Broadcasting Telecasting (Jul-Sep 1960)

Record Details:

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WCYB Radio & Television is proud to receive the AP's national award of First Place for Outstanding Exchange of News through the Associated Press for 1960. WCYB Radio & Television will continue to compile and relate the news with listeners and viewers given first consideration. WCYB-TV's news superiority is proven by audience acceptance wherever it can be compared to its competition. WCYB-TV's 6:30 p.m. Esso Reporter exceeds the next station's 6:30 p.m. news by over 300?^ in homes. WCYB-TV's 1 1 :00 p.m. news exceeds the next station's 1 1 :00 p.m. news by over 295 % in homes. Weekly average homes per quarter hour delivered by WCYB-TV exceeds the other station's by olmost 2 to 1. (ARB, March, 1960.) Radio— 690 kc— 10 kw TV— Channel 5 NBC for the Bristol, Va. — Tenn. — Tri-Cities Area WCYB UjOODmilllBy BROADCASTING, Ausust 22, 1960 Notional Representatives: HEADLEY-REED COMPANY 31