Broadcasting Telecasting (Jul-Sep 1960)

NEGRO RADIO REALLY REACHES THE NEGRO other media can only touch him! Mistakes can be costly! This time remember this PROVEN fact! You best sell to Negroes with Negro Radio. It's true some read papers and magazines and some watch TV, but 95% of all Negroes listen to radio! Rounsaviile Radio programs 100% to Negroes with Negro performers. All six Rounsaviile stations are Number-One Rated by BOTH Pulse and Hooper! Get the facts on the tremendous rise in income, increase in population, standard of living and best of all— the BUYING POWER of the Rounsaviile Negro Markets . . . 5824,219,000 AFTER taxes in the Rounsaviile coverage area! Experience is the best teacher. Experience Rounsaviile Radio— one of the oldest and largest in Negro Radioi! Personal Letter Don't be misled that Negroes will buy anything. Negroes are intensely loyal to products in which they believe. One vital fact is that they do believe what they hear on their own radio. And with believability comes sales. So, no matter what your budget for these six important markets ... a proper part MUST go to Negro radio or you're missing this market! Try Rounsaviile Radio — you'll see! ROBERT W. ROUNSAVILLE, Owner President FIRST U. S. NEGRO-PROGRAMMED CHAIN FIRST IN RATING IN SIX BIG MARKETS WCIN 1,000 Watts (5,000 Watts soon)— Cincinnati's only all Negro-Programmed Station! WLOU 5,000 Watts — Louisville's only all Negro-Programmed Station! WMBM 5,000 Watts— Miami-Miami Beach's only full time Negro-Programmed Station! WVOL 5,000 Watts — Nashville's only all Negro-Programmed Station! WYLD 1,000 Watts— New Orleans' only full time Negro-Programmed Station! WTMP 5,000 Watts— Tampa-St. Petersburg's only all Negro-Programmed Station! Buy One or All — Discounts With Two or More! ROUNSAVILLE RADIO STATIONS PEACHTREE AT MATHIESON. ATLANTA 5, GEORGIA annual International Convention, The Queen Elizabeth, Montreal, Quebec, Canada. Oct. 6-7 — Radio Advertising Bureau course (in eight cities) on better radio station management. Rickey's Studio Inn, Palo Alto, Calif. Oct. 10 — FCC's inquiry into tv network program selection practices will be resumed in the U.S. Post Office & Court House, 312 l\l. Spring St., Los Angeles. This phase of the proceeding will deal with film tie-ins. Oct. 10-11 — Radio Advertising Bureau course (in eight cities) on better radio station management. Town House, Omaha, Neb. Oct. 10-12 — Institute of Radio Engineers national electronics conference, Sherman Hotel, Chicago. Oct. 11 — Wisconsin Fm Station Clinic. Center Building, U. of Wisconsin, Madison. Oct. 11-14 — Audio Engineering Society I2th annual convention, Hotel New Yorker, N.Y. Oct. 13-15 — Mutual Advertising Agency Network third and final 1960 business meeting and fall creative convention. Bismarck Hotel, Chicago. Oct. 16-17 — Texas Assn. of Broadcasters fall convention. Sheraton Dallas Hotel, Dallas. Oct. 16-18 — National Education Television & Radio Center annual meeting of managers of affiliated stations. Rickey's Palo Alto, Calif. Oct. 16-22 — Fifth International Congress on High Speed Photography, sponsored by the Society of Motion Picture & Television Engineers. Sheraton-Park Hotel, Washington, D.C. Oct. 18-21 — National Assn. of Educational Broadcasters annual convention. Jack Tar Hotel, San Francisco. Oct. 20 — Southern (California Broadcasters Assn. luncheon at Hollywood Knickerbocker. Anderson & McConnell executives will lead the discussion. Oct. 23-26 — Central Canada Broadcasters Assn. annual meeting, Montreal, Que. Oct. 25-26 — Engineering section. Central Canada Broadcasters Assn., King Edward Hotel, Toronto. Oct. 31-Nov. 2 — Institute of Radio Engineers radio fall meet, Syracuse, N.Y. AWRT Conferences Sept. 16-18 — American Women in Radio & Television board of directors meeting. Statler-Hilton Hotel, Washington, D.C. Sept. 