Broadcasting Telecasting (Jul-Sep 1960)

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"We had tried (product) strictly on the strength of your advertisements. I lilte your planned programs with an idea behind them that eliminates monotony." Mrs. D. A., Lon( BMch . tested the new approach exclusively on KBIG. Response was immediate and unmistakable . . . proved indisputably that Southern California people listen alertly to Radio Catalina." Robart S. Suttia Vica Prasidant t Salai Manigar Arrowhaad Puritas Water Inc. performance -rated . . . 365 days a year. And by people who really count! Listener letters and sponsor reports daily endorse ( in depth ) the popularity and sales power of FRESH AIR programming, . .. an unaided, unsolicited sampling of the attention and respect your advertising gets from a responsive, high-income audience everywhere in Southern California. Isn't this, after all, also a reliable indication of profitable radio coverage? Radio Catalina 740 kc/10,000 ivatts John Poole Broadcasting Company, Inc. 6540 Sunset Blvd., Los Angeles 28 • HOllyivood 3-3205 NATIONAL representative: WEED RADIO CORP. week. The United States Information Agency has written a feature on the series and plans to re-broadcast selected programs to the Middle East. Sounds of the East is currently featured each Friday on WGMS, 8:15-8:30 p.m. The series is available to other stations on tape through Mr. Spencer, at $55 for 13 programs and $25 for five. Copyright suit ■ Columbia Pictures Corp. and its tv subsidiary. Screen Gems Inc., both New York, started a copyright infringement suit against Morris Kleinerman and Cinepix Inc.. N.Y., in U.S. District Court there last Tuesday (July 5). Plaintiffs alleged that defendants distributed 13 cartoon films owned by Columbia and SO to television without authorization. They asked for an injunction to halt further distribution and recover negatives and positives of the films, and requested $250 for each infringement. ABC-TV's silent treatment ■ ABC-TV is scheduling Silents Please as a summer replacement for Ernie Kovacs' Take A Good Look on Thursday (10:30-11 p.m.), starting Aug. 4. Films starring Rudolph Valentino, John Barrymore, the Gish Sisters. W.S. Hart, Buster Keaton, Charlie Chaplin and others will be shown. Show of champs ■ Ring Classic Inc.. New York, has signed retired heavyweight champion Rocky Marciano to host a new half-hour tv sports show, currently up for sale. The 39 episodes, featuring championship fight films from An alliance Hallmark Cards and a foreign production company, British Lion Films, are in a television-motion picture alliance to reduce costs and overseas labor problems. The two are filming a two-hour "Macbeth" at a cost of $1.2 million for use on the Hallmark Hall of Fame on NBC-TV in the fall and distribution to movie theatres in other countries. The Kansas City greeting card company puts up most of the money — one source estimates it may run 6075% of the budget — and gets television rights, covering contemplated reruns. Since the filming is being done by a British company, primarily with British actors, it avoids limits on foreign production and qualifies for United Kingdom subsidies. Shooting is going on in Hawick, Scotland. George Scheafl'er is directing, with Judith Anderson and Maurice Evans starring. BROADCASTING, July Jl, 1960