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AN HOUR SPECTACULAR IN ALL MARKETS OIRECT FROM
ABC Films happily offers, for immediate showings, the most talked about musical spectacular of the summer. Seen by millions of New Yorkers when presented by Rheingold Beer over Channel 4 (N.B.C.) from 8:30 to 9:30 P.M. Tuesday, August 9th, the show won the enthusiastic praise of audience and critics— AND of delighted officials of Rheingold who quickly rescheduled the program for a second showing on September 18, 10:30 to 11:30 P.M. (same station).
WHAT THE CRITICS SAID: VARIETY:
"... a tour de force . . . the show was excellent . . . one of the better song exhibits of the summer."
NEW YORK TIMES:
"The soothing musical technique of Nat King Cole brightened a one-hour telecast over channel 4 last night ... a joy to hear."
For complete information see your ABC Films Sales Rep or call:
NOW AVAILABLEITS SENSATIONAL PREMIERE IN N. Y.
NEW YORK DAILY NEWS:
"... a musical treat . . . something to shout about."
THE RATING STORY:
"A Cool Evening with Nat King Cole" topped all competition with an impressive 38.3% of the audience ! "A Cool Evening with Nat King Cole" drew an average 20.9 rating over the entire hour, compared with average ratings of its network competition of 14.0 and 7.9 !
"A Cool Evening with Nat King Cole" more than doubled the average rating of 8.0 the previous week's Channel 4 show drew. This means an increase of 161.3% !
"A Cool Evening with Nat King Cole", in its second New York showing, won an astonishing 18. U average hour rating plus a fabulous 35.2 average hour share of the audience ! ! ! ALREADY SOLD IN OVER FIFTY MARKETS!
ABC FILMS INC.
1501 Broadway • New York 36, N. Y. Telephone LA4-5050
BROADCASTING, October 24, 1960
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