23-25— AWRT southwest area conference. Skirvin Hotel, Oklahoma City. Sept. 30-Oct. 2— AWRT southern area Music City, USA conference, Andrew Jackson Hotel, Nashville, Tenn. Sept. 30-Oct. 2— AWRT New England conference. Springfield, Mass. Oct. 7-8 — AWRT Heart of America conference. Chase Hotel, St. Louis. Nov. 4-6 — ^AWRT Pennsylvania conference. Harrisburg, Pa. AAAA Conventions Oct. 13-14 — American Association of Advertising Agencies, central region annual meeting. Ambassador West Hotel, Chicago. Oct. 16-19 — AAAA, western region annual convention. Hotel del Coronado, Coronado, Calif. Nov. 2-3 — AAAA, eastern region annual conference, Biltmore Hotel, New York. Nov. 30 — AAAA, east central region annual meeting. Statler Hilton Hotel, Detroit. ROBERT W. ROUNSAVILLE Owner-President JOHN E. PEARSON CO. NafI Rep. HAROLD F. WALKER V.P, 4 Nal'l Sales Mgr. DORA-CLAYTON Southeastern Rep. NAB Fall Conferences Oct. 13-14 — Biltmore Hotel, Atlanta Oct. 18-19— Sheraton-Dallas, Dallas Oct. 20-21 — Mark Hopkins, San Francisco Oct. 24-25— Denver-Hilton, Denver Oct. 27-28 — Fontenelle, Omaha, Neb. Nov. 14-15— Statler Hilton, Washington Nov. 21-22 — Edgewater Beach, Chicago Nov. 28-29— Biltmore Hotel, New York 20 (DATEBOOK) BROADCASTING PUBLICATIONS INC. President Sol Taishoff Vice President Maury Long Vice President Edwin H. James Secretary H. H. Tash Treasurer B. T. Taishoff Comptroller Irving C. Miller Asst. Sec.-Treas. . Lawrence B. Taishoff BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting ■ Telecasting Bl<3g., 1735 DeSales St., N.W., Washington 6, D.C. Telephone: Metropolitan 8-1022. Editor and Publisher Sol Taishoff Managing Editor Edwin H. James Editorial Director (New York) Rufus Crater Senior Editors: J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. Associate Editors: Harold Hopkins, Dawson Nail. Staff Writers: George Darlington, Malcolm Oettinger, Leo Janos, Sid Sussman, Richard Calistri; Editorial Assistants: Bob Forbes, Patricia Funk, Ruth E. Armstrong; Secretary to the Publisher: Gladys Hall. BUSINESS V.P. & General Manager Maury Long Assistant to the Publisher: Lawrence B. Taishoff Sales Manager: Winfield Levi (New York) Southern Sales Manager Ed Sellers Production Manager George L. Dant Traffic Manager Harry Stevens Classified Advertising Doris Kelly Advertising Assistants: Merilyn Bean, John Henner, Ada Michael. Comptroller Irving C. Miller Assistant Auditor Eunice Weston Secretary to Gen. Mgr.. . .Eleanor Schadi CIRCULATION & READER'S SERVICE Subscription Manager . Frank N. Gentile Circulation Assistants: Charles Browne, David Cusick, Christine Harageones, Edith Woo, William A. Anthony, Richard D. Strealy. Director of Publications John P. Cosgrove BUREAUS New York: 444 Madison Ave., Zone 22, Plaza 5-8354. Editorial Editorial Director Rufus Crater Bureau News Manager . . . Donald V. West Associate Editor David W. Berlyn N.Y. Features Editor. . .Rocco Famighetti Assistant Editor Jacqueline Eagle Staff Writers: Richard Erickson, Diane Halbert Business Sales Manager Winfield R. Levi Sales Service Mgr.. . .Eleanor R. Manning Eastern Sales Manager. Kenneth Cowan Advertising Assistants: Donna Trolinger, Natalie Klein. Chicago: 360 N. Michigan Ave., Zone 1, Central 6-4115. Midwest News Editor John Osbon Midwest Sales Mgr.: Warren W. Middleton Assistant Barbara Kolar Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148. Senior Editor Bruce Robertson Western Sales Manager Bill Merritt Assistant Virginia Strieker Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes. BROADCASTING' Magazine was founded in 19.31 by Broadcasting Publications Inc., using the title: BROADCASTING*— The News Magazine of the Fifth Estate Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. Broadcasting ■ Telecasting* ' Reg. U. S. Patent Office Cooyight 1960 by Broadcasting Publications Inc. BROADCASTING, August 22, 1960