Broadcasting Telecasting (Oct-Dec 1960)

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IF YOUR CLIENT IS THINKING OF SELLING CARS IN NEW YORK (and he should be; it's the biggest market in the U.S.) START WHERE THE SELLING IS EASY (easier because the New York market is bigger than the next 3 combined) START WITH WINSIand (the proven road for reaching these people) WHERE THE MARKET IS MARVELOUSLY MOBILE (all ages, all interests, all incomes) 1010 No matter where they go, WINSIanders have this in common. They're always on the go and they prefer to go in cars. They spend over 2.7 billion a year on new cars, gasoline, lubricants and automotive products. You can reach them almost every minute of the day and night (on their car radios!) with WINS, No. 1 station in New York. MEDIA MORAL: If you sell something with "go," go sell it on WINS, the station that can drive home the sales. For complete information call: WINS JUdson 2-7000 WINS NEW YORK Nationally Represented by The Katz Agency BROADCASTING, December 12, 1960