Broadcasting Telecasting (Jul-Sep 1960)

Record Details:

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THE GREATER ILLINOIS MARKET CENTRAL ILLINOIS' TWO LEADING TV STATIONS JOIN UNDER THE OWNERSHIP OF MIDWEST TELEVISION, INC. WCIA-TV CHAMPAIGN AND WMBD-TV PEORIA WMBD-TV To Chicago PEORIA BLOOMINGTON( SPRINGFIELD CHAMPAIGN URBANA DECATUR WCIA DANVILLE To Indianapolis To Sf. Louis I Together, they deliver more actual homes between 6 a.m. and 10 p.m. than the leading television station in Washington, D. C, Atlanta, Indianapolis, Milwaukee, Kansas City, Miami, Houston, Baltimore Together, they reach the important market areas of Peoria, Bloomington, Danville, Champaign-Urbana, Decatur and Springfield Together, they cover the common distribution area for distributors and brokers in Central Illinois MIDWEST TELEVISION, INC. President, August C. Meyer Executive Vice President, Guy Main WMBD-TV AM-FM, Gen. Mgr., Hal Sundberg WCIA Nat'l Sis. Mgr., Len Davis WMBD-TV Nat'l Sis. Mgr., Mark Wodlinger WMBD AM-FM . . . The Leading Radio Station in the Peoriarea. 26 TELEVISION CHANNEL 3 CHAMPAIGN WCIA WMBD-TV CHANNEL 31 • PEORIA BROADCASTING, August 22, 1960