Broadcasting Telecasting (Jul-Sep 1960)

Fm radio production double 1959 figures Radio manufacturers almost doubled the number of fm radios made in the first six months of 1960 compared to the same period in 1959. This was evident in first six months' production figures — 442.535 fm radios made in January-June this year compared to 223,423 in same period last year — issued by the Electronic Industries Assn. last week. Also increased was the manufacture of tv sets with uhf tuners — 244,847 for half year 1960 compared to 180,443 same period last year. Gains in the manufacture and retail sales of all elements of radio and tv receivers were also noted by EIA. The six-month figures follow: Television Period Production Jan. -June 1960 2,963,044 Jan.-June 1959 2,782,715 Jan. -June 1960 Jan.-June 1959 Radio 8,524,520 7,107,586 Sales 2,657,527 2,263,957 3,878,358 3,158,881 Note: Tv production includes tv receivers with uhf. Total radio production figures includes 3,323,092 auto radios as well as 442,535 fm sets. Radio sales excludes auto radios. Zenith profits up as production rises Zenith Radio Corp. reaped net consolidated profits of $5,309,465 (1.79 per share) on combined sales of $118,263,821 for the six-month period ended June 30, according to a report released Wednesday by Hugh Robertson, board chairman. Profits jumped from $4,901,721 and sales from $106,862,800 during the same period last year. The company also reported net profits for itself and subsidiaries of $1,454,336 and sales of $50,118,845 for the second quarter of 1960. Quarterly figures for 1959 were $1,577,830 and $47,642,024, respectively. Sales for both the first six and last three months this year, primarily in civilian products, reflected new records for those periods. Mr. Robertson reported a 13 1/2% increase in unit factory shipments of Zenith tv receivers for the first half of 1960 and a 71% boost over those of two years ago. Factory shipments of radio receivers rose 24% over the same period in 1959. Meanwhile, Zenith was beset last week with a strike of some 6,000 employes affiliated with the Independent Radionic Workers of America. They struck the company's four Chicago plants on Tuesday, leading to intervention by the Federal Mediation and Conciliation Service. The strike is said to be the first in Zenith's 40-year history. GET THAT EXTRA PUSH You know that it's the extra push that makes the difference between an average campaign and a "Red-Letter Success." You get that EXTRA PUSH when you buy WOC-TV. WOC-TV effectively specializes in co-ordinating and merchandising your buy at every level — the broker, wholesaler, direct salesman, key buyer as well as the retail outlet. This "togetherness" sells products in the nation's 47th TV market. More than 2 billion dollars in retail sales ring on the retailer's cash register Over 438,000 TV homes are within the 42 counties of WOC-TV's coverage area. To the National Advertiser, WOC-TV offers the greatest amount of local programming — over 33 hours each week — and the finest talent in the area put these programs across. w PRESIDENT Col. B. J Palmer VICE PRES. & TREASURER D D. Palmer EXEC VICE-PRESIDENT Ralph Evar>s SECRETARY Wm D Wagner RESIDENT MANAGER Ernest C Saoderj SALES MANAGER Pax ShaSer THE QUINT CITIES DAVENPORT 1 BETTENDORF } '^^^^ ROCK ISLAND I MOLINE > ILL EAST MOLINE J PETERS. GRIFFIN. WOODWARD. INC EXCLUSIVE NATIONAl. REPRESENTATIVES Your PGW Colonel has all the facts, figures and other data as well as day by day availabilitiesSee him today. BROADCASTING THE eUSINESSWEEKLV OF TELEVISION AND RADIO 1735 DeSa es St.. N. W. Washington 6. D. C. NEW SUBSCRIPTION O R D E R Please start my subscription immediately for— □ 52 weekly issues of BROADCASTING $ 7 00 Q 52 weekly issues and Yearbook Number 11.00 Q Payment attached Q Please Bill |uired name title/ position* — oc c company name lupatic address o « city !one state Send to home address BROADCASTING, August 15, 1960 91