Broadcasting Telecasting (Oct-Dec 1960)

WEEK IN BRIEF Jump of $7.5 million a year in talent bill for spot tv is seen in new contract being drafted by AFTRA and SAG, major talent unions. This raises fear $650 million spot billings may be adversely affected. See . . . WILL TALENT DEAL HURT TV? ... 29 A halt to trafficking in radio and tv station licenses is sought by the FCC in a new rulemaking step. It's designed to keep licensees from selling stations until they have held them at least three years. See . . . FCC TARGET: TRAFFICKING ... 62 National television billings are running at least $50 million ahead of last year in gross time sales, according to estimates by Television Bureau of Advertising. See . . . 1960 TV BILLING AHEAD OF 1959 ... 30 The FCC is moving again to help speed development of the uhf band. It's planning to promote all-channel tv set production by supporting a law which would require that all sets receive all channels. Curtailment of vhf drop-ins is considered. See . . . A HELPING HAND FOR UHF... 66 Gulf Oil Corp. believes it has found the answer to its search for a tv advertising vehicle. The sponsor will spend over $1 million for special NBC-TV news reports covering spot news developments here and abroad. See . . . NEWS SHOWS LURE GULF ... 34 Two tv networks — ABC and CBS — agree that the new 2V2-hour option time period should run from 8:30 to 11 p.m. Period has been cut by FCC from three hours. NBC is still undecided. See . . . ABC, CBS OPTION TIME CUTS... 46 How do you fix what's wrong with a tv commercial? Lennen & Newell top officials explain how the agency's test system is working after more than two years of operation on a test basis. They learn how sales impact can be improved. See . . . BEEFING UP COMMERCIALS ... 40 There are good omens at the Internal Revenue Service as the result of a national ruling that tv film showings have different values at different times. This affects only producers of tv films now but it may influence station rulings. See . . . TAX OFFICIALS DOFF BLINDERS... 70 Package and tie-in sales of tv films face federal injunction in New York. Federal Judge Dawson finds forced sales by distributors, apparently bringing tv films under Paramount consent decree covering block booking. See . . . TV FILM PACKAGES HAVE HAD IT... 70 Radio regulation shouldn't hinder the development of that medium, the Canadian Assn. of Broadcasters tells the Board of Broadcast Governors at hearing in Ottawa. See . . . CANADIAN STATIONS PROTEST... 78 For years the doors of the House of Representatives committee rooms have been closed to radio-tv whereas Senate hearings are covered frequently. NAB committee wants media access. See . . . OPEN THOSE HOUSE DOORS... 50 Progress is found in local advertising ethics, according to the results of a survey of 57 ad clubs by Advertising Federation of America. See . . . LOCAL AD ETHICS PROGRESS ... 39 DEPARTMENTS AT DEADLINE 9 BROADCAST ADVERTISING 29 CHANGING HANDS 54 CLOSED CIRCUIT 5 COLORCASTING 16 DATEBOOK 12 EDITORIAL PAGE 104 FANFARE 81 FATES & FORTUNES 84 FOR THE RECORD 90 EQUIPMENT & ENGINEERING .... 76 GOVERNMENT 62 INTERNATIONAL 78 LEAD STORY 29 THE MEDIA 46 MONDAY MEMO 26 OPEN MIKE 22 OUR RESPECTS 103 PROGRAMMING 70 WEEK'S HEADLINERS 10 BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Published every Monday, 53rd issue (Yearbook Number) published in September by Broadcasting Publications Inc. Second-class postage paid at Washington, D. C. Subscription prices: Annual subscription for 52 weekly issues $7.00. Annual subscription including Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular issues 85 cents per copy. Yearbook Number $4.00 per copy. Subscription orders and address changes: Send to Bbg ad casting Circulation Dept., 1735 DeSales St.. N.W„ Washington 6, D. C. On changes, please include both old and new addresses. BROADCASTING, December 12, 1960 1