Broadcasting Telecasting (Jul-Sep 1960)

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These are the numbers that really count: advertisers who invest in the sales ability of a radio station. On the left is a list of advertisers using WDAF RADIO when the new sound from Signal Hill started two years ago. On the right are the current accounts. We think this growth is a result of our radioto-be-listened-to policy . . . programming that delivers active listeners to our advertisers. REPRESENTED BY HENRY I. CHRtSTAL CO., INC. v cusut* KANSAS CITY, MISSOURI A TRANSCONTINENT STATION