Broadcasting Telecasting (Jul-Sep 1960)

Page scan 0001267 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jul-Sep 1960
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
0001267
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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In Buffalo and Western New York for product identification use the station most closely identified with the market A minor point, perhaps, but even WBEN-TV station ID's picture the BuffaloWestern New York market. Never-ending is the WBEN-TV effort to be the station most closely identified with the likes and the loyalties of this important area. Since 1948, when Ch. 4 pioneered television on the Niagara Frontier, good public service programming and quality local programming were the standards set and followed to build loyal audiences. Today, to best identify your product with the shopping habits of the more than 2,000,000 people in this metropolitan market, use the station they watch most often. Make your TV dollars count for more — on Ch. 4, the station identified with top coverage, penetration and sales in Western New York. National Representatives : Harrington, Righter and Parsons WBEN-TV The Buffalo Evening News Station BROADCASTING, September 19, 1960 CH. CBS in BuNalo Affiliated with W6EN Radio 85