red Rowe Show, sust., L; 10:30-11 On the Go, J.B. Williams. F. NBC-TV 10-10:30 Dough Re Mi, Nabisco, Jergens, Proc. Elec, Block Drug, L; 10:30-11 Play Your Hunch, Sterling Drug, Whitehall, Brown & Wilhamson, Colgate, Heinz, Miles, L.
1 1 a.m. -Noon
ABC-TV No network service. CBS-TV 11-11:30 I Love Lucy, Lever, Gerber, U.S. Steel, Gen. Mills, Kodak. F; 11:30-12 December Bride, Scott, Colgate, Helene Curtis, F.
NBC-TV 11-11:30 The Price is Right, Sterling, â– Whitehall, Frigidaire, Heinz, Culver, Miles, L; 11:30-12 Concentration, Culver, Lever, Frigidaire, Miles, Nabisco, Brillo, Whitehall, Heinz, Brown & Williamson, Mennen, L.
MONDAY-FRIDAY AFTERNOON, EARLY EVENING AND LATE NIGHT
Noon-1 p.m.
ABC-TV 12-12:30 Restless Gun, part., F; 12:30Love That Bob, part., F.
CBS-TV 12-12:30 Love of Life, American Home Products, Gen. Mills, Nabisco, Toni, Helene Curtis, Pet Milk, L. 12:30-12:45 Search for Tomorrow, P&G, L; 12:45-1 Guiding Light, P&G, L.
NBC-TV 12-12:30 Truth or Consequences, Miles, P&G, Whitehall, Nabisco, Culver, Heinz, Frigidaire, Brillo, Procter Elec, L; 12:30-1 It Could Be You, P&G. Culver, Miles, Whitelrall, Heinz, Procter Electric, Nabisco, Frigidaire, Brillo, L.
1 2 p.m.
ABC-TV 1-1:30 About Faces, part., L; 1:30-2 No network service.
CBS-TV 1-1:05 Network News, sust., L; 1:051:30 No network service; 1:30-2 As the World Turns, Carnation, P&G, Pillsbury, Standard Brands, Sterling Drug, Nabisco, Quaker Oats, Gen. Mills, Helene Curtis, L. NBC-TV No network service.
2 3 p.m.
ABC-TV 2-2:30 Day in Court, part., L; 2:30-3 Gale Storm Show, part, F. CBS-TV 2-2:30 For Better or Worse, Lever, sust. segments, Dumas Milner, Toni, L; 2:30-3 Art Linkletter's Houseparty, Kellogg, Lever, Pillsbury, Chicken O' the Sea, Car
PROGRAMS, TIMES, SPONSORS
Published first issue in each quarter
nation, S.C. Johnson, Scott, Hoover, Bauer & Black, Armstrong, L.
NBC-TV 2-2:30 Queen for a Day, Culver, Heinz, Nabisco, L; 2:30-3 Loretta Young Theatre, Nestle, Frigidaire, Heinz, F.
3-4 p.m.
ABC-TV 3-3:30 Beat the Clock, part., L; 3:304 Who Do You Trust?, part., L. CBS-TV 3-3:30 The Millionaire, Standard Brands, Colgate-Palmolive, and sust., F; 3:30-4 The Verdict is Yours, American Home Products, Toni, Lever, Sterling Drug, Scott, Standard Brands, Esso, Helene Curtis, L. NBC-TV 3-3:30 Young Dr. Malone, Procter Elec, Sterling, Heinz, Miles, Block Drug, P&G, Plough, Brown & Williamson, Culver, Jergens, Coty, Mennen, Nabisco, L; 3:30-4 From These Roots, Plough, Jergens, Brown & Williamson, L.
4-5 p.m.
ABC-TV 4-5 American Bayidstand, part., L. CBS-TV 4-4:15 The Brighter Day, P&G, L; 4:15-4:30 Secret Storm, American Home Products, Remington Rand. Standard Brands, Gen. Mills, Scott, L; 4:30-5 Edge of Night, P&G, S.C. Johnson, Armstrong, Helene Curtis, Pet Milk, American Home Products, Pillsbury, Sterling Drug, Nabisco, and sust., L.
NBC-TV 4-4:30 Comedy Playhouse, sust. until 7/1 for Procter Elec, F; 4:30-5 Adventure Time, sust., F.
5-6 p.m.
ABC-TV 5-5:30 American Bandstand, cont.; 5:30-6 Captain Gallant (Mon.); Rocky and his Friends (Tues., Thur.) ; My Friend Flicka, (Wed.); Rin Tin Tin (Fri.), Gen. Foods, Gen. Mills, F. CBS-TV No network service. NBC-TV No network service.
6-7:30
ABC-TV 6-7:15 No network service; 7:15-7:30 News, sust,, L.
CBS-TV 6-6:45 No network service; 6:45-7 News, American Home Products, Philip Morris, Carter, alt.; 7-7:30 No network service.
NBC-TV 6-6:45 No network service; 6:45-7 Huntley-Brinkley News, Texaco, L; 7-7:30 No network service.
11:15-1 a.m.
ABC-TV No network service.
CBS-TV No network service.
NBC-TV Jack Paar Show, various sponsors,
T.
MONDAY EVENING 7:30-8 p.m.
ABC-TV 7:30-8:30 Cheyenne, J&J, American Chicle, Armour, Ritchie, P&G Ralston, F. CBS-TV Kate Smith Show, American Home Products, L.
NBC-TV 7:30-8:30 Riverboat, Noxzema, Sunshine, P&G, Del Monte, A.S.R., F.
8-9 p.m.
ABC-TV 8-8:30 Cheyenne, cont.; 8:30-9:30 Bourbon Street Beat, Reynolds Metals, Brown & Williamson, duPont, AlbertoCulver, F.
CBS-TV 8-8:30 The Texan, Brown & Williamson, alt. with All State, F; 8:30-9 Father Knows Best, Lever, Scott Paper, F. NBC-TV 8-8:30 Riverboat, cont.; 8:30-9 Tales of Wells Fargo, American Tobacco, alt. with P&G, F.
9-10 p.m.
ABC-TV 9-9:30 Bourbon Street Beat, cont.; 9:30-10:30 Adventures in Paradise, Liggett & Myers, Reynolds Metals. duPont, Armour, Chevrolet, Gen. Foods, F. CBS-TV 9-9:30 Talent Scouts, sust., F; 9:30-10 Spike Jones Show, Gen. Foods, F. NBC-TV 9-9:30 Peter Gunn, Bristol Myers, R.J. Reynolds, F; 9:30-10 Alcoa Goodyear Theatre, Alcoa, alt. with Goodyear, F.
10-11 p.m.
ABC-TV 10-10:30 Adventures in Paradise,
74
BROADCASTING, Jufy 4, 1960