Broadcasting Telecasting (Jul-Sep 1960)

and thought control and the first step to ■■government absolutism." CBS noted the FCC apparently has never used its cease and desist powers until this year. License suspension, CBS said, would deprive the public and the advertiser of service as well as the broadcaster. There is no need for the suspension power, anyway, CBS said, because the rest of S 1898 should correct the abuses with which the House Legislative Oversight Subcommittee has been concerned. On forfeitures, CBS said imposition of money penalties is a task traditionally left to the courts and "we believe it should remain there." NBC said it has no opposition to FCC power to impose money forfeitures, but thinks the bill is deficient in procedural safeguards. No fine should be imposed without notice and hearing, with the right to appeal the decision, NBC said. On suspensions, NBC said the penalty to the public is greater than that to the broadcaster and is worse than revocation, because in the latter case a new licensee can begin operation to replace the old service, whereas suspension results in a lapse of service. Suspensions and forfeitures are duplicative of each other, though suspensions are worse for the public, NBC said. FTC cites success in payola campaign Reports that the Federal Trade Commission had about come to the end of its high geared campaign against payola in radio and tv ( Broadcasting, July 25) were confirmed last week. In a news interview, FTC Chairman Earl W. Kintner said that payola "■has been pretty well stamped out" due to the agency's activities in bringing unfair trade practice complaints against record manufacturers and distributors. He expressed the view that record makers and distributors had "fallen in line." but warned that if the practice cropped up again the commission would renew its drive. The FTC also announced last week that consent orders had been entered into with four record manufacturers and two distributors which prohibit the under-the-counter practice. The companies: Am-Par Record Corp. and affiliated Pamco Music Inc., New York; Hull Records Inc., New York; Nashboro Record Co., North Nashville, Tenn.; Specialty Records Inc. and its affiliated Specialty Records Sales Co., Hollywood; Garmisa Distributing Co. and Garmisa Inc. of Wisconsin, Chicago; Portem Distrib uting Inc., New York. Am-Par Record Corp. and Pamco Music Inc. are owned by American BroadcastingParamount Theatres Inc. In addition to being charged with making payola payments to disc jockeys and other employes of broadcast stations. Specialty Records Inc. also was charged with paying off to a radio station. The consent orders require that public disclosure must be made if records are played on the air because of payment to employes or stations. Carter tells FTC ad license Is must "Photographic license" in television commercials is necessary. Carter Products Inc. told the Federal Trade Commission last week, answering a government false advertising complaint against its shaving cream product, ■■Rise." The FTC challenged a Rise tv commercial on June 15 (Broadcasting, June 27). The government agency claimed that the commercial showed a man shaving with a competing product which appeared to dry out on his face and cause him discomfort. When he used Rise it appeared to remain moist and creamy. The competing lather, FTC WH^^a^eCe^, . .in GREEHVIUt-SmTANBrn-ASHEmiE N c. A GIANT Market ranking with Birmingham, •asheville Nashville, New Orleans and Richmond' I* "■Here's the comparison, from TELEVISION Magazine Data Book. March 1960 (Note: Acid (000) to all figures) The G\a of Southern Skies'' TELEVISION TOTAL RETAIL MARKET HOMES HOMES POPULATION SALES WFBC-TV 394.5 502.4 1,971.6 $1,517,766 Birmingham 427.3 549.1 2,096.6 1,724,231 Nashville 345.2 463.4 1,731.4 1,426,693 New Orleans 383.4 468.8 1,710.7 1,556,221 Richmond 272.5 329.2 1,315.5 1,266,846 DOMINANCE IN THE RATINGS! Beginning in 1953, WFBC-TV was first to serve all three metro areas of Greenville, Spartanburg and Asheville. From sign-on to sign-off, WFBC-TV has dominated every major survey covering these three areas. CHANNEL 4 WFBC-TV GREENVILLE, S. C. Represented Nationally by AVERY-KNODEL, INC. Ask the Station or our Representatives for complete information, rates, and availabilities in the "Giant Market" BROADCASTING, August 15, 1960 85