Broadcasting Telecasting (Jul-Sep 1960)

Record Details:

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It's SALES power. It's the difference between just doing what has to be done . . . and doing what CAN be done. It's what WKY RADIO AND TELEVISION does to improve our service to bur audience. We either do it better ... or not at all. Example: WKY RADIO has always had better coverage than any other station in the market. But we have made three major improvements in transmitting facilities in recent months, just to widen the gap even further. Example: WKY-TV not only was the 1st station in the market to have Video Tape. We installed TWO VTR machines, , because this means better service for the advertisers. These are just two examples, chosen because they're the kind of thing the audience generally is unaware of. But what the audience IS aware of is that WKY: RADIO AND TELEVISION are the leading ' communicators in the Greater Oklahoma City Market. This PRIDE does mean additional SELLING POWER. It means you're doing business with the BEST. Being best is practically a mania with us, simply as a matter of pride. And it makes it harder all the time for others to follow us. RADIO AND TELEVISION OKLAHOMA CITY The WKY Television System, Inc. WTVT, Tampa— St. Petersburg, Fla. Represented by The Katz Agency